podium, flagrantly flanked by four American flags, John Kerry shakes his fist in apparent anger. "Three million jobs lost!" The scene cuts to a profile of Kerry continuing his statement, "That is an astonishing failure." Within ten seconds, viewers of the John Kerry presidential campaign ad know that the candidate is trying to appeal to blue collar workers, members of the middle class or any citizen concerned about the

Persuasion in Television Advertisements Advertising and marketing specialists frequently use specialized techniques to communicate with audiences by appealing to a specific type of customer and helping a brand or product to be memorable or appealing. Advertisements frequently accomplish this by using spokespeople, slogans, or visual symbols or displays that grab the intended audience's attention and appeal to the customer's curiosity, sense of ascetics or humor. This paper will assess two such

Marketing in the Age of Digital Media: The Advantages and Disadvantages of Social Media as a Marketing Tool Introduction Digital media has revolutionized the way in which marketing is conducted. New media has transformed the landscape of advertising and displaced old media as the means of reaching an increasingly fragmented culture (Webster & Ksiazek, 2012) and targeting specific audiences and individuals. One aspect of digital media that has come under increasing focus

Psychology of the Consumer Behavior Consumer behavior is a complex phenomenon to study and analyze. When it comes to the psychology of the consumer behavior, it is even complicated. Since the individual differences affect the biasness of the people towards certain brands therefore generalizing the things is much difficult. Consumer goods can share a same apparent purpose but the real meaning can be different for different people. Psychology of the consumer

Television Advertising on 20-Something Females Effectiveness of Television Advertising Television is a traditional, yet the largest communication medium used by business corporations to promote their products and services to their potential customers. Advertisements done on television reach large target audience in both urban and rural areas. Every television advertisement has a specific target audience which constitutes the most potential customers for the company. The response rate and reaction of audience to

Consumer Psychology Persuasion lies at the heart of successful advertising and marketing campaigns. In attempting to persuade individuals and groups, advertising agencies and social psychologists face the enormous difficulty of changing attitudes. The following technique achieves attitude change by manipulating the underlying beliefs. Changing Beliefs. Although consumer attitudes are notoriously resistant to change, this technique achieves it through switching the focus of its attack away from the attitudes themselves and onto the underlying