Royal Solar Lightning Company Limited Strategic Plan (2018/2019 - 2013/2014) Royal Solar is one of the best renewable energy companies, owing to its spectacular set of values and goals. We mainly supply developing countries with clean sustainable energy. With the current fierce competition, we are experiencing, it behooves us to get back to the drawing board and restructure our organization, in preparation for the new innovative products we plan to introduce so as to keep our business profitable. Below is a detailed account of our strategy that will see us remain at the top of competition. (Abe et.al 2011)

Vision statement

To provide at least 70 % of the poor and mid-level households in developing countries with clean affordable energy. (Aissou et.al 2015)

Mission statement

With our expertise, passion, excellent teamwork, and customer satisfaction and sustainability being our leading principles, we provide clean energy solutions to the remotest household in the developing countries.

Our values

Royal Solar Company has over the years enforced a set of values which largely dictate the way we run our business. The values have become more of a culture for the company. It is no coincidence that the values spell out CARING, not only for the stakeholders, but for the consumers and the society in general.

Committed

Royal Solar company remains loyal to the stakeholders through thick and thin.

Attitude

All the stakeholders of Royal Solar Company believe that they can achieve whatever goal they make.

Resourceful

We carefully manage the resources available to us, so as to achieve best results without any form of wastefulness.

Integrity

Nothing is more valued at Royal Solar Company than being ethical in every activity we do. We strive to remain honest, fair and just in all our deals.

Nimble

Royal Solar Company aims to remain in business no matter how much the environment changes negatively, basically by embracing innovation and smart entrepreneurial skills. (Abe et.al 2011)

Greatness

Royal Solar Company is the most adored sustainable energy firm, owing to...

The customers love our products, and this is evidenced by the millions of sales we have already made.
Digitalization of Solar Energy

With virtually everything in the current world going digital, Royal Solar Company will not want to be left behind. Digitalization is foreseen to aid decentralization of supply of energy. (Abe et.al 2011)

Thus, Royal Solar Company has taken the step to install a variety of digital machines in the solar storage boxes. We understand this digital trend is the desire of most consumers and therefore we have to satisfy their needs. (Aissou et.al 2015)

Also, this digitalization trend has created more business opportunities for the photo-voltaic industry. For instance, local energy management is of late looking into more self-consumption and making PV systems participate in virtual power plants. Thus, Royal Solar company can be said to be at par with the current trends and won’t relent any time soon.

Elevator Pitch

Founded in 2008, Royal Solar Company has so far had close to 2 million customers in the developing countries. The majority of these are found in sub-Saharan Africa. (Abe et.al 2011) The digitalization initiative is set to attract an additional half a million customers, this year alone.

Goals

The overall long-term goal for Royal Solar Company is to be a global leader in sustainable energy solutions. The proposed time-frame is 5 years from now. One set-back we will surely meet is the fact that many households in the target countries already have alternative sources of energy, such as electricity. (Aissou et.al 2015) This may however work for our good in areas where electricity costs are high.

Another goal is to enable online payments by clients. This will greatly improve the efficiency of our system as the customers can make the payments at their own convenience. The company will also cut down operational costs associated with physically receiving payments from clients. Thus, our dream of adding 500,000 new customers this coming year is very valid.

Key Performance Indicators

We are planning to form a team of 10 experts…