" Meanwhile the networks have critics cornered; if a reviewer says attractive women are on the sidelines to stimulate libidos in male viewers, those critics are sexist. Although it is obvious in a brutally violent game, an attractive, well-spoken female brightens up the broadcast aesthetically, it is also sexist to assume beautiful women don't understand football. As Andrew writes, "I love it when my wife talks about zone defense." Meanwhile a

Ironically, as we have seen, we live in a capitalistic society. A sometimes unwilling engine of this equity has been revenue generating sports. What will be absolutely necessary will be the demand of female consumers who will vote with their wallets in favor of equity. However, they will only do so if they are properly educated. The portrayal of women as equal partners of women in society appears to

Ronald Reagan From the days of Abraham Lincoln, it is an instilled American belief that anyone, from any social status in life, can rise to the highest office of the country, that of President of the United States. Given this belief, then is it possible for a college football player turned actor to rise to governor of California, and then move on to the highest office? Ronald Wilson Reagan was born on

Brand Reinvention: The New, Old McDonald's The name McDonald's is virtually synonymous with the idea of 'branding.' The idea of McDonaldization seems to imply the standardization and Americanization of both culture and food. However, the brand image of McDonald's has in fact gone through a number of reincarnations, over the company's long history. One of the most notable shifts occurred when the company shifted from its slogan of "You deserve a

Ronald Reagan: The Great Communicator Credited with ending the Cold War and defeating Communism, Ronald Reagan leveraged an early career as a sports announcer and a lead actor in "B" movies such as "Bedtime for Bonzo" to become the leader of the free world. Given his impact on history and the direction of U.S. foreign policy in the years since, this leader represents a worthy figure for study. To this end,

comedy films "His Girl Friday," directed by Howard Hawks, and "Bedazzled," directed by Harold Ramis. Specifically, it will discuss these two comedies made at least 45 years apart, and comment on their similarities, their differences, and the societal changes that make films obsolete, or keep them classic. COMEDIES IN TIME Comedies are some of the most popular film genres of all times. They entertain, they make the audience laugh, and they