other intangible assets such as patents and management strength. Finally, those future earnings are discounted to arrive at a net present value. Interbrand discounts against current interest rates and also against the brand's overall risk profile to factor in brand strength. Considerations include market leadership, stability, and global reach -- or the ability to cross both geographic and cultural borders. The final result values the brand as a financial

Tourist Behavior Toward Nature-Based Tourism Activities For most of the developing countries tourism industry is playing a very important role in boosting their economies. In 2004, it was found out that Asia Pacific was one of the fastest growing tourism regions (Cruey, 2005). According to WTO, up to 3% of world's tourism market is made up of Thailand, Indonesia, India and Sri Lanka. It was in 1970's that the development

Management Three Case Studies Event management is a complex, yet very interesting and rewarding profession. According to some, event management involves the organized planning of a particular event, as well as research and successful execution. Such an event may range from a simple social event, such as a birthday or wedding, and can include complex events, such as corporate meetings or product launch parties and concerts. No matter what the event, however,

On October 6, 1973, Israel was attacked by the combined forces of Egypt and Syria. It was Yom Kipper, the most sacred day in the Jewish calendar. Egypt began as Israel had, with an air attack. On the ground, Israel was outnumbered six to one, fielding only about 200,000 soldiers against a combined force of over 1,150,000 Arab troops. Once again, the Soviet Union was involved, sending over 1,000 tons

Good researchers tend to pull methods out of a tool kit as they are needed" (2006, p. 54). Notwithstanding these criticisms and constraints, though, most social researchers seem to agree that classification by some type of research paradigm is a useful approach based on the need to determine which approach is best suited for a given research enterprise. In this regard, Corby concludes that, "The contested nature of research

Some rates had even decreased. Maritime shipping rates grew by 5 to 10% on average in the two weeks after the attack, but that rise was soon reversed. Airfreight rates, however, were about 10% higher in late 2001 than before the attacks. Due to the abrupt slowing of cumulative demand starting in 2000 and the decline in fuel costs after the terrorism, there should have been a steeper falling