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Dell Computers
Strategic Issues for Dell
Dell: Major strategic issues
In contrast to its rivals Intel and HP, Dell pioneered a business model rather than a product that made it famous: the direct-to-consumer model. Instead of focusing on research and development and creating an innovative type of hardware, Dell sold computers directly to consumers, including businesses that purchased computers 'in bulk' as well as individual consumers. Marketing and sales were the strategic focus of the Dell organization. Inventory was closely monitored and kept at a minimum so it was tailored to consumer needs. Computers were custom-built, ensuring that there was no stockpile of unneeded or obsolete inventory. There was also a strong emphasis on customer support and service.
The critical nature of Dell's business model cannot be underestimated, given that Dell's success as a business was founded upon its business model more than its products, in contrast to its competitors. This is what made Dell...
Dell's competitors strove to imitate its model, including IBM. Dell was also helped in its ascent by poor strategic business decisions like rivals Compaq and HP. However, criticism of Dell mounted after its promising start. Dell products were inferior because of foot-dragging about adopting new Intel chips into its infrastructure. Competitors like Acer were producing computers at even lower cost, and passing those cost savings onto consumers. To compete, Dell began to move into retail channels, which it had not done before, at Wal-Mart, trying to keep to its low-cost model. It also began to offer more stylish computers in bright colors, clearly hoping to compete with Apple's iMac.
Another problem is that Dell's famous customer support has been called into question. Consumers felt they saw a dramatic decline in quality after Dell outsourced its helpline to India, and complained about difficulties communicating with operators. While these complaints have dogged many companies, this…
Strategic Audit Format Strategic Audit Areas Describe Industry situation History, Development, Issues Milestones (Identify minimum four milestones (events) Past Issues/problems that the industry faced (Four to five issues) Current Industry Issues (Minimum three issues) Company situation History, development, problems Milestones (Minimum four milestones (events) Current Company Problems (Minimum three internal or external problems) Present strategic posture In the following sub-sections (a, b, c, and d), analyze the current vision/mission/goals/objectives/STRATEGIES / structure & culture of the firm Current vision/mission - The vision is to be a
Dell Case Study and Business Strategy Comment by Sabina: Dell is one of the leading industries for computer production and sales globally. The brand is highly recognizable and the company is mainly known for its personalization of computers for customers. In 2004-2005 Dell became one the leaders in the industry for PC sales, by overtaking Hewitt Packard. However since 2007 sales have dropped and Dell is struggling to keep its market share.
Strategic Analysis of Dell Strategic management is a combination of continual dynamic processes. These include: strategic alternatives and recommended strategies, the implementation of strategies, and continuous ongoing evaluation and control. Each phase must include: environmental analysis, implementing an organizational course of action, creating organizational strategies, applying those strategies, and evaluating and modifying them as needed. The construction of a strategic analysis includes factors which are internal and external to the company,
(Microsoft Solutions) Constraints to Success Achievement As mentioned earlier, Dell Computers was just another second-tire personal computer maker in the early months of the year 1994, and like all other PC makers, it had to order all the components in advance, and therefore had a large inventory of components. Then Michael Dell decide to implement his brand new business model, wherein the initial process by which he would use a build
Dell Company Profile The author of this report is asked to answer a few questions about a company of the author's choice. The author, in this case, chose Dell. The questions to be answered include the globalization and technology changes that are at foot. The second thing to be discussed is the industrial organization model that includes wielding the general environment, the industry environment and the competitive environment in a way
Dell Corporation Dell computers Company Background Michael Dell is a global icon, especially on his college-based business of building personal computers using available parts, which he used to create a global business. The Dell Computer Company officially became a global corporation in 1984 (Dell, 2009). The priority of Dell Corporation was the build to order strategy, whereby clients ordered computers; their orders routed via credit check, and then the manufacturing followed (Qurechi and