Dushane Urban Marketing Consultants: business plan and strategy

Urban Marketing & Event Planning

Dushane Urban Marketing Consultants is a start up company concentrating in making a connection between urban consumers and corporate America with live advertising, event production, cross promotions, and creative consulting. The company offers high-quality creative solutions so as to utilize resources for not only business growth, but also market growth along with channel expansion.

Dushane Urban Marketing Consultants is based in New York and is owned and managed by its chief investor. The company has had a humble inauguration and its first office has been set up with aim to stay small and focus on the emerging companies and make them more viable and competitive.

Within American companies, which Dushane has intended to aim for, it will direct its main energies towards small scale companies. Its secondary aim will be to aim for standard-sized corporations in high growth sectors, for instance, software industry. One of Dushane main priorities will be to prove itself as a genuine consulting firm, placed as a comparatively safe corporate acquisition.

Industry rivalry ends up in various ways, the most vital being corporations that opt to carry out their business activities locally. In addition, there are hugely distinguished consulting companies, for example, "Boston Consulting Group" and "Arthur Anderson" along with several others who are universalize and are not concentrating on a specified and targeted market. In addition, they have often been hindered by a faulty organizational formation that does not offer highly experienced workforce for their customer's ventures. Other competitors are the various research companies, for example "Stanford Research Institute" and "Dataquest." Dushane Urban Marketing Consultant's competitive edge over these firms is that Dushane offers high quality consulting to assist assimilation of company's goals with market research, live advertising, event production, cross promotions, and creative consulting.

Dushane Urban Marketing Consultants will charge at the higher edge of what the marketplace will bear, contesting the "name-brand" consultants. The charges match the general posture of Dushane as offering high-level capability. Sales approximations forecast incomes of about $500,000 in the 1ST year and $900,000 by the third year.

The founders of Dushane have a great deal of experience in marketing of consulting services, advertising, event production, cross promotions, and creative consulting. Dushane has been established so as to honor the consulting services they provide.

The company approximates profits of about $50,000 by the end of five years with net profits of about 5%. The firm intends on acquiring about $100,000 in current arrears and augment and extra $25,000 in durable debt so as to spend in long-standing assets by 2020. The firm does not expect any cash flow troubles to arise.

Objectives

The company aims to achieve 3 financial objectives in the next 10 years. Firstly, Dushane aims to achieve sales of about $600,000 in 2011 and $1 million by 2020. Secondly, the company wants to maintain gross margin beyond 65%. And thirdly, it wants to gain net profits of about 5% of sales by 2011.

Mission

Dushane Urban Marketing Consultants aims to make strong connections between the urban consumer and corporate America with live advertising, event production, cross promotions, and creative consulting. It aims to provide high levels of hands-on experience, expertise, acquaintances, and privacy. Its customers have got to understand that acquiring services of Dushane is completely safe and professional and it helps them in developing new consumers at the same time as maintaining old ones. Dushane, in addition, has got to sustain a strong financial equilibrium, placing a superior value for its products and services, and supplying an even superior value to its customers.

Strategic aims

Superiority in satisfying the agreement-- completely classified, consistent, reliable know-how and data.

Increasing company-recognition to produce new clients.

Provide expertise in not only manifold revenue-making opportunities but also increasing customer-base: live advertising, event production, cross promotions, and creative consulting along with fee consulting, venture consulting, along with high quality market research.

Company Summary

Dushane Urban Marketing Consultants is a newly founded firm, which aims to offer high-level expertise in connecting the urban consumer and corporate America through live advertising, event production, cross promotions, and creative consulting in business growth and development, channel-development, supply plans, and marketing of products and services.

Company Ownership

Dushane Urban Marketing Consultants is based in New York and is owned and managed by its chief investor. The company has had a humble inauguration and its first office has been set up with aim to stay small and focus on the emerging companies and make them more viable and competitive.

Start up Outline

The totality of start-up expenditure (together with legal expenses, logo-designing, and associated expenditure) sums to $18,500. Start-up assets comprise $32,000 in "short-term assets" (such as furniture, etc.) along with $25,000 in immediate cash to cope with the initial months of consulting functions as sales & accounts receivable have an influence in the cash flow. The details have been integrated in Table 1, 2 and 3.

Table 1 Start Up

Start-up Expenses

Consultants

Insurance

Brochures

Legal

Stationery etc.

Expensed equipment

Total Start-up Expenses

Start-up Assets Needed

Cash Balance on Starting Date

Other Current Assets

Long-term Assets

Total Assets

Table 2 Total Start-up Requirements

Total Start-up Expenses

Total Assets

Total Requirements

Table 3 Funding

Investment

Investor

Total Investment

Total Capital

Services

Founded as a millennium-firm, Dushane has the vision and commitment to provide an excellent platform to the corporate world to interact with their target audience and fulfill their aims and objectives.

The company provides high-quality services to its client enabling them to achieve specific goals at reasonable cost.

At Dushane, its workforce focuses on establishing and maintaining strong bonds with its clients by providing quality services as customer satisfaction and retention is its prime mission.

Service Description

Event Management

We service a variety of event management areas together with corporate events (press conferences, product launches, corporate conferences and meetings), marketing programs (grand opening events, road shows), and special events like fashion shows, award ceremonies, concerts, launch/release parties, film premieres, private events such as weddings.

Dushane has strong-arms of young and dedicated professionals who hold diverse experiences in event planning, execution and management. They have the expertise and the application to successfully manage projects related to the creation and development of festivals and events.

Image-building

Advertising and Image-building has turned out to be an indispensable part of each and every marketing operation. Dushane understands this requirement and has a highly skilled workforce devoted to enhance its client image.

Advertising and Brand Promotions

Dushane provides marketing services in live advertising and brand promotional support through high quality advertising material, product inauguration, erecting street banners, skins production - front/back-lit, background, road shows, raising public perception with seminars and talk shows etc.

Sales Text

The company will commence its operations with an all-purpose company brochure ascertaining its position. This corporate brochure will be stem as a start-up operating cost.

This sales text along with mailings for the initial market opportunities will be extremely significant.

Client Satisfaction

Client satisfaction will be offered by the principals of doing business. The genuine central values of Dushane are its professionalism, offered by a mixture of experience, extra efforts along with education.

Dushane will resort to qualified experts for self-employed help in not only market research but also presentation along with report development, which are sectors that Dushane can allow to delegate devoid of endangering the main values of the company.

Market Analysis Summary

Dushane Urban Marketing Consultants is a start up company concentrating in making a connection between urban consumers and corporate America with live advertising, event production, cross promotions, and creative consulting.

For Dushane, the most significant of all the categories of probable clients are managers of not only U.S. firms, but also international companies. These can range from marketing executives, general executives, and sales executives, who quite often are asked to focus globally and other times asked to market through a precise specification. They strongly believe that dealing with questionable data and lowly-skilled workforce is a waste of time. Therefore, as they venture into newer markets, they face the risk of loosing out. As they go into markets looking at new opportunities, they are very insightful about company reputation.

Market Segmentation

Our focus will vary from providing services to large and medium-sized firms to small start up companies. However, small-sized firms will be the main target of our firm. Dushane will also provide attractive lucrative offers to companies that have management problems and are incapable of tackling problems when they first enter the U.S. markets.

Service Business Analysis

The consultancy "industry" is not only crushed but also incompetent, with hundreds of thousands of small companies along with individuals offering consulting services and focusing on the few dozen recognized corporations.

Our competitors vary from key global brand-names to hundreds of thousands of entrepreneurs. The main challenge for Dushane will be to establish itself as a genuine consulting firm, placed as a comparatively safe corporate acquisition.

Strategy and Implementation Summary

Dushane will concentrate on only the local American markets and in limited service sectors: live advertising, event production, cross promotions, and creative consulting. For Dushane, the most significant of all the categories of probable clients are managers of not only U.S. firms, but also international companies.

Pricing Strategy

Dushane Urban Marketing Consultants will charge at the higher edge of what the marketplace will bear, contesting the "name-brand" consultants. The charges match the general posture of Dushane as offering high-level capability. Sales approximations forecast incomes of about $100,000 in the 1ST year and $200,000 by the third year.

Project consultancy services will start from $5,000 for each day, $2,000 for each day will be charged for providing market research reports, and $10,000 for each month will be charged for event planning and management. In addition, our live advertising charges will range from $3,000 to $15,000.

Sales Strategy

The sales annual projections for the next 2 years are summed up below in table 4.

Table 4: Sales Forecast

Sales

Event Management

Project Consulting

Market Research

Cross Promotions and Live Advertising

Total Sales

Direct Cost of Sales

Event Management

Project Consulting

Market Research

Live Advertising

Subtotal Direct Cost of Sales

Management Plan

The Dushane business needs an extremely superior level of global proficiency and skills, which implies that it will not be effortlessly leveragable in a typical consultancy company-method wherein workforce manage the every day activities and create profits. The sole-proprietor will automatically be engaged in the completion of the foundational business proposals, offering his experience and know-how to customers.

Personnel Plan

The comprehensive yearly personnel estimates for the first 2 years are given in table 5 below:

Table 5: Personnel Plan

Self-Employed Market Researchers

Editorial/graphic

VP Marketing

Sales people

Office Manager

Secretarial

Total People

Total Payroll

Financial Plan

Our financial plan is founded on cautious approximations and suppositions.

Important Assumptions

Table 6 outlines major financial suppositions, together with 45-day mean collection days, sales-based completely on invoices, operating costs on the basis of net 30, 35 days approximately for disbursement of invoices, along with present-day interest rates. Table 7 outlines the "break-even analysis," together with "monthly units" and "sales break-even points."

Table 6: General Assumptions

Current Interest Rate

Long-term Interest Rate

Tax Rate

Sales on Credit %

Table 7: Break-even Analysis:

Monthly Units Break-even

Monthly Revenue Break-even

Assumptions:

Average Per-Unit Revenue

Average Per-Unit Variable Cost

Estimated Monthly Fixed Cost

Financial Bail-out plan for investors

Scarce Venture Capital will be used to support investors in bailing out their investment. While, the use of this method may result in a lack of initial financing, it is highly profitable in the long run as investors will look for market risk instead of technical risk and they would prefer to invest in post-development stage of the company. For investors sustaining up-to 5,000 units, we will make it clear that assured repurchase cost of one unit will not move beyond $1 per unit. This same also applies for those investors who purchase more than 5000 units.

Projected Profit and Loss:

The annual estimates of profit and loss for the next 2 years are given in table 8 below:

Table 8: Pro Forma Profit and Loss

Sales

Direct Cost of Sales

Total Cost of Sales

Gross Margin

Expenses:

Payroll

Sales and Marketing and Other Expenses

Depreciation

Leased Equipment

Utilities

Insurance

Rent

Payroll Taxes

Total Operating Expenses

Profit Before Interest and Taxes

Interest Expense

Taxes Incurred

Net Profit

Net Profit/Sales

Projected Cash Flow

Projections of cash flow are vital for Dushane success. The yearly cash flow estimates have been included in Table 9 below.

Table 9: Pro Forma Cash Flow

Cash from Receivables

Subtotal Cash from Operations

Additional Cash Received

New Current Borrowing

New Long-term Liabilities

Subtotal Cash Received

Expenditures

Expenditures from Operations:

Cash Spending

Payment of Accounts Payable

Subtotal Spent on Operations

Subtotal Cash Spent

Net Cash Flow

Cash Balance

Projected Balance Sheet

The balance-sheet displays wholesome growth of net-value along with a powerful financial standing. The yearly estimates have been included in table 10 below.

Table 10: Pro Forma Balance Sheet

Assets

Current Assets

Cash

Accounts Receivable

Other Current Assets

Total Current Assets

Total Assets

Liabilities and Capital

Current Liabilities

Accounts Payable

Current Borrowing

Subtotal Current Liabilities

Long-term Liabilities

Total Liabilities

Paid-in Capital

Retained Earnings

Earnings

Total Capital

Total Liabilities and Capital

Net Worth

Reference:

H.F. Riebesell. Small Business Planning: Entities, Succession and Implementation. PESI, 2001.

Urban marketing & event planning