Zygmut Bauman Markets Without Edges

Zygmut Bauman Markets without edges within the modern concept of capitalism and globalization take into account the fact that borders (edges) are no longer political boundaries. Secondly, in the developing world, many businesses operate outside the legal system, or outside the edges of what the developed world would call strict edged. The term Unsicherheit means uncertainty, insecurity and lack of safety, and according to Bauman means the loss of livelihood, social entitlements, and place in society and human dignity.

The invidious paradox is the manner in which rabid patriotism comes into play based on a fear factor (e.g. terrorism). The three strategies humans have used to overcome their temporality are an obsession with technology, with speed, and in the change between productive time and consumptive time. A "peg-style" community is the formation of a group coming together as if finding a "peg" or cause that brings people together -- usually out of fear of something, designed to alleviate and make the individual feel more comfortable. 6.

Bauman believes that market forces can cause some of these fears that engender pet-style communities; like asking for astrology to predict the future or purchasing lottery tickets as an investment. Instead, he believes that instead of cutting ourselves off from the social aspect of humanity (computers, inside activities) we should live more in a society in which we interact with people and form support networks. The idea may be sound, but the application is more theoretical -- as in Marx's idea that workers would band together in all countries.

Once the technological bug has it, it is difficult to stop it. 7. Hospitality to critique -- a way to look at a new sense of critical invention in accommodation (the Way We Think, p. 100). Insecure to security -- the dichotomy of a lack of safety net (Public space, p.19). 8. Liquid modernity is Bauman's belief that we have moved away from heavy/solid hardware and focused into light/liquid software -- this changes the human condition and even the global structure. 9.

Bauman is talking to all humans and is asking us to take stock of our attitude and human togetherness, he calls them emancipation, individuality, time/space, work and community -- all need to change. 10.

In deference to Roger Von Oech (Whack on the Side of the Head), Bauman is asking us to take a different look and approach to the ideas of consumerism in postmodern society / a shift took place that altered society from producers to consumers, and tradeoffs were made; security was given up to enjoy more freedom to purchase and consume.

His works are difficult and the concepts a bit amorphous, but the general idea is to get back in touch with the human side of being human -- to use technology not to hide from the world, but to engage with the world. Instead of our children spending hours playing video games, have them engage in play with other children; as adults, instead of HBO 7-nights a week, join a bowling league, a book club, a.