U.S. Based Company Concerned Earthquake, Tsunami Nuclear Essay

Length: 5 pages Sources: 4 Subject: Business Type: Essay Paper: #16826270 Related Topics: Tsunami, Earthquake, Dessert, Weight Watchers
Excerpt from Essay :

¶ … U.S. based company concerned earthquake, tsunami nuclear power plant accident occurs Japan? 2. With rapid technology, boundaries industries redefined. What industry company Google ? Who Google's main competitors today competition ? 1 page 1 Reference Case 9: Panera Bread Company 2012 - Pursuing Growth a Weak Economy, Arthur A. Sources

First of all, all companies today operate in a global business environment, where local influences are often felt and have repercussions worldwide. In this specific case, there are several reasons why the American company should be concerned with such an event. It has a significant impact on the Japanese market, lowering the purchasing power of existing and potential customers.

At the same time, there are potential negative effects on the political and economic system in Japan. The government will need to invest in the saving operations, which will likely impact the budget and lower the chances that Japan can offer certain benefits for foreign investors. Another important argument is that the effects of the impact on the Japanese economy will have ripples on foreign markets, which could lead to problems on the stock exchanges of various countries, including the U.S.

2. Since Google has expanded since it originally started its business, it is difficult to point to an exact industry. It competes in the online advertising industry, its primary area of activity, where it is the leader by far (Efrati, 2013). However, it has developed more and more and has entered the mobile phone industry, the software application industry, the browser and navigation industry (with its Chrome browser). This process will likely continue in the future as well.

Google's main competitor in the online advertising industry is Facebook. There is no likely any new competitor or future competition in this industry, since Google and Facebook dominate the market, although Microsoft could be a viable player, particularly since it has its own search engine, Bing. On other markets, such as cell phones, competition is worldwide, particularly from Samsung...

...

First, one needs to consider, as primary factors driving change in the industry that Panera Bread is in, the factors that determine a potential location for opening a new shop. These include trade area, demographic information and information on competitors. These can be expanded into the larger PESTEL factors, which include political, economical, social, technological, environmental and legal factors.

Panera's strategy needs to change according to these factors: for example, its pricing strategy needs to reflect any potential changes in the economic factor from PESTEL, while the technological factors help increase the number of consumers. Technology is, indeed, a big element that drives change: Panera introduced Wi-Fi before Starbucks, in 2004 (Graham, 2012), having the visionary idea that technology can change the industry. As Dampier (2012) showed, this caused problems in the long run, but the idea is still relevant and worth praising.

Another important set of factors that produce change in this industry are the socio-psychological factors, primarily reflecting people's behavior and their preferences. People change their mind about food and how they buy their food. This reflects in changes in purchasing behavior, in the menus of the shops etc.

2. The official Panera Bread website (www.panerabread.com) mentions that the company serves fresh bread, among other similar artisan patisserie products, as well as salads, soups and sandwiches. The company includes high quality ingredients when making all these different food products. Overall, all these aspects contribute to creating the key success factor at Panera: excellent products, artisan-made, employing quality ingredients.

Another key success factor is the menu. As previously discussed and mentioned in the case study, the menu changed over the years to reflect new consumer preferences. In 2004, the company introduced products on the menu that reflected the new healthy consciousness that clients had. In 2005, it introduced artisan sweet goods, to complement its menu. In 2006, it added light entrees. So, a key success factor is menu customization, the company's capacity to dynamically change with its consumers' preferences.

Another key success factor are brand awareness and excellent word-of-mouth advertising, resulting from the quality of the products and of the whole Panera experience. As mentioned in the case study, 57% of the consumers at Panera Bread had been dining at the shop in the past 30…

Sources Used in Documents:

Bibliography

1. Efrati, Amir (2013). In Online Ads, There's Google -- and Then Everybody Else. Wall Street Journal.

2. Porter, M.E. (2008) The Five Competitive Forces That Shape Strategy, Harvard Business Review, January 2008.

3. Graham, Jefferson, (2012). Talking Tech: Customers clog Panera's free Wi-Fi. USA Today

4. Dampier, Phillip, (2012). Panera Bread Stores Overloaded With Wi-Fi Users Who Won't Leave. On the Internet at http://stopthecap.com/2012/05/17/panera-bread-stores-overloaded-with-wi-fi-users-who-wont-leave/. Last retrieved on April 9, 2014


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