This paper examines change as a fundamental component of organizational growth, addressing how leaders determine when change is necessary and which change management models are most effective for strategic planning. The paper outlines a two-step leadership approach — evaluating organizational goals and gathering employee input — before reviewing major change frameworks, including Lewin's three-stage model, the ADKAR model, and Kotter's eight-step model. The paper argues that Kotter's model is particularly well-suited to environments of continuous change, as it builds urgency, engages employees, and helps organizations navigate competitive pressures while minimizing barriers to successful implementation.
Change is a crucial component of the organizational growth process. It is therefore essential for an organization to take inventory and initiate change where needed. However, determining when change is necessary can be challenging, especially for large companies where implementation may be difficult (Burnes, 2004). Even when change is difficult, it is important for leaders to revitalize their organizations and bring about enhanced productivity and growth.
Against a backdrop of increasing deregulation, globalization, rapid technological innovation, a growing knowledge workforce, and shifting social and demographic trends, few would dispute that the chief task of management today is the leadership of organizational change. Because the need for change tends to be unpredictable, it is often reactive, discontinuous, and ad hoc — normally sparked by an organizational crisis (Burnes, 2004).
Leaders use two main steps to determine when change is necessary. First, they examine the organization's goals and mission statement, then establish whether current activities align with what the organization aims to accomplish (Burnes, 2004). If a gap exists, leaders must decide whether to expand their mission or eliminate extraneous products or services. This process involves examining current work procedures, policies, processes, and equipment. For instance, if existing systems have been in use for more than five years, leaders should consider initiating changes to reflect emerging technology, cultural shifts, and market trends.
The second step involves consulting employees directly. During these discussions, leaders ask for suggestions, ideas, and input, and must be willing to listen to the problems or complaints employees encounter in their daily responsibilities. Leaders then share their findings with the managerial team and financial officers to gather input on how introducing change might affect the organization's financial health and other areas of operation.
Ultimately, leaders weigh the advantages and disadvantages carefully before making the decision to introduce change (Cameron & Green, 2012). This deliberate approach helps ensure that change efforts are well-supported, financially sound, and strategically aligned with organizational objectives.
"Lewin, ADKAR, and Kotter frameworks introduced"
"Kotter's model applied to competitive, dynamic organizations"
Change is an inevitable and ongoing reality for modern organizations. Leaders who adopt structured frameworks such as Kotter's eight-step model are better equipped to manage transitions effectively, engage employees, and sustain organizational growth. By combining careful diagnosis of organizational needs with a proven model for implementation, leaders can navigate change in both reactive and continuous change environments with greater confidence and success.
You’re 53% through this paper. Sign up to read the remaining 2 sections.
Sign Up Now — Instant Access Already a member? Log inAlways verify citation format against your institution’s current style guide requirements.