Socio Cultural Environment Of Delta Essay

Length: 3 pages Sources: 3 Subject: Sports - College Type: Essay Paper: #11482533 Related Topics: Cross Cultural Psychology, Cultural Competency, Cross Cultural Management, Environment
Excerpt from Essay :

Delta Airlines is a U.S. airline that services primarily domestic routes, in addition to some routes between the U.S. and other countries. Because of restrictions in the airline industry, airlines are barred from servicing domestic routes in foreign countries. Thus, the U.S. is effectively closed to non-U.S. airlines for travel between American cities, and Delta cannot expand to routes that do not include an American city. The socio-cultural context for Delta is therefore almost entirely related to the American market.

For the airline industry, there is actually little difference in the relationship that consumers have with airlines. Airlines provide a service that is highly standardized the world over. Where there are consumer differnces, these are reflected in the service-price dimension primarily. In some countries, consumers prefer to pay more to get a better in-flight experience. This is true of the focus country in this report, Japan. In the United States, the market is different. People prefer low cost above all else, and are willing to make substantial sacrifices to the flying expeirnce in order to lower the cost of flying. Whether this dimension affects Delta significantly or not has yet to be determined. In one sense, bcause most of the flights out of the company's Narita hub are international, and international flights usually have higher service levels to...


This manifests in a competitive business environment, and customers who wish to be expressive, and who are somewhat indulgent. The U.S. has low power distance, which has significant implications for management, in that managers are not placed on much of a pedestal above employees, and are expected to demonstrate competency in order to justify their positions. The time orientation is fairly short, which in business means that there is an emphasis on actions that lead to short-term result, rather than on building the business for the long-run at the expense of short-run profits. This is not to say that the long-run is irrelevant, but a company like Delta has to account for the quarterly results, because that is the concern of shareholders, who need to invest with the company over the long run.

In other countries, the characteristics can be quite different. Delta has three foreign hubs -- Amsterdam, Tokyo and Paris -- but two of those are in conjunction with foreign partners. Only Tokyo-Narita is a hub that Delta operates on its own, with flights to 11 different countries. The Hofstede analysis shows that Japanese culture is significantly different to that of the United States. Japan has a highly masculine culture, so is quite competitive in nature. However, Japan is nowhere near as individualistic, and has a higher power distance. This creates more of a managerial emphasis on hierarchy, but with room for greater individual expression. One key…

Sources Used in Documents:


Bloom, N., Genakos, C., Sadun, R. & Van Reenen, J. (2012). Management practices across firms and countries. NBER Working Paper No. 17850.

Hamamura, T. (2012). Are cultures becoming individualistic? A cross-temporal comparison of individualism -- collectivism in the United States and Japan. Personality and Social Psychology Review. Vol. 16 (1) 3-24.

Hofstede, G. (2015). Japan. Retrieved October 18, 2015 from

Hofstede, G. (2015). United States. Retrieved October 18, 2015 from

Cite this Document:

"Socio Cultural Environment Of Delta" (2015, October 18) Retrieved January 21, 2022, from

"Socio Cultural Environment Of Delta" 18 October 2015. Web.21 January. 2022. <>

"Socio Cultural Environment Of Delta", 18 October 2015, Accessed.21 January. 2022,

Related Documents
Political Stability and National Security in Nigeria Challenges and...
Words: 6027 Length: 20 Pages Topic: Government Paper #: 28745559

Political Stability & National Security in Nigeria: Challenges & Prospects Method of data analysis Limitations encountered Strategies for political stability to enhance national security Political stability and national security in Nigeria: Challenges and prospects The research will focus on the effects of political stability and national security in Nigeria. The time span of the study is between 1999 and 2010. This period was chosen to enable the researcher examine the effects of political stability on

Nursing Metaparadigm
Words: 1252 Length: 4 Pages Topic: Health - Nursing Paper #: 77825482

Nursing metaparadigm is a declaration or series of declarations that identifies occurrences that include a range of philosophical beliefs and directs the approach to the identified assumptions. A metaparadigm is defined as the most comprehensive perspective of a field that serves as a summarizing unit or outline with which more limited structures or concepts develop. In this case, each field or discipline identifies an interesting or relevant phenomenon that it

American Landscape
Words: 2041 Length: 5 Pages Topic: Biology Paper #: 57185420

American Landscape and Social Attitudes and Values The relationship between American society and its natural environment has not only been one of rapid social change, it has also been subjected to radical and complex changes in attitudes towards nature. The extent of the this evolutionary change emanates from an earlier view of nature as a Garden of Eden to the contemporary view of nature as a servant of human technological growth In

Ecofeminism: Attracting the World's Attention
Words: 6366 Length: 19 Pages Topic: Sports - Women Paper #: 94121518

Women and water in India. In the villages of North Gujarat in India, so much groundwater has been removed that water supplies are now becoming scarce, according to Bhawana Upadhyay, writing in the journal Agriculture and Human Values. Women in North Gujarat are basically looked upon as "…domestic water users while men are seen as productive water users, despite the fact that women make significant use of water for productive

Improving Reading Skills Reading and
Words: 8772 Length: 30 Pages Topic: Teaching Paper #: 33211921

Students then move to advisory to discuss what they learned from the principal, then begins first period science class. Science is tutorial based, but often broken up into groups of four for lab and experimentation work. Math lab includes a number of different activities that change out regularly. Following math, the students meet for Art class, which varies daily in activities, social and spatial development. Lunch and a brief recess follows. First class after

Academic Achievement Through Block Scheduling
Words: 6471 Length: 25 Pages Topic: Teaching Paper #: 88937476

That responsibility is of the school -- to ensure that the adult citizens so needed by contemporary society are produced by the school system -- those individuals being responsible for their views and able to analyze and synergize information so they may "vote intelligently." For Dewey, the central tendency of individuals was to act appropriately to perpetuate the "good and just" society (Tozer, 2008). This of course set the stage