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Shell Oil
Karlgaard, R.R. (2012). Energy in 2050 Shell's Peter Voser. Forbes Asia, 8(6), 97.
Shell Oil's present CEO Peter Voser came to the helm of the company in 2009, at the height of the world's credit crisis. Voser immediately began 'cleaning house' and completely restructured the company. He began with the management. Twenty percent of the management staff was completely eliminated. Another 14,000 people at Shell were asked to reapply for their jobs and justify their worth to the company. Voser took seven months to completely change the organizational structure of the company to make it leaner and more competitive. Despite the far-reaching nature of his actions, Voser stated that he was primarily changing the nature of the management, not the fundamental company philosophy and orientation...
Shell will remain an oil company, founded on the belief that oil and gas are essential to sustain competitive, modern economies. Voser's actions were thus based in the fundamental belief that oil demand is going to be increasing, particularly in the developing world and contrary to environmentalist's hopes, cannot be replaced by alternative and renewable fuels. He forecasts a rosy future for Shell over the course of the next fifty years. Voser is dismissive of the idea that electric cars and other forms of electric, alternative power are truly salutary for the environment, stating that coal is the main source of electric power and is thus not truly clean or green.
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Regardless of what one thinks of Voser's environmental assertions, which are obviously quite biased, given his status as CEO of a major oil company, his swift and complete restructuring of Shell is…
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