Sports Specialist Profession What Do You See Essay

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Sports Specialist Profession What do you see as the greatest challenge confronting the sports licensing specialists? How would you overcome the challenge?

As anybody who has ever attended an American sporting event can attest, the presence of merchandise, both of the licensed and unlicensed variety, is nearly ubiquitous. From the high school level up through the major four professional leagues, calling yourself a fan of any particular team or requires a tangible show of allegiance, with baseball caps, jerseys of all stripe and style, and basketball sneakers considered to be standard apparel for the vast majority of males, and a growing number of females, throughout the country. With hundreds of professional teams, along with thousands of NCAA and high school squads, all seeking to assure as rights holders that the logo-emblazoned T-shirt or jacket purchased in the stadium parking...

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Another major concern for sports licensing specialists is the advent of online commerce, and because the "online sale of sports products is gaining ground, the licensor and licensee should consider whether the licensed products are suitable…

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References

Belter, C.J. & Hanna, J.M. (2009, October 14). Turning a playmaker into a moneymaker: The business of sports product licensing. DRI For the Defense, 39-44.

Blackshaw, I.S. (2012). Sports marketing agreements: Legal, fiscal and practical aspects. The Hague, The Netherlands: T.M.C. Hasser Press.


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