The process of reframing is well illustrated in the case of Tata Nano car concept. The reframers question themselves in an attempt to answer the question "why not." Tata for instant broke a century old paradigm for car manufacture by distributing the component kits for the manufacture of the Tata nano to a number of entrapreneural smaller firms could assemble closer to their customer base. This was as opposed to complete production of the car in their factories. They questioned the conventional wisdom in order to aid the firm in navigating the increasingly complex corporate environment.
The culture of creative dissatisfaction
Other than the formal system of the TSC the company has taken certain key steps that are aimed at the stimulation of creative thinking. The company trains its employees so as to think about improving its products at all times. They refer to this as the culture of creative dissatisfaction. Innovation has therefore been made a key component of the training programs. This is provided at its leadership institute (fifty senior administrators are sent here every year ) up to the "Technovator" workshop, a four-day programme in which the employees are taught on how to think creatively.
Social responsiveness and technical communication
The company encourages employee to take about 5 hours of their forty five hour week in doing their personal projects such as the development of a new idea or the learning of a new skill. So as to best capture the nascent ideas, the firm launched a social network called IdeaMax which is more like Digg for employees to place and comment as well as vote on their ideas. The IdeaMax platform has collected more than 12,000 ideas a large number of which have been developed into projects.
Leadership as the foundation of innovation
Samson (2010) pointed out that the keys to innovation are strategy and leadership. The CEO of a given firm marks the cornerstone of any attempts to spur a culture of innovation. The Tata case study indicates that it is important for the CEO to communicate the need as well as the importance of innovation to the managers as well as to encourage innovative efforts that include even the failed ones.
Hiring the right people.
In order to ensure that the capacity for making breakthrough innovations is achieved by Tata, only the Phd graduates were hired .
Building a culture of organization...
These would include the employee review process as part of the innovation criteria.
The use of social media for tapping as well as encouraging collaboration
The use of the IdeaMax platform by the Tata group has aided the company it creating a platform that allows the workers to internally post as well as answer questions and exchange ideas. As Gosh (2010) put it innovation involves going though the steps of; mental model innovation to business model innovation, then to industry innovation and subsequently social innovation.
Innovation is a process that involves people, products and processes via the application of appropriate leadership skills. Organization should therefore embrace innovation in order to maintain profitability in this competitive business atmosphere. Innovation is therefore a tool for acquiring and maintaining a competitive advantage
Business Week (n.d). Tata's Innovation Engine:How Tata spurs creative thinking http://feedroom.businessweek.com/?fr_story=b3b3118b61a41a63272819d801b28a6ab58242d9
Drucker, P (1985). Innovation and Entrepreneurship: Practice and Principles
Gosh, G (2010). Reframing is the key to Disruptive Innovation
Imagin Mor Pty Ltd. (n.d) Automobile Industry India
Rodrigues, C (2010). "Tata Group | Tata Motors | Driving the dream"..
http://web.archive.org/web/20080610111827/http://www.tata.com/tata_motors/articles/20051011_driving.htm. Retrieved 2010-10-11
Samson, D (2010).Innovation for business success:Achieving a systematic innovation capability
Available online at http://www.innovation.gov.au/Industry/IndustryInnovationCouncils/Documents/InnovationforbusinesssuccessTechstrat.pdf
Middleton, AC (2008). The three 'P's of Innovation: Product, Process and People -time to make 'Cinderella's of the two 'Ugly Sisters'- presentation to the Dairy Council 2008 Conference
-Niagara, June 10th
Scalon, J (2009). How to Build a Culture of Innovation
Senge, P. (2006). The Fifth Discipline: The Art and Practice of the Learning Organizations. New York: DoubleDay. Retrieved February 14, 2011
Sawhney, MR, Wolcott, RC and Arroniz, I (2006)the 12 Different Ways for. Companies to Innovate. SPRING 2006 VOL.47 NO.3. REPRINT NUMBER 47314.
Strategies for Innovation
Source: Sawhney, Wolcott and Arroniz (2006)
Jaguar Land Rover Automotive PLC Company Profile: Jaguar Land Rover Automotive PLC is a British multinational corporation that designs, develops, manufactures, promotes, and sells automobiles under the brand names of Jaguar and Land Rover, including Range Rover brand. Jaguar Land Rover is the United Kingdom's largest automobile corporation that took its roots from a couple of strongest automobile brands: Jaguar and Land Rover. Currently, Jaguar Land Rover Automotive PLC is a renowned
" Conclusion Overall GM is currently confronting some of the most difficult obstacles that it has ever had to overcome. Government intervention is no guarantee that the company will be able to overcome these obstacles. Billions of dollars have been given to the company in an effort to save it from further demise. However, capital alone will not save the company, there must be a strategic effort of the management to properly
Ford Motor Company was founded by Henry Ford in 1903 and from there has emerged as America's leading car maker. Ford also makes many other automobiles including trucks. The Subsidiaries of the company also operate in auto financing, thus having two sectors, Automotive and Financial Services. The Automotive segment refers to the operations of Ford at North America, and South America, Europe, Africa, Asia and the administration of Volvo. The
Ford Motors: Strategy to Beat Competitors Using Operations and Supply Chain Company Overview Ford Motor Company is the second largest automobile manufacturer in the United States apart from General Motors. The Ford Company is credited for the production of trucks and cars for mass markets. The company also produces car accessories such as cars' electronic components, vehicles' plastic, and replacement parts. Moreover, Ford Motor owns approximately 8% stakes in Aston Martin, a
4). 2.4 Effects of Environment: Concerns related to carbon emission were heightened in mid-2000s and in 2007 Al-Gore in his book 'An inconvenient Truth' condemned the big three saying "They keep trying to sell large, inefficient gas-guzzlers even though fewer and fewer people are buying them." In comparison to other developed countries in Europe and Asia, American standard for distance covered in one U.S. gallon was only 25 mpg (miles per gallon).
The crisis compelled the company to accept the government's offer of privatization and so, in 2001, POSCO became a privatized company. Enduring several scandals and plunges, POSCO also managed to lift itself up and continue through its challenges through the late 1990s and into the millennium. Its success came about by eliminating ventures in other fields and investing only in projects that were in line with its objectives as well