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Qualitative vs. quantitative research
While quantitative research uses the scientific method to prove or disprove a hypothesis in a numerical fashion, qualitative research is narrative in scope and studies phenomena from a subjective, open-ended perspective. Quantitative research is deductive and proceeds from the general to the specific and usually involves studying a large population to create a general principle that can be applied to individual cases. Qualitative research studies specific cases and (sometimes) creates a general principle from those cases. Other times qualitative may be so specific and so focused upon unique cases that the research may merely present the data rather than creating a theory.
Examples of qualitative research methodologies include case studies, ethnographies, and phenomenology. Methods of qualitative researchers may include observing subjects; interviewing subjects...
Qualitative grounded research studies do attempt to create an overarching theory in a more rigorous fashion about the research but only in an inductive, not a deductive fashion. Qualitative research does not assume there is an objective 'way of knowing' -- rather, it rests upon the supposition that knowledge is subjective and situated within the vantage-point of the observer and the persons living the experience that is being observed. The interpretivist view of the qualitative researcher is that "researchers recognise that all participants involved, including the researcher, bring their own unique interpretations of the world or construction of the situation to the research and the researcher needs to be open to the attitudes and values of the participants or, more…
References
Vine, R. (2009). Research paradigms: positivism, interpretivism, critical approach and poststructuralism. Retrieved from:
http://rubyvine.blogspot.com/2009/10/research-paradigms-positivism.html
limitations qualitative quantitative research method ways qualitative quantitative data analysed. Discuss a case study a company a specific sector choice. The success of the process of conducting research is largely based on the methods used to gather the information and the interpretation of resources available. In order to achieve a high degree of accuracy as well as to guarantee the substantial nature of the research process, the use of special
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Discussion of the Differences Between Quantitative and Qualitative Research Q1. How does a research problem/question guide the determination to conduct a quantitative versus a qualitative research study? In general, qualitative research is exploratory in nature and seeks to understand a particular phenomenon from a particular subject’s perspective (McLeod, 2017). It is open-ended in its focus and the researcher has no predetermined conclusions before embarking upon the study. As a result, it focuses
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