This research evaluates a pedagogical model designed to develop appropriate curriculum and core competencies for effective tourism education and training in English for frontline workers at Koh Chang Paradise Resort. Drawing on constructivist instructional design principles and problem-based learning, the study examines learning needs of local Thai hotel staff who lack advanced English communication skills despite working in a popular international tourist destination. The research objectives include curriculum development based on worker, organizational, and client needs; empirical assessment of training efficacy through qualitative and quantitative measures; and creation of a replicable methodology for improving local tourism workers across Thailand. The study addresses a critical gap: despite Thailand's 14 million annual international visitors, many frontline hospitality workers cannot communicate effectively in English due to limited education and cultural reluctance to engage with foreign guests.
The aim of this research is to evaluate a specific pedagogical model in order to provide an appropriate curriculum and a set of core competencies to deliver effective tourism education and training in English for frontline workers in Thailand.
Over the past two decades, there has been a significant shift toward constructivist instructional design and practice, a development made possible and increasingly appealing by advances in computer-mediated learning. In the constructivist approach, learning is accomplished through problem-based real-world experiences. Knowledge is understood not as an entity to be acquired, but as an act of construction by the learner (Isman et al., 2005). Within this framework, the learner sets goals and objectives, thereby taking ownership of the learning process.
To effectively support a constructivist learning environment, particularly in online or technology-mediated contexts, faculty must commit significantly more time to developing course activities than is required in behaviorist or cognitivist environments. Similarly, learners in constructivist settings invest greater effort, spending substantially more time engaging with the learning experience itself as well as managing logistical and administrative tasks associated with it (Chen, 2007). However, technology also provides a powerful medium to deliver education to learners who demand flexible, accessible higher education that fits their lifestyle and schedules. Future research must continue to examine learning and teaching practices in light of contemporary delivery environments, ensuring that pedagogical innovation keeps pace with technological capability and learner expectations.
This study pursues nine interrelated objectives:
First, to examine the effect of a proposed curriculum with staff at Koh Chang Paradise Resort. Second, to define core curriculum competencies for this staff that are robust, broad-based, and easily implementable in a coherent curriculum. Third, to conduct an empirical study with frontline tourism workers at Koh Chang Paradise Resort to establish their specific learning needs.
Fourth, once learning needs are established, to develop a curriculum based on the learning needs of the students, the needs of the organization, and the needs of clients. Fifth, to appropriately define what competencies a trained worker will possess in their toolbox after training. Sixth, to utilize the outcomes of the training to refine and re-develop the curriculum model to achieve the core competencies of frontline tourism workers.
Seventh, to evaluate the efficacy of the model on appropriate stakeholders through qualitative and quantitative questionnaire instruments, internal organizational measurements, and adaptive research methodologies. Eighth, to implement the new curriculum and conduct follow-up research with at least two generations of participants, collecting pre- and post-course satisfaction, expertise, and evaluative data. Finally, to establish a replicable methodology for improving local Thai tourism workers that may be exported to other organizations to enhance their training efficacy.
"Thai tourism sector demand and worker communication gaps"
"Scholarship on language learning and tourism education"
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