E-commerce marketing plan for tennis world

Tennis World Marketing Plan

Executive summary of the plan

Tennis world is an e-commerce company that deals with tennis balls, rackets, clothing and other accessories used in the tennis sport. This marketing plan is intended to make Tennis world the market leader in the web-based sales of tennis accessories. Though many internet companies have failed in recent times, Tennis World strives to make it in the field of e-commerce business from this marketing plan. Tennis world has a mission to provide tennis accessories using the internet as its marketing tool. The company also seeks to maintain its customers and supersede what our customers expect from us as a leading tennis merchandise company.

Target audience

Tennis world intends to reach both men and women and no age barrier in place, both the young and old are part of our target audience. Among this men and women, will be actual tennis players and also people who have a special interest in playing tennis or have the potential of developing this interest.

Goals and time frames

Among the objectives for Tennis world are; the provision of information that is adequate on the products offered by tennis world, awareness raising and constant reminder of the existence of Tennis world as a company. When it comes to our sales Tennis world goals set on the building of our sales that will be translated from the number of orders we receive on our merchandise, increasing the number of our orders from our subscribers and regular customers.

The increase of the number visits to our site, people getting refereed to our site, encouraging continuous transaction and feedback that will eventually be turned into sales.

We also aim to reduce internal efficiency through the decreasing marketing costs and improvement of the retention rates of our customers (Crown, 2005).

Marketing activities in place

Our marketing activities will include social media like Facebook and twitter where tagging can be done, blogging, pay-per-click, search engine optimization, display advertising, personal networking and enhanced site searches, convectional off-line advertising through our affiliates with emails, reciprocal links and viral marketing (LitLangs,2012).

Budget

A budget will be developed that will encompass the expected returns from the e-marketing activities by Tennis world. A cost benefit analysis will be developed when a comparison is made between the returns and costs incurred.

Action plan

For the implementation of our e-marketing activities we will put in place some strategies that will ensure people find out and remember our existence as a tennis merchandise company.

There will also use of advertising through newsletters, magazines, TV advertisement, radio advertisement that will sensitize and inform people on our existence as a company and our company website. Our website will be advertised through its incorporation in stationery, business cards, catalogues, brochures, packing boxes and cartons.

Measuring success

The success of our marketing plan will be measured by statistics that will be carried on a daily and monthly basis. This statistics will cover the number of people who visit our pages, the number of page downloads and the time people spend on our site. The popularity of our page will also be looked at, the most used trails through the site, what pages have been used to enter and leave the site, referring sites and search engines.

Creating of our name brand

We will use Tennis solutions as our brand name and translate this into various languages so that we can reach as many people as possible. This is considered as a good choice since it is short and memorable and also suggests what the company offers.