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¶ … Tube in India
SWOT of YouTube in India
Strengths
Weaknesses
Opportunities
Threats
Globalism drives culture, culture drives usage.
Copyright infringement.
Localized events, pages, languages.
Competition from another group -- too little, too late.
Able to use template for Global access with localized tweaks, add ons and language.
May be seen as an American product making advertisement money for Google.
Increase localized presence with localized advertising, education, and links.
Requires households have Internet access.
Well-funded, well-developed software platform with over
Uses "dark horse" business model; on paper losing millions per annum.
Peer to peer clicks and usage is up; almost 1/4 million more users per month since 2006.
Rival...
-- YouTube is very effective in using alliances and partnerships to grow. The company was founded in 2005 then acquired by Google in 2006 for almost $2billion in Google Stock. So, with just an initial venture capital influx and within 18 months, YouTube was able to expand to the predominant video file sharing site and move globally into over 20 countries.
Part 3 -- Assess the company's localizing strategy. Do you recommend that YouTube 'localize' when entering other countries? When YouTube enters a new country, it focuses on…
Part 2- Assess YouTube's growth through alliances and partnerships. -- YouTube is very effective in using alliances and partnerships to grow. The company was founded in 2005 then acquired by Google in 2006 for almost $2billion in Google Stock. So, with just an initial venture capital influx and within 18 months, YouTube was able to expand to the predominant video file sharing site and move globally into over 20 countries.
Part 3 -- Assess the company's localizing strategy. Do you recommend that YouTube 'localize' when entering other countries? When YouTube enters a new country, it focuses on local features like promoted videos, homepage promotions, localized user interfaces and help centers, user support and community features. As well, YouTube allows for content to be further localized to expand to some of the local languages. YouTube uses its basic interface to globalize, and then it localizes by tweaking the interface and focused content upon that particular locality. It appears that this strategy largely works, and gives the local area a feel of ownership and reason to assess YouTube.
Part 4 -- What are the problems YouTube is experiencing in India? The youth of many developing countries are quite hungry for Western media, advertising, movies, television, etc. This trend blossomed in India during the early 21st century. However, as many multinational corporation find, morality and interpretation vary around the world, as does the way companies can address their concerns legally. In India, for instance, YouTube was sued by a local music label for allowing its music to be used and displayed without adequate permission. In addition, some conservative and religious groups in India believe the content is too secular, too Western, and contains elements of decadence (re: pornography). Still, the general direction of global culture seems to exemplify the sort of file sharing and egalitarianism the describes YouTube's mission.
Youtube On Valentine's Day in the year 2005, a group of already wealthy young computer geniuses began their brainstorming and introductory work on a videography platform for the Internet . Similarly to the origination point of the massively successful firm Facebook, the ideation for Youtube began as a system for rating and classifying video material, as opposed to a forum for video sharing. Not long after Youtube.com's registration on February 15th,
In addition to the implications earlier described, YouTube clips have succeeded in coining certain expressions, characters, behaviors that were copied by the audience. For example, the Hong Kong Bus uncle case in which a middle-aged man - Chan Yuet Tung reacted furiously to a young passenger's request to lower his voice while traveling by bus, had a tremendous effect. Hong Kong teenagers borrowed Chan's expressions, radio programs and commercials
An entire industry has emerged for companies that produce content for YouTube channels. YouTube's partnership program is popular, but it is not without its criticism. While the program does allow people to earn money from the ads, there are many who feel that they do not earn enough, and YouTube has been accused of lacking transparency with respect to how it pays out on its Partnership Program, according to Lazarus
New Media and Opportunities for Ordinary Citizens Content Bringing People Together This paper examines how YouTube is able to provide a strong lifeline for marginalized people. YouTube is the fundamental public forum and is one which is able to offer individuals a means of showcasing their story for the world. YouTube offers people who are minorities, repressed or otherwise pushed to the fringes of society a means of sharing their story and
Google Inc. is one of the top companies in the world. They have excelled in how they manage their digital and non-digital supply chain. This week Google, now re-named Alphabet, became the most valuable company on earth besting Apple for at a least one day. No matter what happens the rest of this week, Google is sending notice that its place in the world of business strategy is at the head
Copyright Laws, Should the Government Search for Copyright Violators? YouTube and other websites like Facebook, allow users to post videos of things that interest them. While this promotes creativity and sharing among people, it also proliferates copyright infringement and copyright violation. Although YouTube has cracked down on such violations, by taking down even videos that simply use copyrighted music and nothing more, it still does not stop people from posting copyrighted