Total Quality Management or TQM Is Definitely Essay

Excerpt from Essay :

Total Quality Management or TQM is definitely an integrative administration structure targeted at consistently enhancing the output of products, services, items, procedures and general manufacturing to attain and exceed customer demands and anticipation. It had been an administrative approach initially produced for enhancing the structure of manufacturing. However, it's lately proven its significance in operating industries as well for enhancing the standard and services information and client satisfaction that has led to elevated competitive advantage (Psychogios et al., 2007).

Among the service industries which have already became a member of the TQM bandwagon may be the shipping sector. Certain courier companies for example Federal Express Corporation (FedEx), the U.S. Parcel Service (UPS) and U.S. Postal Service (USPS) already applied the concepts of TQM within their procedures (from the year 2003). They've moved from competence and high effectiveness to quality so as to ensure that they manage to stay competitive in the altering atmosphere and patterns of the international global shipping sector -- one where the customer support appears to possess crucial importance (Psychogios et al., 2007).

However, it is important to note here that, the implementation of TQM isn't as easy as saying one two three. Effectual application and implementation from the management principle needs tremendous levels of input from each and every worker including the top administration as well as the middle management. Starting it takes presenting the key objectives and aims to each worker in the organization. Then, after the employees are aware, participation ought to be motivated or enforced if need be. This stage can be viewed as the toughest among other procedures in TQM application. Thus, worker empowerment appears to become one way in making certain that employees possess the will to sign up, not only to TQM, but on each innovative administrative structure that will be adopted in the company. Essentially, it may be stated that the performance from the worker is dependent upon satisfaction. Satisfaction enables or improves reactions. This paper will mainly focus on defining what TQM is as well as its importance within the service industry, particularly the courier services (FedEx). The paper will thus define TQM's role in some integral sectors of the courier company, FedEx, and present the opportune TQM structure for quality improvement at FedEx .

Total Quality Management

Definition of TQM

Set up a baseline technical meaning of what TQM is about continues to be provided by numerous researches over time; the American Federal Office of Management Budget Circular (reported in Milakovich, 1990, p. 209), defines it as "TQM is a total organizational approach for meeting customer needs and expectations that involves all managers and employees in using quantitative methods to improve continuously the organization's processes, products and services."

Additionally, the American Federal Office of Management (reported in Morgan & Murgatroyd, 1997) had later modified the definition and explained TQM as, …a total organizational approach for meeting customer needs and expectations that involves all managers and employees in using quantitative methods to improve continuously the organization's processes, products, and services. (p. 7)

Based on the latter definition, TQM isn't basically a technical system. Actually, TQM is connected using the company's structure as well as the community and social system that the company operates in. Pike and Barnes (1996), in their study, assert that modern day organizations are not only seen as technical systems, but are also additionally based around human systems, networks and interaction. Additionally, researchers further state that TQM is definitely an effort to enhance the whole organization's competition, effectiveness, and structure. For Dale (1999), TQM may be the mutual co-operation of everyone involved within a company and connected business networks to produce the final products, which meet and, hopefully, exceed the requirements and anticipation of clients. TQM is both a philosophy and integral administrative and management guiding concepts for controlling a company. (p. 9)

In the above definitions, we are able to identify two main aspects that define TQM and make it a significant: management tools and methods in addition to integral management strategies and concepts.

Significance for TQM

The significance of Total Quality Management (TQM) within the courier industry continues to be considerably elevated in the past two decades. However, there's no consensus among professionals and students in regards to the concept of the word "quality." This confusion might be associated with different factors of quality, the actual way it continues to be defined, and also the approach that's come to conceptualize it. The initiation of TQM and its philosophical approaches ought to be credited towards the Japanese approach towards quality improvement after The Second World War. With the cooperation of Japanese researchers, engineers, governmental authorities, and policy makers, together with the whole contribution made by Deming and Juran, Japan created a management strategy which was soon after titled Total Quality Management (TQM) (Powel, 1995). Actually, the idea of quality has developed from fundamental manufacturing and engineering-related mechanisms to a structured philosophy that includes all business activities and procedures. TQM as it is understood today TQM has its own origin within the notions of part experts and gurus (like Deming, Juran, Crosby, Feigenbaum, Ishikawa). All these experts aimed primarily for client satisfaction and continuous development and enhancements. Despite the amount of articles and studies, TQM is definitely an ambiguous concept (as cited in Ibrahim et al., 2011). There are innumerable variations between the various frameworks that have been suggested by quality experts and students over the years and these have led towards the ambiguity of a proper definition of TQM, its notions as well as and constructs.

Meaning of quality

As researchers have indicated, there's not really a unique, universal, all encompassing meaning of quality. The idea of quality has developed throughout history. With respect to the approach taken for determining quality, different factors of quality might be defined, for example definitional issues (philosophy) profit and competition (financial aspects) client satisfaction (marketing), and production procedures (operation administration) (as cited in Ibrahim et al., 2011). Researchers have suggested five major processes for determining quality, including (i) the transcendent approach of philosophy; (ii) the merchandise-based approach of financial aspects; (iii) the consumer-based approach of financial aspects, marketing, and procedures management; (iv) the manufacturing-based approach; and, (v) the worth-based approach of procedures management. Reeves and Bender (1994) have also asserted four main definitions of quality inclusive of attaining (i) superiority, (ii) worth, (iii) strict conformance to requirements, and (iv) meeting and/or exceeding customers' anticipation.

TQM practices in organization and its benefits

Organizations ought to be knowledgeable of the advantages of TQM practices. Quite simply, encouraging TQM practices produce advantageous impact on people. When it is completely functional, TQM has a positive influence on the organization with regards to quality, productivity, and worker development (Lawler et al., 1995). Individuals are most significant assets in investing their efforts of experiencing this high quality level production, maintenance and repair. Furthermore, most of the fundamental aspects of TQM cope with people for example team performance, creativeness, innovation, wide-ranging training, increased degree and networking of communication, worker and management trust, and faster decision- making structures. Without their sincere self-monitoring and focused assessments, coupled with their earnestness and dedication toward similar aims, the business may neglect to achieve its objectives. Actually, the majority of the effective TQM implementations rely strongly on alterations in employees' perceptions, viewpoints, behaviors and activities. The workers who definitely are influenced positively and directly would be the agents of alternation in the organization that takes part in applying TQM or any other structures for consistent improvement.

The impact of TQM procedures will result in having a positive effect on employees, as well as improve degree of satisfaction and commitment, and business effectiveness. Incidentally, TQM structures are designed to concentrate not only on the standard of product but additionally on the standard of the employees to stay a highly effective management team. Numerous companies that have adopted the quality management structures have undergone and recorded a generalized improvement in organization performance for example attitude, commitment, and effectiveness. Butler (1996) discovered that firms that use TQM practices accomplished better worker relationship (i.e. worker satisfaction, attendance, turnover, safety, and health). Therefore numerous courier companies, public and private, ought to be committed within the TQM practices and really should move towards applying it effectively.

The connection between TQM practices and quality performance

A worldwide study of quality enhancement structure across and inside the parts of Asia (South Off-shore), Europe and The United States discovered that the standard management model and particular factors, which best predict performance differs from place to place. The structure for quality management study provided by Flynn et al. (1994) stated that quality administrative practices would be the assets or the variables that determine the results while the quality performance signifies the actual results. Quality administrative procedure (inclusive of aspects like record control and comments, goods design procedures, process flow administration, and top management support) put together constructively interrelated quality performance measures (Flynn et al., 1995). Remarkably, the whole study conducted by Flynn and colleagues (1995) also says that the number…

Sources Used in Document:


Ahire, S.L., Dreyfus, P., 2000. The impact of design management and process management on quality: an empirical examination. Journal of Operations Management 18, 549-575.

Bounds, G.M. (1995), Management: A Total Quality Perspective, South Western College Publishing, Cincinnati, OH.

Butler, D. (1996), "A comprehensive survey on how companies improve performance through quality efforts," David Butler Associates, Inc., CA.

Clinton, R.J., Williamson, S. And Bethke, A. (1994), "Implementing total quality management: the role of human resource management," SAM Advanced Management Journal, Vol. 59 No. 2, pp. 10-16.

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