Marketing Distinguish between guerilla marketing, permission and word of mouth marketing

Guerilla marketing: this is an alternative and unconventional type of marketing usually employed by smaller companies that perhaps don't have huge advertising / marketing budgets. Guerilla marketing is usually designed to take the consumer "by surprise," by making an "indelible impression which can create copious amounts of social buzz" (creative guerrilla marketing).

Permission marketing: this is a very different kind of marketing, and much of permission marketing is based on social media and other components on the Internet. If an online user goes to Facebook and finds a product or service he would like to know more about or be linked to, he clicks on the link and when there is new product or service is launched he receives an email or a text pitching the newest and latest. In a Forbes article Seth Godin, the permission marketing guru, writes that marketing updates are: a) "anticipated" (people look forward to the next post or email); b) "personal" (messages directly relate to the...

A Coke vending machine in Spain dispensed 100 Euros with the can of Coke (on the condition that those buying the Coke share the Euros with others) (Waiz, 2013). And Lipton produced a floating vending machine (part of the "Never Lose Your Cool" campaign) so beach goers needed to swim out to the vending machine (Waiz, 2013). The Valentine's Day guerilla marketing project could have sent the couples on a scavenger hunt in the New Zealand town where the stunt took…