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Strategy Development And Organization Learning Research Proposal

Two of the most relevant such concepts are the strategy development and the organization learning. The two concepts are interconnected and both rely massively on the firm's ability to analyze the internal and external environments and best adapt to the emergent changes in these environments: seize opportunities, minimize threats, maximize strengths and eliminate weaknesses. References

Bryson, J.M., 2004, Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement, John Wiley and Sons

Easterby-Smith, M., Araujo, L., Burgoyne, J., 1999, Organizational Learning and the Learning Organization: Developments in Theory and Practice, SAGE

Enderle, R., March 22, 2004, Starbucks and HP: The Future of Digital Music, Tech News World, http://www.technewsworld.com/story/33164.html?wlc=1221127641last accessed on January 14, 2009

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r /> Harrison, R.T., Leitch, C., 2008, Entrepreneurial Learning: Conceptual Frameworks and Applications, Routledge

Moon, Y., Quelch, J., July 10, 2006, Starbucks: Delivering Customer Service, Harvard Business School

Nonaka, I., Takeuchi, H., 1995, the Knowledge Creating Company, Oxford University Press

Stevens, R.E., Wrenn, B., Loudon, D.L., Mansfield, P., 2005, Marketing Planning Guide, Haworth Press

Thompson, a.A., Gamble, J.E., 1999, Starbucks Corporation, McGraw Hill Higher Education, http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html, last accessed on January 14, 2009

Starbucks 2007 Annual Report, Retrieved at http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnualon January 14, 2008

2009, Website of the Starbucks Corporation, http://www.starbucks.com/default.asp?last accessed on January 14, 2008

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References

Bryson, J.M., 2004, Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement, John Wiley and Sons

Easterby-Smith, M., Araujo, L., Burgoyne, J., 1999, Organizational Learning and the Learning Organization: Developments in Theory and Practice, SAGE

Enderle, R., March 22, 2004, Starbucks and HP: The Future of Digital Music, Tech News World, http://www.technewsworld.com/story/33164.html?wlc=1221127641last accessed on January 14, 2009

Harrison, R.T., Leitch, C., 2008, Entrepreneurial Learning: Conceptual Frameworks and Applications, Routledge
Thompson, a.A., Gamble, J.E., 1999, Starbucks Corporation, McGraw Hill Higher Education, http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html, last accessed on January 14, 2009
Starbucks 2007 Annual Report, Retrieved at http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnualon January 14, 2008
2009, Website of the Starbucks Corporation, http://www.starbucks.com/default.asp?last accessed on January 14, 2008
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