What The Strategy For The Youth Market Would Term Paper

PAGES
1
WORDS
485
Cite

¶ … strategy for the Youth Market would be? Marketing to Generation Next

What would the best strategy for a 'youth market' be when advertising and marketing a new product? Rather than taking the conventional approach of a SWOT analysis, or analyzing the market's potential strategic strengths, weaknesses, opportunities, and threats, perhaps the best business approach when embarking upon selling a new youth clothing line would be to utilize Michael Porter's Five Forces analysis. Porter's analysis examines not the economy as a whole or focuses on a specific product. Rather, he posits that in any industry there are five forces that influence what happens within the industry. These forces are 1. Existing companies, 2. Potential new companies, 3. Substitutes...

...

The suppliers, and 5. The customers. (Kyle, 2002)
Thus, what companies currently target the youth market in teen-oriented clothing? Of the existing, flourishing companies in recent years, one of the most successful has proven to be that of Hot Topic. Such a company has a very 'retro style' appeal, focusing on vintage style logos on t-shirts to sold at malls across the country. Potential new companies have attempted to adopt this strategy, eschewing more standard, basic lines such as the Gap. Companies with a clear idea and message, such as Abercrombie and Fitch seem to have been notably successful in the youth market, despite the fact that suppliers have been reporting an overall downward slide in clothing sales amongst teens. However, from…

Sources Used in Documents:

Works Cited

Kyle, Bobette. (2002) "Strategies for your website marketing plan." Web page accessed only July 29, 2002 at http://websitemarketingplan.com/Arts/strategies.htm


Cite this Document:

"What The Strategy For The Youth Market Would" (2003, July 29) Retrieved May 19, 2024, from
https://www.paperdue.com/essay/what-the-strategy-for-the-youth-market-would-151185

"What The Strategy For The Youth Market Would" 29 July 2003. Web.19 May. 2024. <
https://www.paperdue.com/essay/what-the-strategy-for-the-youth-market-would-151185>

"What The Strategy For The Youth Market Would", 29 July 2003, Accessed.19 May. 2024,
https://www.paperdue.com/essay/what-the-strategy-for-the-youth-market-would-151185

Related Documents
Youth Market in US Wine
PAGES 1 WORDS 432

Youth Market in U.S. Wine Strengths of the Wine Industry: Awareness about the health benefits of wine drinking is growing Wine Industry has been able to produce high quality wine at affordable prices of late Development in biotechnology means that plentiful grape production is likely in future Weaknesses: The wine industry has mainly catered to the older generation of wine drinkers thus far The passive attitude in the industry that the young generation naturally grows into wine

Thus, advertising to youth would stimulate spending on immediate needs but it also stimulated spending trends across the consumer's lifetime. Stimulating the youth market early in the 20th century helped create the consumer culture that persists today. Another reason to market more aggressively to the youth market was to capitalize on changing social values. Youth became a more distinct and more politically empowered social group during the 20th century. The

Without seeming to delve into "politics," it is clear to anyone paying attention - who cares about schools and children - that the current administration in Washington has recently asked Congress for an additional $80 billion to continue the occupation of Iraq and the fight in Afghanistan, and in the same week has indicated that the new budget eliminates programs designed to keep children in school, and to help

00 Long-term Liabilities $70,000.00 Accounts Payable $0.00 Current Liabilities $0.00 Planned Investment $10,000.00 Market Analysis Summary The organized sports market is expanding rapidly in the service area of Youth Sports Development Center. This results in there being a severe need for the services provided the Center and because there is no other facility in the area the prospects for the Center's success are considerable. The primary emphasis of the Center will be to provide private instruction and coaching for young

For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For

sports apparel markets in the United States and Kenya. The aim is to make a comparison between these markets in terms of how the youth perceives branded products within these markets. My population focus will specifically be young people and business owners to determine the interaction of these populations for the marketing of branded sportswear. With this in mind the research purpose of the paper will be first to determine