Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
The marketing plan is critical as well. Heavy Henry's Hogs is built around the concept of a destination restaurant, so word-of-mouth is expected, but there are a number of tactics that go into building word of mouth. The launch strategy will have a number of tactics, including promotions, building the celebrity level of the chef, and the strategy for entering and winning barbeque contests nationwide. The strategy should also incorporate the different advertising that will be done to promote these successes and introduce the restaurant to a broad area. The marketing strategy is critical because poorly conceived marketing can cost a lot of money, fail to reach the target market or both. A successful strategy will reach the target market for little money. Minimizing startup costs is important.
All of these tactics have measures that can be used. The first measure is the number of awards that the barbeque wins in the six months leading up to the launch. The summer festival season is the best time to collect awards, and the number of awards -- and their prestige -- is an important metric. Other measures are more conventional. The average experience in the industry of the staff members is going to be another measure used. While there is room for good rookies on the team, Heavy Henry's is relying on top industry talent to deliver an exceptional...
The third key measure that will be used is the total pre-launch cost. All of the strategies and tactics outlined here can vary significantly in cost. A target objective cost that is acceptable to the principles will be set and this budget will be the benchmark against which the launch costs are measured.
Lastly, issues such as the ethical will be covered in the training program. It is critical that ethics is a central part of the training because ethics guides everything that we do. From sourcing the meat to the treatment of the bottom rung of the staff hierarchy, to adherence to local laws, only the highest ethical standards will be followed. The legal and regulatory environment is also going to be covered in the training program -- these issues must be understood not just by managers but by all staff to ensure full compliance. This is especially important in the key industry issues of food handling and alcohol service, where any issues with the regulators could damage not only earnings but reputation. Good corporate citizenship is going to be reliant on building a good relationship in the community -- consulting with neighbors on critical issues such as potential expansion, for example. Our customers are in the community and without their support there can be no Heavy Henry's.
Strategic Plan in an Organization: This discussion entails an implementation for the Office of Payroll Administration's Strategic Plan for the three years, starting 2010 to 2012. The report covers issues of payment and compensations for employees and other programs in addition to processes of tax holding within the organization. With respect to these roles, the discussion aims to provide a clear picture of the implementation process of these strategies together with
Strategic Plan With any shift in strategy, there are barriers that need to be overcome. There are a number of potential sources of change resistance and business literature has studied these for a long time. These can be poor communication of the strategy, self-interest, feelings of exclusion, lack of trust in leadership, and a lack of skills or training to implement the changes (Brookins, 2013). Within the organization, it is the
Strategic Plan for Non-Profit: Human Rights Campaign (hrc) The Organization The Human Rights Campaign (HRC) describes itself as the civil rights movement that is largest of all and that is striving to realize equality for individuals who are gay, lesbian, bisexual and transgender Americans. The Human Rights Campaign was founded in 1980 and is reported to act as advocate for LGBT Americans through mobilization of actions in local communities and through strategic
Strategic Plan Amazon.com Strategic plan Organization: Amazon.com Vision: Amazon.com's vision is to become "Earth's biggest selection and to be Earth's most customer centric company." Mission of Amazon.com: The mission on Amazon.com is to create shareholder value over the long-term which is the fundamental measure of our success. We accomplish this mission by: Investing aggressively to expand and leverage our customer base, brand, and infrastructure as we move to establish an enduring franchise. Making investment decisions in light of long-term
("Addressing Regulatory Compliance in Health Care," 2006) Any required organizational change management strategies that would enhance successful implementation To advance the implementation of this strategy, two different management principals must be embraced to include: the process orientated and people centered approaches. The process orientated approach is when you are examining an organization's procedures for: delivering the final product and services to customers. The people centered approach is when you looking at:
Strategic Plan Mr Myers: I am writing today to impress upon you the value of conducting an analysis of the industry environment when developing a strategic plan, and offering a recommendation for a methodology that can make the strategic planning process simpler. Environmental scanning is the second step of the strategic planning process (QuickMBA, 2010). The first step, as you know, is setting the organization's mission and objectives. Before the company can proceed