C. Product Improvement and New Products As the Web Content Monetization System has yet to be launched there are no significant product improvements committed to prospects or customers yet. It is common during this phase of a new systems' development to have a series of 2nd and 3rd generation product enhancements which will be added over the systems' life. It is highly advisable that a Customer Advisory Council be created that

B2B content creators including D&B, Thomas Register and many others primarily sell to the VPs of Finance, Operations, Sales and Service as their content is actively used in strategies. The primary differentiator of B2B content is its use for initiating and completing strategies within and outside the organizations' four walls while B2C content is primary used for entertainment (Ying, Korneliussen, Gronhaug, 2009). B2B content therefore has a more value-based

82). Both desktop and Web widgets have the same basic components. Fundamentally, they use Web compatible formats, even if intended to run in a desktop environment. This means that the core of the widget is HTML and CSS code which contains the actual content of the widget, namely text, linked images/video or content pulled from a server of Web service. Alternatively, the widget content can be created using Flash, although

Programmatic marketing is as some will say the next best way to advertise. In digital marketing, new techniques are being developed to effectively and efficiently target a broader audience through online and the web. The amount of smartphone and tablet users are growing by the day which means companies and organizations need a more cost-effective and faster way to advertise to them. Any types of events can trigger programmatic marketing.

Yahoo Company Analysis Yahoo is a leading global internet and digital media services company, among the first internet search businesses. The company was created by Jerry Yang and David Filo in 1994. It continues to grow and differentiate its portfolio of services. The search engine comes with electronic mail services, news portals, social media products, and finance engine and web directory. The social media segment entails content sharing, expert networks, and

These three strengths of their content methodology, depth of expertise in the Asian manufacturing sector, and commitment to being a leader in electronic enablement and IT form a defensible competitive position. As a result, the company is well positioned to attract investors. In supporting the contention that Global Sources is well positioned to attract investors based on the three unique strengths of a scalable content collection and management methodology, expertise