This report gives a brief introduction to a new project at the Bon Secours organization. The organization has identified projects that can help the organization better fulfill their mission and two of these projects have been bundled together. The first project is for the healthcare provider to begin building a social media presence through the implementation of Facebook and Twitter accounts. This will help the organization be more connected to the community which is inline the organizational goals of the health system.
Bon Secours Project
I n 1824, in Paris, amidst the devastation following the French Revolution, a group of 12 women came together to form the congregation of the Sisters of Bon Secours, French for "Good Help" and the Sisters' purpose was to nurse the sick and dying in their homes (Bon Secours, N.d.). The group later arrived in the United States towards the end of the nineteenth century and has been operating there ever since. The organization has grown to include many locations in several states on the East Coast. The organization still operates with their Catholic heritage in mind and much of the cares provided in these organizations are charity cases. The organization consists of a staff of over 21,000 and well over 60 facilities in six states. The current business model is a regional model. The organization has significant access to resources and there should be no issues funding the project.
Figure 1 - Bon Secours Locations (Bon Secours, 2013)
The organization strategic plan consists of addressing clinical quality, growth, becoming a larger part of the community, and providing long-term value. The annual report states the following strategic goals (Bon Secours, 2012):
Increase its commitment to community health to include the global community and the health of the environment;
Form relationships within the community of providers so that people who seek information or services from Bon Secours can be linked with the best community resources;
Create value as perceived by the customer, which includes not only patients and residents, but also physicians, employees, and community members; and,
Achieve financial sustainability so that Bon Secours can ensure long-term relationships with and value for those it serves.
To support the organizational objectives, a three-year project has been proposed that will promote the organization through social media as well as establish a IT/IS network that can manage patient HIPPA Organization.
Project Budget
Year
1
2
3
Expenditures
Social Media
$1,000,000.00
$750,000.00
$500,000.00
$500,000.00
$50,000.00
$500,000.00
$250,000.00
$250,000.00
$250,000.00
Promotion
$250,000.00
$250,000.00
$250,000.00
HIPPA Team
$50,000.00
$50,000.00
$50,000.00
HR
$250,000.00
$250,000.00
$250,000.00
IT/IS System
$750,000.00
$250,000.00
$250,000.00
Total
$3,050,000.00
$1,850,000.00
$2,050,000.00
$6,950,000.00
Benefits
Social Media
$1,000,000.00
$2,000,000.00
$3,000,000.00
HIPPA
$1,000,000.00
$1,000,000.00
$1,000,000.00
Total
$2,000,000.00
$3,000,000.00
$4,000,000.00
$9,000,000.00
Net Profit (Loss)
-$1,050,000.00
$1,150,000.00
$1,950,000.00
$2,050,000.00
ROI
1.294964029
Project Budget Discussion
The proposed budget outlines project expenditures and benefits for the proposed objectives. There are two main objectives which are included in the project budget. The first is the social media promotion of the organization. This will consist of building a Facebook and Twitter account and then heavily promoting them. The organization will have to have a team to monitor and update the content about related news. Users can stay connect to the organization and learn about upcoming events and news through social media. The organization must coordinate its posts in a consistent manner and the different organizational division must be involved to publish content. Therefore, to make the social media project successful, it will take an organizational effort. The benefits of using social networking are project to grow as more and more users join the network.
The next part of the project will deal with constructed and maintaining a platform that can be used to safe guard HIPPA data. The most effective way to do this will be by maintaining paperless digital records. Implementation of Electronic Medical Record (EMR) can be considered a major undertaking. Although the system will first implement the capabilities to manage HIPPA forms, the storage of electronic patient data is fraught with rules and regulations that protect patient privacy and security. Any implementation of EMR system also requires an organizational effort as employees will have to learn to use the new system. The administrative staff will have to learn how to collect and store the HIPPA information and doctors and nurses will have to be able to access the data in an efficient and effective manner. Poor implementation of an ERM system can lead to disastrous consequences that can be very costly to the organization and even potentially endanger lives.
EMR implementations will require training for the users to help them overcome the obstacles that they will face by converting to the new system. The process of implementation tends to be easier when people are aware of whatever they are going to be involved in, feel support, as well as being prepared of whatever awaits them, which can be good or bad (Eoyang, 2001). The new system will have to be adapted to processes, people, and emerging technology. However, getting the people to adapt to the system is often one of the biggest challenges and these possess a substantial risk to the project.
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