Alcohol and Youth According to the Center on Marketing and Youth (CAMY), states are not doing very much in terms of keeping adolescents and other youth from being over-exposed to alcohol-related advertisements on television. The liquor and beer companies are clearly interested in getting young people started with their particular brand, and through television commercials those companies make beer and liquor seem very "cool" to impressionable young people. This paper reviews

Profiling Markets With Psychographics Profiling the Soft Drink Market with Psychographics The intent of this analysis is to evaluate the various psychographic segments of the soft drink marketplace. There are seven different psychographic segments included in this analysis, each with drastically different expectations, needs, wants and preferences for soft drinks overall. Beginning with the Thrill Seekers, and progressing to the Trendy Quality Seekers, then the Price-Value Shopper who shops for soft drinks

As regards its advantages in the Italian market -- the Italian culture places a rich emphasis on food and wine, is interested in expanding its export business, and with a reputable wine export business flourishing in Italy, Kudler can gain a foothold with its own wine products. Weaknesses: Possible discrepancies between American and Canadian definitions of 'organic' may cause concerns. Then too, there is the reluctance of Canadian winemakers to allow

In conclusion, practically everything connected to French culture and society, whether of ancient or modern origins, is protected, promoted and endorsed by the Minister of Culture, part of the French government and operated by a single cabinet member. Some of the areas included in this entity are museums, national monuments, the visual arts (movies and TV), the theatre, music, dance, architecture, literature and the French National Archives, similar to America's

Double Booked, Double Trouble -- Double the Opportunities for Quality PR! It's enough to drive a public relations professional to drink -- that is, if that professional wasn't already working for one of the premier Australian wine companies. The public relations firm of 'ABC' Inc. has just landed a quality company, namely that of Beringer Blass Wine Estates. Beringer Blass is the global wine division of Foster's Group Limited, the world's

The founders state that they want to create a community, but the question remains open as to what type of community. The Club could target a specific population of young people, like college students. Yet in the absence of a very large nearby college or youth-dominated district nearby, differentiation seems to be a questionable policy given that too narrow a focus might alienate all but one or two narrow