Marketing communications has expanded immeasurably in importance since the 1950s and a variety of concepts have been developed since then. Their function is to use promotional techniques to underpin and support brand identity and to move products and services forward into the hands of the paying consumer recipients. My essay focuses on the following marketing communications concepts: "Marketing Mix and the 4P's of Marketing" and "Marketing Mix and the 4C's of

Marketing Communication Programme for the New Product "The Body Shop" offers a wide range of naturally inspired cosmetics and toiletry products. The brand, originally created in the United Kingdom, distributes its products and expresses its values through a large multi-channel network of exclusive retail shops (1,088 company owned and 1,517 franchisees) in more than 60 countries, as well as through home and online sales. The purpose of this report is developing

Marketing Communication for Subway Restaurant Marketing for any product or any service depends on the inherent reasons for the demand of that product or service. Thus the relative importance of different aspects is not the same for the marketing of different products or services. A restaurant is a place all of us go for a meal, bit, in our own minds, the rationale for going to different types or classes of

The Integrated Marketing Communication system takes these P's and turns them into C's - similar aspects, but looked at from the stand point of the consumer. In this order of ideas, Product turns into Customer; Price turns into Cost; Place turns into Convenience and Promotion turns into Communication (Wirth, 2001). The first 'P' is product, but really this is all about the customers' needs and wants. Which goods and services customers

CONSUMER PSYCHOLOGY & MARKETING COMMUNICATIONS Consumer Psychology The three articles of focus for this paper come from reputable sources. One article comes from the International Honor Society in Psychology, from The Economist, and from a leading academic at the University of Southern California. Each article has insight into the nature of consumer psychology and its relationship to marketing communications, as they are distinct, yet closely related. As may be immediately inferred, consumer

Companies must utilize all available resources and channels to successfully communicate their competitive advantage and some of these channels include the following: 1. Advertising through company's website 2. Direct Marketing-sending solicited emails to target audience 3. Traditional methods like television advertisements 4. Blogs and social networking media 5. Aligning company to a well-known cause Over the years, we have seen the transformation of media right before our eyes. From marketing in its infancy to marketing