Visual Media Visual Entertainment Dominates Modern Cultures. Essay

Visual Media Visual entertainment dominates modern cultures. From hundreds of television channels to hundreds of thousands of video channels on the Internet, getting an in-depth look into the lives of others is a common occurrence, made possible because of the social influences of visual media. Reality television shows have shifted values from that of being conservative to being able to do just about anything on television. Value is no longer placed on privacy and decency, but on advertising everything that occurs in a person's life. Visual media entertainment has converted society from one full of morals and values, to one with limited respect. Although visual media has brought great advances to society as well, a limited number of individuals actually take advantage of this phenomenon.

When looking back to the 1950's it becomes impossible to imagine that in just 60 more years, life as it existed back then would no longer be reality (Fiske, 2011). Privacy, conservative values, family bonding, and physical play are things that would get completely redefined as technology continued to develop. One of the biggest cultural changes in America however, was the television set. It displayed visual media that people were not used to seeing. It allowed a glimpse into the lives of others -- something that was previously unheard of. Different cultures were rarely explored, but after visual media was introduced, the homogeneity that existed in the United States was shattered. It drastically changed American culture because it started exposing people to the reality...


No longer were they shielded behind ignorance. From explicit images of the Vietnam War to flashes of riots being broadcasted all over television sets, Americans woke up from their idealistic way of life and realized that their community was not so perfect (Fiske, 2011). This led to the beginning of the visual media revolution.
The social influences nowadays however, have for the most part been negative. The caliber of the television shows that are being broadcasted as a part of modern culture is heavily influenced by reality television (Turner, 2006). These shows have given millions of viewers a false sense of what it means to be well-off. It has given individuals an incorrect idea of how much work needs to be put into something if one were to make it in the world. Television shows like "Keeping Up with the Kardashians" (2007) or "The Osbournes" (2002) started a television revolution where being rich and having fun became more important than the process of getting there. All that gets depicted on television are the results of having millions of dollars, not necessarily the values that brought them the money to begin with. It has given millions of young viewers a false impression of how society functions (Fiske, 2011). Watching these families on television make viewers think that the show depicts regular everyday life for the majority of American families. However, the truth is far from that. The only thing that this belief has caused is a shift toward the worst for American values.

The Internet has revolutionized the way…

Cite this Document:

"Visual Media Visual Entertainment Dominates Modern Cultures " (2013, March 22) Retrieved April 14, 2024, from

"Visual Media Visual Entertainment Dominates Modern Cultures " 22 March 2013. Web.14 April. 2024. <>

"Visual Media Visual Entertainment Dominates Modern Cultures ", 22 March 2013, Accessed.14 April. 2024,

Related Documents

Culture Industry The cultural industries may be described as the "industrially produced commercial entertainment -- broadcasting, film, publishing, recorded music -- as distinct from the subsidised "arts" -- visual and performing arts, museums and galleries" Galloway & Dunlop 18). Films/movies, radio and publications compose a system which is homogeneous in every sense. The media that is technological in nature also demonstrates a standardization and homogeneity. The aim of the television is

Yes, the Oedipus complex aspect of Shakespeare it gives us and which in turn invites us to think about the issue of subjectivity, the myth and its relation to psychoanalytic theory. (Selfe, 1999, p292-322) Hemlet and Postcolonial theory Postcolonial theory was born as a result of the publication of the famous work of Edward Said, Orientalism (1978). This theory claim that some authors (Paul Gilroy, Achille Mbembe, Francoise Verges, etc.) and

Consumption, Society and Culture Cultural Industry There are two social processes which are linked with each other and provide the basis of popular culture in modern capitalist societies. These two processes are related with production and consumption of cultural goods. In the first step, the commodities are produced in the light of customers' desirable features and packaged in culturally acceptable methods. In the second step, the products are used by their respective

Social Contracts: Media Articulation Of The Rites Of HETEROSEXUAL vs. HOMOSEXUAL MARRIAGE RIGHTS In the Land of the Free where the Bill of Rights is supreme, all marital unions between consenting adults should be accorded the same level of societal respect and legality under federal and state laws. It was just a few decades ago when the Gay Rights Movement was born in a raucous Greenwich Village bar, but homosexuals have become

It opposed traditional art that had been an elitist, intellectual, classy entertainment. Now it became something popular, accessible to the common people, centered on simple everyday objects that had as main target the entertainment of the viewer, rather than deep mythical, religious, philosophic concepts. Art reflected the same counterculture attitude. It rebelled against the rules of the past, contradicted them, denied them, erased them, and established a new order, contrary to

Russian Culture in a 1939

Healing and Belief Russians base much of their healing system around beneficial herbs and folk remedies. This harkens to feudal eras when professional medical service was unavailable, but was reinforced in Soviet times when doctors were poorly equipped. Russians believe in preventative medicine, so the consumption of certain foods is thought to have preventative effects. Another traditional Russian healing practice is called bonki, and consists of glass cups that are pressed against