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The Sociology of Fast Food
Discussion 1: The sociological imagination allows a thorough investigation of the ways values, norms, and beliefs are transmitted. With an imaginative eye, the sociologist can critique social institutions and structures that would otherwise be taken for granted. The sociologist can imagine ways in which normalized social institutions and normalized social values affect the daily lives of individuals: impacting income disparity; gender relations; and race relations.
Discussion 2: The sociological imagination can lend insight into the impact of Fast Food and its associated industries, institutions, norms and values on American culture. For example, the low wages that Ehrenreich and Ritzer refer to in relation to Fast Food have an enormous impact on class structure in the United States. The low wages paid to Fast Food workers has become normalized to the extent that labor unions have become political and social pariahs in the United States....
As Schaefer pointed out, disconnection with the product is one of the hallmarks of the Fast Food industry. Food is one of the universal features of human life and therefore Fast Food can and should be examined with a sociological imagination.
Discussion 3: Applying the sociological imagination to the Fast Food industry means also examining the connection between Fast Food and health; between Fast Food and the global market economy; and between Fast food and the environment. Examining how Fast Food impacts health can help illustrate the connections between the American health care industry and corporate interests that bolster it. For example, Fast Food has created epidemic health problems that indirectly benefit the medical and pharmaceutical industries. Using the sociological imagination, a researcher can investigate the ways Fast Food perpetuates class conflict related to health care.
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