Walter Benjamin: The Art of Work in Age of Mechanical Reproduction
Walter Benjamin in his article 'The Art of Work in Age of Mechanical Reproduction' has justified the usage of mechanical equipments for the means of production of art works. Plagiarism and copyrights have been traditional issues, the duplication of any master piece has been considered as a serious offence and in certain part of the world serious capital punishments are awarded for defying copyrights.
This particular essay is with reference to duplication of art pieces. Through out centuries art has been driving force towards the spiritual, social and economic accomplishment of an individual and society. Art has played vital role in nurturing and molding of society's frame of thoughts and application. The promotion and propagation of Art pieces through duplication has been critical issue, some agree to it and others disagree with this notion of publicizing independently.
DEBATE
Walter in his text, 'The Work of Art in the Age of Mechanical Reproduction', studies the influence of mechanical technologies on the history of art and human consciousness. He discusses the new production techniques which engender the new means of judging the original work piece. He further elaborates that the technological advancement has achieved new standards, and duplicated pieces are considered as original and real pieces. He concludes with the fact that human perception, particularly optical perception, is in an ongoing state of evolution.
Walter's article is canonical in art history, film studies and related fields. Benjamin further elaborates that previously, painting or sculptures were embedded with aura, which gave a sense of absolute uniqueness towards the artwork. In the age of technology, Benjamin perceives that the uniqueness of art piece has diluted by the application of reproduction devices, he welcomes the idea of art without aura, i.e. promotion of duplicated copies. In present scenario characteristic art forms, photography and film lack the element of originality.
Benjamin supports the usage of mechanical devices, reasoning that aura was a kind of aristocratic mystery, and the art develops it values on the basis pf present rather than past. The implementation of technological production means are more kind of democratic art. He writes,
The social significance of film, even -- and especially -- in its most positive form, is inconceivable without its destructive, cathartic side: the liquidation of the value of tradition in the cultural heritage.'(Benjamin Walter)
The art community believes that it is Benjamin's likely embracement of Communism which influenced his thoughts, and developed a soft and lenient stand towards the publication and duplication of art pieces. Benjamin's personal circumstances only reinforced this judgment.
Benjamin suggested that technologies of mechanical reproduction and systems of mass production changed modes of human perception and evaluation, fundamentally altering our aesthetic responses.
Benjamin argues that experience of cultural imagery has been under dramatic influence of lithography and photography. The notion of originality relates necessarily to the idea of authenticity and to the work's authority, but with the technological revolution the issues of authenticity and originality has become irrelevant. Mass reproduction creates copies that possess an independence from the original; they can transcend the spatial and visual limitations of the original's physical tangibility and susceptibility to temporal and material's transformation with age and deterioration. As the art work's substantive duration ceases to matter, the art object loses its authority or its aura, the "unique phenomenon of a distance, however close it may be" (Benjamin Walter).
The impact on humanity has been massive, the previous art piece that was accessible and approachable to few, is now available for all. The application of reproduction means has not only increased the number of admirers associated with particular art piece, but it has also provided admirers with research and investigation opportunities. Although the element of originality is lacking, but the adoption of current means support and promote the possible available infrastructure related to particular art object. The essence of an art piece evolves with the passage of time and mentality, which varies remarkably in time domain and geographical aspects. An art object, that is mystery for a certain group, can be provide a sense of relieve or joy to other. The meaning of art varies from person to person, and the production of art piece provides a chance to gather maximum opinions regarding an art object. Truly the element of essence and originality is missing, but at parallel we experience the evolution of new perceptions and believe for particular art piece.
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