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SWOT Strategy for Knowledge Management at Custom Gene Company
The topic is the development of a Knowledge Management Organization after a general Strength, Weaknesses, Opportunities, and Threats (SWOT) uncovered hidden value within the company using Medical Multimedia Case Notes.
The Mission of how the Custom Gene Company is transformed into a Knowledge Management organization.
Summary of the Case
The development of a Knowledge Management system was started at the forerunner to the Custom Gene Company at Medical Multimedia by a consultant. The consultant was hired to design an asset management system. She used a SWOT analysis to uncover hidden opportunities within the organization for a competitive edge (Haggie & Kinston, 2003). However when the project was completed it was discovered that there were other proprietary systems or applications that could benefit from the asset management system presenting strengths within the organization (Bellinger, 2004). At that point an additional project was started to develop a Knowledge Management system at Medical Multimedia. In a bid with a competitor Medical Multimedia excelled and was able to acquire new business. However the employee culture within Medical Multimedia is not as cooperative to the interviewing techniques required to build and maintain the Knowledge Management system (Weakness). In fact many of the workers are antagonistic at the process by which information about individual job functions and responsibilities are obtained. The resistance to enhancements to the Knowledge Management system, prompts leadership to devise incentives to...
Those that cooperated and pooled resources toward making the Knowledge Management project a success experienced rewards for performance. Some of the areas of employee recognition include stock options benefit package, and compensation. With these changes the Knowledge Management project is resumed successfully. Medical Multimedia is very productive and generates top revenues in the industry which attracts buyers (Opportunity). Medical Multimedia is sold to Custom Gene Factory. One of the key selling points was the very effective Knowledge Management system designed to track the intangible intelligence accessible through employee expertise (Bellinger, 2004). In fact the opportunities for business expansion recognized by the Custom Gene Factory CEO drew double the original price on the books of Medical Multimedia. The new CEO was so impressed that he hired a CKO to take over management of KM operations. This led to the consultant resigning their position. However due to familiarity with the system they were hired in as a senior consultant (Strength).
The new CKO quickly took advantage of employee collaborative efforts immediately produced new products and services for Custom Gene Factory. One of new innovations thanks to the Knowledge Management system input was a Whiteboard System. Used throughout the company integrating various types of information for storage and distribution to the relevant…
References
Bellinger, G. (2004). Knowledge management emerging perspectives. Retrieved July 27, 2011
from http://www. systems-thinking. org/kmgmt/kmgmt. htm#tvokm
Haggie, K. & Kingston, J. (2003). Choosing your knowledge management strategy. Journal of Knowledge Management. University of Edinburgh. Retrieved July 27, 2011 from http://www. tlainc. com/articl51. htm.
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