Yet another argument in favour of the expansion towards Luxembourg is the fact that the country is most specialized on producing high quality white wines. This means that Vinos Andinos has an increased chance of selling their red and rose wines to a population that might desire a change from Luxemburg's white wines.
Switzerland (fifth by GDP and sixth by wine consumption) produces low amounts of wine internally, but has an increased consumption and demand as well as high salaries that allow consumers to afford the prices of the Chilean wines. Therefore, the Western Europe country should be one of the three destinations towards which Vinos Andinos ought to focus their attention.
The entrance onto the Swiss wine market might however pose some difficulties. Even though statistics do not mention Switzerland as a major wine producer, this is not entirely true. The inconsistency is due to the fact that most Swiss families possess vineyards and they produce the wine themselves. Making wine is a long Swiss tradition sitting at the basis of the country's culture. "Being invited in a carnotzet (underground cellar where men meet) to taste your host's wine and eat some dried meat and cheese is a great honour and should not be refused."
The quantities of wine produced by individuals and families are not always revealed in statistics. Therefore, given this element, the Chilean wines might not meet with the expected demand. However, this should not scare the producer, moreover since a high quality wine is at all times welcome by a Swiss and since the contemporaneous rush is forcing families to redirect their attention towards more financial rewarding occupations, in the detriment of agriculture.
Austria (sixth by GDP per capita, tenth by wine consumption and tenth by wine production on the old continent) is a suitable European destination as it registers high GDP, revealing price affordability; consumes increased amounts of wine per year and does not cover the demand from internal production.
Australia is the world's thirteenth largest consumer of wines and the force that drives increased consumption is high quality. Given the high quality of the Chilean wines, the Vinos Andinos are likely to be welcome on the country's market. The country's citizens generally prefer white wines, but there is also an increasing demand for red and rose wines. Furthermore, another opportunity is the abolition of the luxury taxes, leading to an increased demand for sparkling and fortified wines.
Chile is the world's eleventh wine producer and the country's products are met with international recognition and a reputation of high quality. Vinos Andinos is a small vineyard that produces four types of red wines and three types of white whines. Most of this production is sold to local off-license outlets and the remaining is exported to Bolivia, Peru, Columbia and Japan. In order to expand their business, the management at Vinos Andinos has decided to launch four more products, consisting of rose wines, wine boxes, fortified wines and sparkling wines. Both existent and new products will be launched on the European continent, beginning with three countries.
Luxembourg high incomes that reveal price affordability increased levels of wine consumption low levels of internal production
Switzerland high GPD, resulting in price affordability high consumption and demand for wines limited internal production
Austria increased incomes leading to price affordability increased demand and wine consumption
First, the producer should widen their distribution and aside from off-licence outlets, they should also sell to licensed bars. This means that customers could easily familiarize with the products as they could purchase on glass of wine while at the bar. Given that they like it, customers would then purchase larger quantities from off-license facilities. This would test the success of the Chilean wines and would generate minimal risks and low costs.
Secondly, Vinos Andinos should launch their products as limited edition wines. Generally, limited edition products register a better success with customers as clients desire to try the new and shortly available product. Given the outcome of the limited edition wines and the feedback received from European partners, the Chilean wine producer would decide the next steps.
Davis, P., 1983, Alcohol Problems and Alcohol Control in Europe, Gardener Pr.
Fielden, C., 2003, the Wines of Argentina, Chile and Latin America, New Edition, Mitchell Beazley
Lapsley, J., Moulton, K., 2001, Successful Wine Marketing, First Edition, Springer
Richards, P., 2006, the Wines of Chile (Classic Wine Library), MITCH
Thach, L., Olsen, J., Wagner, P., 2007, Wine Marketing & Sales: Successful Strategies for a Saturated Market, Wine Appreciation Guild
Wood, M., 1983, Through Europe with a Jug of Wine, Farrar, Straus and Giroux
Gauthier, R., 2000, France Wine Competition Annual, GAIN Report #FR0103, Approved by the U.S. Embassy in Paris
Levine, M., Pownall, S., Morgan, R., 2004, Wine Industry Outlook: Consumption Demographics, Market Segmentation, Trends and Opportunities, Wine Industry Outlook Conference Darling Harbour, Sydney, Australia
Parker, P.M., 2006, the 2007 Import and Export Market for Sparkling Wine Chile, ICON Group International
Parker, P.M., 2006, the 2007 Import and Export Market for Sparkling Wine Luxembourg, ICON Group International
Sieri, S., Agudo, a., Kesse, E., Patterns of alcohol consumption in 10 European countries participating in the European Prospective Investigation into Cancer and Nutrition project, Public Health Nutrition: 5(6B), 1287-1296
2000, the 2000 Import and Export Market for Alcohols, Phenols, Phenol-alcohols, and Derivates in Europe, ICON Group International
2003, the Word Market for Wine, Euromonitor International
2007, Wine in Chile, Euromonitor International
2006, Wine in Switzerland, Datamonitor
2006, Wine in Austria, Datamonitor
2005, Wine in Europe, Australian Wine and Brandy Corporation, the Australian Government, http://www.wineaustralia.com/Australia/Default.aspx?tabid=873,last accessed on November 5, 2007
2005, Wine Production in Luxembourg, Luxembourg Pictures, Essential Content, http://www.luxembourgpictures.com/wine.html, last accessed on November 5, 2007
2007, Economy Statistics, European countries by GDP per capita, Nation Master, Statistics, http://www.nationmaster.com/graph/eco_eur_cou_by_gdp_per_cap_gdp_per_cap-european-countries-gdp-per-capita, last accessed on November 5, 2007
2007, History of French Wine, Discover France, http://www.discoverfrance.net/France/Wine/DF_wines.shtml#,last accessed on November 5, 2007
2007, Wine in Switzerland, Switzerland Is Yours, http://switzerland.isyours.com/E/swiss-business-guide/wine.html, last accessed on November 5, 2007
2007, Official Website of the Wine Institute, http://wineinstitute.org/,last accessed on November 5, 2007
2007, Wine Economics Statistics, Website of Wine Economics, http://www.wine-economics.eu/trade_statistics.htm, last accessed on November 5, 2007
2007, the Wine Warehouse Website, http://www.winewarehouses.com/,last accessed on November 5, 2007
2005, Wine in Europe, Australian Wine and Brandy Corporation, the Australian Government
The documents we provide are to be used as a sample, template, outline, guideline in helping you write your own paper, not to be used for academic credit. All users must abide by our "Student Honor Code" or you will be restricted access to our website.
In addition Peru is second largest producer of zinc, third in copper and tin, fourth in lead, and sixth in gold ("Peru"). Additionally Peru's export revenue is dominated by mineral exports at nearly 63% in 2008("Peru"). According to an article found in the Wall Street Journal, Low metal prices will have a negative impact on Peru's economy well into 2009. The article explains that the Lima Stock Exchange which is
Again, Peru is far from being the most impoverished country in South America, and its export capabilities as well as the rural practices of many of the country's citizens suggest higher levels of development than might be accurately measured through statistical means alone. There is still definitely a poverty situation in the country that needs to be addressed, however. The disparity of wealth distribution amongst the country's population and the
Peru in Comparison to Uganda, Colombia, & India This paper looks at Peru, and discusses three fundamental problems faced by this country. The paper then compares Peru to three other developing countries, Uganda, Colombia and India, in terms of these three fundamental problems. Peru was subjected to over a decade of military rule, which ended in 1980; since then, the country has been ruled by a succession of democratic governments, but
Peru Sbux Economic Conditions of Peru The Peruvian economy is of modest size, with a GDP of $332 million that equates to a GDP per capita of $10,900. The GDP growth rate is 6.3% and this rate of growth has been slowing for the past couple of years. The country's unemployment rate is relatively low but over a quarter of the country lives below the poverty line. Agricultural accounts for 6.4% of
Cultural Resume of Peru Customs and Courtesies Greetings: Spanish, Quechua and Aymara are officially recognized. Many speak Spanish and an indigenous language; those with higher education often also speak English (International YMCA, n.d., p. 2). It is polite to greet all people you meet. Greetings such as "Buenos Dias" ("Good Day") and smiling are important. The address of "Gringo/Gringa" ("Foreigner") is meant politely. The most common man/woman and man/man greeting is the
Capital (% of GNI per capita) Source: The World Bank (2009) The following table shows the procedures time and costs involved in construction of a warehouse, obtaining the licenses and permits necessary and completion of the required notifications and inspections as well as obtaining utility connections. Procedures and Costs Involved in Warehouse Construction Indicator Peru Region OECD Procedures (number) Duration (days) Cost (% of income per capita) Source: The World Bank (2009) Peru is stated to rank 149 among other countries