Implementing these strategies should be facilitated by the fact that the two strategies complete each other. Establishing clear goals and their attainment is facilitated by the incentive, which may increase goal commitment, motivation, and thus, performance.
References
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Ambrose, M.L., & Kulik, C.T. (1999). Old friends, new faces: Motivation research in the 1990s. Journal of Management, 25(3), 231-292.
Steven H. Appelbaum, Rammie Kamal (2000). An analysis of the utilization and effectiveness of non-financial incentives in small business. Journal of Management Development, Volume: 19 Issue: 9 Pp. 733-763
Rt Hon. Andrew Smith MP. "Making a difference - motivating people to improve performance," Retrieved from site, http://www.hm-treasury.gov.uk/Documents/Public_Spending_and_Services/Public_Services_Productivity_Panel/pss_pspp_makingadifference.cfm?
"Incentives, Motivation, and Workplace Performance" Retrieved from site: http://ipc.sellingcommunications.com/IncentivesMotivationWorkplacePerformance.462.0.html
Advertising Sales Agents in "Occupational Outlook Handbook" (2006-07 Edition), Retrieved at http://www.bls.gov/oco/print/ocos297.htm
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