" (Tourism Directory, 2009) Also reported is that the Council of State Tourism Directors reports state tourism office best practices which are based on 40 state tourism office responses to the annual survey. Specific findings include those as follows: (1) While an expanded web presence has produced no incremental reduction in print costs, it has resulted in a dramatic reduction of phone inquiries; and (2) The most prevalent "engagement" metric used appears to be "request for information" (be it print or electronic)." (Travel 2.0, 2009) Discussion

It is clear that travel and tourism in some areas of the world will face great challenges specifically due to global climate change and the present world economic outlook. Although not within the scope of this study a factor that is likely to affect travel and tourism will be the rise of infectious disease such as Swine Flue, Bird Flue and others.

Conclusion

The travel and tourism industry will be challenged in the years to come however, mid-market establishments who make the right decisions in their marketing mix are likely to realize a growth in the future due to travelers looking for ways to cut costs. Eco-Tourism is also likely to experience a boom in the years to come. Regions of the world that experience a large population of individuals who become sick due to infectious diseases are likely to have lower travel and tourism growth than other areas of the world.

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