Introduction
Wentzville, MO is the city under scrutiny in this study, and we get to understand how the “Crossroads of the Nation” has managed to survive its strategic planning process. Evidently, city planners should look at maximizing their municipality’s strengths while minimizing on the weaknesses. Moreover, they will need to take advantage of the upcoming opportunities and limit their threats so they can remain competitive. Therefore, the city planners and the mayor will need to look at the individual departments of the city like the law enforcement, administration, and emergency services among others to make a conclusive analysis. Moreover, they need to look at the city as a whole by looking at things like its infrastructure, economy, businesses, amenities, and politics among others. Through this SWOT analysis, the city will be able to market its area to other potential residents and prospective business owners.
The competitive advantage of Wentzville, Missouri is the fact that they are located in urban regions that have high population densities, and the city’s management should exploit such an advantage. The population of Wentzville is large inferring that there is a good purchasing power among the inner-city households. Therefore, the city has managed to make a substantial internal market (domestic) that has helped it in marketing and grow its homegrown products.
Strengths
Wentzville is a city that appears to be serving well its purpose in a vibrant downtown and has many public services, shops, places to eat and even to conduct one’s business activities. Moreover, it is a city known to accommodate community events and has many gathering implying that social gatherings are mostly advocated if they bring growth to the city’s economy. When congestion is evident in the city, many people will decide to move downtown Wentzville. Therefore, it serves as a ‘relief route’ for many city dwellers (Wentzville). Therefore, the quality of life in Wentzville is unique because of the presence of good school district and or systems. The public involvement has seen many schools provide quality education to the students. Moreover, the city has exceptional services and safety forces, and scenic parks that ensure the city becomes a great place to explore, work and even live.
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Furthermore, the city has well-maintained hospitals, local medical access programs, and healthcare systems that cater to the needs of its growing population. Wentzville is a city that attracts many regarding raising a family because they feel it has is that of a small-town but with amenities of a big city. The location of the city is at the intersection of Interstate 70 and 64. This gives parents the chance to commute to their job places. In this city, the crime rate is low, and schools are enjoying glowing reputations due to their ability to include parents in the learning process (http://www.wentzvillemo.org/). Additionally, school administrators have also embraced project-based learning and classroom approaches that are used by other schools around the globe. The school community of Wentzville city has supported many of the students with illnesses such leukemia. Many parents to take their children to the schools because teachers are not transferred haphazardly.
The many residents of Wentzville are living in the city because they enjoy the way of life. Overall, the cost of living for Wentzville, MO is at 99, while its food index is at 96, which depicts its affordability compared to the US average. The utility index is at 105, and miscellaneous one is at 100 thereby expensive (http://www.wentzvillemo.org/).
The population growth of the city in Missouri shows that it is fast growing for instance, in the 2000 Census the population of the city was nearly 7,000 while for the 2010 Census it had reached 29,000. The current population is estimated at 37,000, which is a growth rate of 5.15% with the majority of the people as whites. In 2015, the unemployment rate of the city lied at 2.9% while the participating labor force was 74% (Wentzville Mo Population, 2017). Such a population means that the city has amenities that will cater for the needs of its entire people. Therefore, the civic facilities present in Wentzville include a post office, city hall, parks, and a Veteran’s Hall. Residential building permits are seen to be increasing with the house offerings staying the market for an average of seven to 10 days. Such large number of sales shows that the houses are relatively affordable (Wentzville).
Weaknesses…
