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Constructs of sociology and social theories aim to describe a host of human social interactions. Ideas of how humans view the social world, exchange with others, and fit into society are the guiding principles of sociology. These sociological perspectives find their way into entertainment outlets and pop culture as they are often reflections of society, and try to imitate common social interactions (Burton, 1988). The 1985 film, The Breakfast Club, is such an example of the reflection of social exchanges and norms. Although the film was produced over twenty-five years ago, it still holds an abundance of social relevance. The Breakfast Club is the story of five high school students who have been punished to a Saturday detention. The interaction between the five students and their principal provide examples in social constructs and theories such as social class, social control theory, conflict theory, deviance, and social groups. The…… [Read More]
Characters have to be interesting enough for the audience to care about what happens to them. The plot of the movie should make the audience think. The movie must capture the attention of the audience and keep them wanting more. The Breakfast Club is a recognized classic that meets all three of these criteria.
In the movie, The Breakfast Club, the characters are high school stereotypes. Andrew is the jock, Allison is the misfit, Brian is the nerd, John is the rebel, and Claire is the prom queen. The characters in this movie remind each audience member of someone they knew in high school, maybe even themselves. Each of the characters in The Breakfast Club exists to some degree in every high school in the United States. The audience can relate to the characters because they are stereotypes, and that is exactly what makes them interesting to the audience.
The…… [Read More]
Adolescence is an especially critical development stage for any individual. At this stage, individuals not only experience biological changes, but also become more aware of gender roles and expectations and experience cognitive development. Also, individuals at the adolescent stage are influenced by various socialization agents, such as family and school. As depicted in the film The Breakfast Club,[footnoteRef:1] adolescents go through critical changes in this stage of their life. This paper highlights the developmental markers observed in the film, especially with respect to gender, biology, and cognition. The paper also highlights various socialization agents (specifically school and family) and how they impact the individual. [1: The Breakfast Club (1985)]
The Breakfast Club features five teenagers detained all day at Shermer High School. A number of developmental markers are evident in the film. One of the markers is gender. Gender essentially refers to the social classification of male and female. As…… [Read More]
Adolescence is an especially critical development stage for any individual. At this stage, individuals not only experience biological changes, but also become more aware of gender roles and expectations and experience cognitive development. Family and school become social incubators that trigger changes and psychosocial responses in adolescents. The film The Breakfast Club shows how a group of five adolescents go through critical changes in this stage of their life. This paper will highlight the developmental markers observed in one character depicted the film, Claire. Clare will be used as a case study to explore developmental issues related to gender, biology, and cognition. The paper also highlights various socialization agents (specifically school and family) and how they impact the individual’s self-concept, identity, and social role.
The Breakfast Club features five teenagers detained all day at Shermer High School. Several developmental markers are evident in the film. One of the markers is…… [Read More]
The film the Breakfast Club that was a hit nearly 30 years ago, has provided a useful source of information for the study of media, movie and sociology. The purpose of this essay is to discuss the diversity issues related to present day society that are found within this film. The essay will then discuss the potential impact that these issues may have on society.
There is no doubt, that society has changed tremendously in the years since the production and screening of the film The Breakfast Club. The theme of this movie revolves around 5 teenage high school students who have found themselves the target of a mean educator who had decided to punish them with an 8-hour detention session taking place on a Saturday. The 5 students, all white, find themselves throughout the film realizing their connection with one another and that the supposed…… [Read More]
Adolescent Development in the Movie The Breakfast Club
The 1985 film The Breakfast Club, which was written and directed by John Hughes, presents an ideal opportunity to study and psychoanalyze adolescent development. The film portrays five different teenage stereotypes (the jock, nerd, criminal, prom queen, and social outcast) which are consigned to detention in the library on a weekend day (Tanen & Hughes, 1985). As the teenagers gradually get to know each other and interact amongst themselves, they reveal crucial causes and effects of some basic psychological principles related to the development of adolescents. They share a number of problems in common including an almost universal sense of alienation from their parents and from adults in general. As such, there are several psychological theories that apply to them, including, most eminently, Erickson's stages of development.
Erickson's stages of development are predicated by some basic facts of what is known as…… [Read More]
Yet the film ends on an optimistic, even triumphant note, with the raised hand of Bender symbolizing victory over the stereotypes subject to which the characters began the film.
The film "The Breakfast Club" contains myriad examples of group dynamics at play. Doing a close reading of the film was valuable in that it provided insight into how narratives can be shaped by psychological principles. In dissecting the actions of the film's principal characters, it became apparent that the filmmakers were not simply trying to create a plotline that would entertain a mass audience. The film also integrates psychological inquiry into its teenaged protagonists. Each character is given a back story which motivates his or her behavior and later undergoes a realization of his or her flaws in order to make a change. The film goes beyond just a high school narrative; it is about how to break free…… [Read More]
Many young people voted for Reagan as he represented rebellion against the authority figures in society but was a rebellion characterized by valiance and effectuated through skillful communication. The approval rating of Reagan was approximately 42% when 1982 began but dropped to the record low 35% later that same year. The U.S. entered a recession. If one is to set their focus upon obtaining a chance at being the President of the United States, then that individual must take a political stance and hold a view that is somewhat differential from the opposing party. In the case of Ronald Reagan, who had been a democrat for most of his life, it was the democratic party that he must debate against in the attempt to establish a better public platform that the opposing candidate. Ronald Reagan may be viewed as a 'come-lately' at the time he entered the political scene at…… [Read More]
Kellogg's Case Study
Communication is defined as "the transmission of information from a sender to a receiver, via a given medium. Two-way communication involves some kind of feedback from the receiver back to the sender" (Communication 2).
Q2.Describe the key stages in the communication process. You can use a diagram to show the process
The communications process involves a sender encoding a message and transmitting the message through a particular medium. The message is then decoded by the recipient who gives a response in the form of feedback (Kellogg's 2).
What is meant by internal communication? Please give an example.
Internal communication "occurs within the firm e.g. between the marketing and finance departments" (Communication 6). Mass emails sent to all employees about a change in vacation policy or emails sent between members of a corporate work team are both examples of internal communications.
Q4. Describe the problems that…… [Read More]
Human esource Management PBL exercise
Human esource Management
PBL exercise 1: Taking an HM job
The cereal company Sanitarium is currently seeking an H generalist. Sanitarium advertises itself as the company that transformed Australia's eating habits, shifting the tastes of the national palate from traditional 'fry-ups' to more healthy whole grains at the breakfast table. "We were the first to introduce healthy and innovative breakfast foods and soy foods. We promoted plant-based eating before it became trendy, and offered well-being clinics in our cafes throughout Australia. In caring for the health and well-being of all Australians, we have created great breakfast cereal foods, soymilks, spreads and healthy vegetarian foods" (About us, 2012, Sanitarium).
Sanitarium's flagship products include the popular wholegrain staple Weet-Bix, which is currently Australia's best-selling breakfast cereal. Sanitarium emphasizes sustainability in its product offerings as well as good health. It has made a particular commitment to…… [Read More]
Anti-Intellectualism: Why We Hate the Smart Kids
While the title of the essay "Anti-Intellectualism: Why we hate the smart kids" may resonate emotionally with many self-identified nerds, its author Grant Penrod ultimately relies too much on arguments-by-anecdotes to be really persuasive. While there is certainly evidence from modern political life about a strong anti-intellectual current within the American culture, most of Penrod's is based in personal experiences or subjective emotions. The essay opens with a complaint about a football team at one high school that received more school praise than the equally successful science bowl team, the speech and debate team, and the academic decathlon team. Penrod seems to be trying to make a persuasive case to his peers about the persecution of nerds but the essay reads more like a self-serving complaint than a true argument in defense of a persecuted segment of high school or greater American society.…… [Read More]
hear the word 'disability, the first images that come to mind are people with obvious disabilities, such as physical limitations. But now I know that disabilities come in many shapes and sizes. Learning disabilities are not always immediately apparent to even the trained eye of a seasoned teacher. A student with ADHD can seem very normal running around on the playground, and it is not until the child is sitting in a classroom environment that his or her 'disability' becomes evident on a test.
The first words which come to my mind when I hear 'disability' tend to be negative words: it is difficult not to see a disability as a liability rather than simply as a difference, although from the point-of-view of a teacher it is better to view it as such, and is more empowering for the students to do so as well.
Question Box 2 on
Most…… [Read More]
Management Case Study
Scenario- We are an event management company. Our team has been asked to plan an event for 200 people in an outdoor "green" space. The event includes workshops, breakout meetings, breakfast and lunch.
Overall Task- Since the event has been requested in a "green" or outdoor space, the first consideration will be the venue and time of year. If the event is in a reasonable season (Mid-late Spring through Early -- Fall), it is likely we can find a venue that can accomplish this. The major consideration will be weather, specifically wind and rain, and proximity to back-up shelters if the need arises. The venue should include tents to cover areas for eating, and potentially meeting. Open air venues can also be problematical due to temperature fluctuations -- it is either too hot or too cold, and it is sometimes difficult to find a medium ground. In…… [Read More]
There are abundant pressures on open land, from urban and suburban sprawl to the increase of factory farming. At the same time, it is being recognized that more and more species are being lost as land becomes less diversified and habitats are destroyed. In addition, life is becoming more stressful and people seek ways to engage in recreation for relief. There may be a way to combine more balanced land use with the need for human populations to engage in recreation, and to save significant portions of the natural world at the same time. These methods involved dual uses for open land, both agricultural and forest, and would benefit from additional support by governmental agencies.
Statement of the problem
In an era when it is more profitable to sell rural or close-in suburban land for development than to retain the land for farming or other uses, means must…… [Read More]
Discussion of the Results
Mr. Spyridos can count on French and Italians to spend more money than the Germans, and all three to spend more money than the Brits. There is a great deal of difference between German groups, which suggests that there may be some high-Euro spenders who should be appealed to in a separate marketing campaign.
The French appear to have the least variability in spending as a group, while the Italians and the Brits seem to have the highest variability. This may suggest that the French are more amenable to package tours with 'all-inclusive' or more easily-predicted pricing, a la Club Med. At the same time, the Brits and Italians may be willing to spend more once they arrive. The Brits may be lured in by promises of low initial pricing, with a propensity to spend more once they arrive. Italians are willing to spend more, and…… [Read More]
Unlike Plato, Machiavelli had a much less idealistic view of leadership in mind. or, rather, his view of leadership was not wrapped up in a personal view of ethics and virtue. Plato obviously believed, after all, that the best leader would be the wisest and the most moral. It was these qualities that should be encouraged and these qualities that would make said individual a superior leader. Machiavelli argued implicitly that this was an erroneous understanding of human nature and the characteristics that constitute excellent leaders. At the heart of Machiavelli's description of the perfect leader, his idealized prince, is the argument that personal virtue and ethics are completely unrelated to public success (Kemerling). Hence, from this we see that the good leader will not necessarily be the same as the virtuous individual. This assertion stands in stark contrast to Plato's argument about the nature of leadership and highlights the…… [Read More]
After she got cleaned up and put down her bag, they went out to eat at a diner. Lexi wanted to order the beef that tasted of home, but Grandma and Pop-Pop said that would be too much for a little girl and ordered her chicken fingers instead. "Every kid likes chicken fingers," they said. Lexi hated chicken, and she also hated the Jell-O that came with her kid's meal. Her grandparents ordered from a menu called 'Early Bird Special.'
Lexi found riding around in the car after the long plane ride from Texas really boring, but she didn't say anything. That was Lexi's usual technique, to say nothing. Her dad called her the strong and silent type.
"What do you do all day in the middle of nowhere?" said her grandmother. Lexi imagined herself on a map labeled 'nowhere.' She knew what her grandmother meant, and kind of felt…… [Read More]
Senior Citizens Do Not Have to be Lonely
A study involving older adults from senior residential facilities in the Chicago area suggests that isolated seniors may experience twice the risk of Alzheimer's disease compared with those who are not lonely or secluded ("Loneliness linked…" 8). Researchers at the University of California San Francisco analyzed data showing loneliness to be particularly debilitating to older adults and may predict serious health problems and even death. There are both psychological ramifications, such as depression, and physiological ramifications that can be addressed by looking at the problem of loneliness.
The elderly are susceptible to feelings of loneliness and isolation because of life changes that often occur at this stage of life. Individuals may have spent all their adult lives in the work place and be unable to deal with too much newfound leisure time. If they had children, their children are grown,…… [Read More]
executive lounges of luxury hotel in London
Promotion of Executive Lounge
Overview of the UK hotel industry
Executive lounge market research and trends
Advantages and disadvantages from the hotel perspective
Methodology and previous research
Research strategy and tools
Reliability and validity
Executive lounges are sections set aside by hotels to cater for guest or customers who are would not mind paying more in order to receive a premium or preferential services (Nguyen, 2015). Just as in the airline industry, the hotel industry has recognized the need to have special services for clients who have huge demands, especially business travelers. The major benefits of executive lounges are the services or amenities offered. Most executive lounges allow guest to have an early check-in and late checkout, business center, allowing guest to take a shower before their rooms are available, private meeting areas, and free meals. The…… [Read More]
summer internship at Shangri-La
Hotel Shangri-La is situated in SuZhou's new district, which is of one of the major cities located in Jiangsu Province southeast and adjacent to Shanghai. Having 2,500 years of rich history, it is one of the rapidly developing cities of China. The unique factor about this city is the intermingling of traditional and modern culture. Shangri-La is one of the luxurious five star hotels of the city. Hotel comprises of 410 rooms which include 275 deluxe rooms, 29 Premier Suites, 86 Horizon Club and 20 serviced apartments. Hotel has a lobby lounge on the first floor which offers cocktails, drinks, wines, snacks and have seating arrangements for78 people. There is also a library in the lounge to provide reading facility. Moreover, next to the lounge is a "cafe Soo," pronounced as "Su." This cafe offers buffet for breakfast, lunch and dinner and can accommodate 196 people…… [Read More]
National corporations own many chains, even though several others are independently owned but affiliated with a chain through a franchise agreement.
Types of Hotels
The U.S. Department of Labour (2004) denotes five basic types of hotels:
Commercial - These hotels operate year round and are primarily located in cities or suburban places. The larger properties offer an assortment of services for their guests, such as coffee shops, restaurants, cocktail lounges, gift shops, newsstands, theatre, health spas, swimming pools, etc.. Even larger hotels offer banquet rooms, ballrooms to accommodate wedding receptions; business meetings. Convention and business meetings provide major sources of revenue for larger hotels
esort - These hotels are primarily located in vacation destinations near mountains, the seashore, or other attractions. Nowadays, some resorts provide additional convention and conference facilities to stimulate their customers to combine business with pleasure. (U.S. Department of Labour, 2004)
esidential - These establishments provide a…… [Read More]
As far as the decision to use penetration pricing or skimming pricing is concerned, Crispy Fruit should be emerged with the penetration pricing (Waterschoot & Bulte, 1992). That is; set a low price in the introductory stage then gradually increase it with the passage of time. It will help it to strengthen the customer base and increase the level of acceptability in the market (Waterschoot & Bulte, 1992). Price skimming should not be used in any case. This is because all the top competitors of Crispy Fruit are charging high price because they have a surety of a developed customer base. If Crispy Fruit charges a higher price than these competitors, no consumer will like to pick a new brand with a higher price in the presence of their favorite brand or brands (Waterschoot & Bulte, 1992). Converse to this situation, if Crispy Fruit charges a very less price than…… [Read More]
May 11, 2011
Luxury. Great service. Room was a bit small to have an extra bed.
May 7, 2011
Perfect hotel. Location is just a walking distance to anywhere you like. A few steps away from the metro station at "Piccadilly." Across the street from the gorgeous St. James park and rafalgar square, a few minutes walk from "Leicester square," "Soho," "Regent Street" and "Oxford Street." Lobby, rooms, services, and most important are the staff whom are extremely courteous.
May 6, 2011
his hotel is very good, close to parks and all central locations.
May 5, 2011
Wonderful hotel, incredibly friendly and helpful staff. Will definitely return.
May 4, 2011
In Europe I have seldom felt so welcomed as at Sofitel St. James. Reception was excellent, luggage delivery fastest ever, and what a service in the lobby bar! Absolutely not the cheapest hotel, but the best one!
May 4, 2011…… [Read More]
A High Impact Negotiations Model: An Answer to the Limitations of the Fisher, Ury Model of Principled Negotiations
This study aims to discover the ways in which blocked negotiations can be overcome by testing the Fisher, Ury model of principled negotiation against one of the researcher's own devising, crafted after studying thousands of negotiation trainees from over 100 multinational corporations on 5 continents. It attempts to discern universal applications of tools, skills, and verbal and non-verbal communication techniques that may assist the negotiator in closing deals with what have been "traditionally" perceived as "difficult people." This study concludes that there are no such "difficult people," but rather only unprepared negotiators. The study takes a phenomenological approach to negotiations, with the researcher immersing himself in the world of negotiation training from 2012-14, for several major multinational corporations, intuiting the failings of the negotiators with whom he comes in contact,…… [Read More]
I had to go into town on Saturdays to the dentist and I joined the Sunshine Club that was organized by the Mobile Press Register." He goes on to tell about entering a work of writing on the children's page publication, which he had called "Old Mr. usybody." The first installment of his writing appeared in a Sunday edition under his real name, which was Truman Streckfus Persons. The second installment never was published after the townspeople figured out he in actuality ' was serving up local scandal as fiction'. (Compote in Interview)
Capote and Writing Technique
When asked the question of "Are there devices one can use in improving one's technique? Capote answered by stating, "Work is the only device I know of. Writing has laws of perspective, of light and shade, just as painting does, or music. If you are born knowing them, fine. If not, learn them.…… [Read More]
Failure to adjust accordingly after winning a lottery could ruin the life of a lottery winner and make it worse than it was before. Many lottery winners do not adjust accordingly after hitting the jackpot. In that regard, the lives of many of those who win lotteries end up being worse than they were before.
Is winning a lottery a curse or a blessing? hile many of us consider it a blessing, a vast majority of those who have been there and seen it all regard it a curse. Ask Jackson hittaker. After winning a whooping $315 million in a lottery 11 years ago, hittaker adopted creative ways of using money. In addition to donating vast sums to charity, hittaker also deemed it fit to advance generous handouts to friends and family. hat remained was either stolen or squandered at strip clubs. At one point, a total of…… [Read More]
In the cinema, women were often sexual, powerful vamps and flappers, portrayed by actresses like Louise Brooks and Clara Bow. Flappers cut off their long hair and shed their long skirts for a more athletic and empowered appearance. However, although the flapper was culturally significant in terms of her image and power, her time in the limelight was relatively brief. Born of the prosperity of the Roaring 20s, during the Great Depression, women faced more sober circumstances. Still, many women continued to work, often because they were now the primary breadwinners for impoverished households. But working away from the home and female independence was less idealized. Films such as The Gold Diggers of 1933 showed women looking to marriage as a way of relieving their economic despair.
Katherine Hepburn: The Next New oman
hile some of the stars to emerge during the 1930s were decorous and feminine, others, such as…… [Read More]
Select multinational organizations describe main line business organizations. Examine ways companies utilizes internet part marketing strategies. Identify current potential problems recommendations improvement.
Multinational enterprises (MNE)s: Nike and Kellogg
Multinational enterprises (MNE)s: Nike and Kellogg
A multinational enterprise (MNE) is defined as a firm that is based in two or more nations. Although they began as iconic American companies, Nike and the Kellogg Corporation have operations all over the globe and have customers in almost all of the developed and much of the developing world. But because of the different types of products they sell, the ways in which they reach their customer base -- particularly online -- are quite distinct.
The multinational company Nike uses the Internet to both advertise its products as well as to sell its products. Nike markets fashion-forward sportswear that is supposed to fill a functional purpose, but also is noteworthy because of its style.…… [Read More]
A driver came to the house and picked Robert up five days a week at 7:30 and brought him home at around 4:00 P.M. The couple received a grant from United ay to fund the service they received from the Respite Center, which cost around $200 per week. The Respite Center had well-thought-out activities designed for seniors with dementia and Alzheimer's, and those activities "helped slow down his Alzheimer's" (Claunch). Those activities include arts and crafts, chair aerobics, games, socializing, breakfast, lunch and a snack, Claunch explains. On many days a special visitor or group comes to entertain the seniors; among those groups are the Gulf Coast omen's Club, the Garden Club, PAS Ministry, gospel groups, line dancers, pianists and sing-along singers.
hen an Alzheimer's patient is stimulated (by being entertained, walking, or engaging in a game of some kind that challenges the mind but does in minimally) the nerve…… [Read More]
It would seem that the artists and the press of the era both recognized a hot commodity when they saw one, and in this pre-Internet/Cable/Hustler era, beautiful women portrayed in a lascivious fashion would naturally appeal to the prurient interests of the men of the day who might well have been personally fed up with the Victorian morals that controlled and dominated their lives otherwise. In this regard, Pyne (2006) reports that, "hen scandalized critics attacked Rodin's nudes, Camera ork defended the drawings by a strategy of veiling the body with the soul, praising them as 'the perception of the mystery of surfaces.... The adventure of the mind in matter... The divinizing of the sensual and the materializing of the sensuous.' Stieglitz thus used a histlerian gloss of shadows and music to mystify the eroticism of Rodin's 'pagan' figures" (44).
The portrayal of women was even regarded as a…… [Read More]
Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc Donald's. The recent economic crunch however, has benefitted Mc Donald's as many people who prefer sophisticated ambience, due to their lower purchasing power and increased inflationary pressures now prefer Mc Donald's over the likes of Starbucks and Costa Coffee. As a result, Mc Donald's is the strongest market player in the Global region today.
Mc Donald's target market includes all the people who travel for leisure and/or business purposes and prefer to have a luxurious accommodation. The cafe provides best possible…… [Read More]
Expressive functioning is related to communication such as emotional, verbal, and nonverbal communication, problem solving and roles within the family. Beliefs within the family are also a part of expressive functioning.
For the purpose of the Calgary Family Assessment Model, a family is defined as who they say they are. It is very important that the clinician performing the assessment not assign their own beliefs upon what he or she believes a family is, and take into account what the patient feels about family as to the patient is may mean not only the people who actually live within the household but can also address past, present and future emotional attachments.
Calgary Family Intervention Model:
The immediate family is composed of Mr. Herbert Schelley (the patient), Mrs. Annette Schelley (his wife), and their son Thomas Schelley. The extended family consists of the Schelley's two married daughters, their husbands and their…… [Read More]
No public school in the United States is so perfectly administered that is cannot be improved. Dunn School in Trenton, New Jersey, is certainly not close to being perfect but there are signs that the school is improving. A school improvement plan has been approved and enabled and it includes: a) effective instruction; b) promotion of a positive school climate and culture; and c) effective community and family empowerment. The last two goals could become pivotal to the future of the school, if they are approached with solid background thought and good communication between the school leadership, the community, and families.
Promoting a positive school environment & involving the community
According to the ISLLC Standards #1 and #2 emphasize the need to create a "widely shared vision for learning" and to develop a "school culture and instructional program" that promotes learning while helping the staff become more professional.…… [Read More]
He denies taking these meds for any other reason but to be able to stay awake at work. He also admits that he is not in the position he thought he would be in at this age in his life. Approximately five years ago, he was laid off as the manager of a local distributing company. Since that time (which is also the time of his son's birth), he feels that he has become increasingly stressed as well as disappointed in himself. He used to go to church, but he has not been since his mother died. He believes that going to church helps him feel more grounded and at ease. It is recommended that Mr. Sinatra learn to release his stress in positive manners such as exercising in the pool, walking, and stretching, attending counseling, and going to church.
Values and Beliefs
Mr. Sinatra and his family are members…… [Read More]
Development of Policy esponses
The first step in the development of these policy strategies was to identify that a problem existed with childhood obesity and frame the problem so that it could brought to light and intervention strategies debated. While some of the framing of this issue may have been based upon misinformation, policymakers did attempt to frame the problem which is in line with the Australian policy development cycle. This initial framing is an example of how misinformation can lead to poor policy decisions. When looking at childhood obesity from a policy perspective it is imperative to understand the difference between obesity prevention and obesity treatment and this has often been confused in attempts to develop policies for the Australian people (O'Dea 2005).
The Australian policy cycle is comprised of stages including problem identification, analysis of policy options, policy instrument, consultation, coordination, decision, implementation, and evaluation. While this policy…… [Read More]
Identity is often part of a branding strategy: contrast the wholesome, clean-cut image of a wearer of alph Lauren Polo clothing or Abercrombie & Fitch with that of a Hot Topic teen. Consider Coca-Cola's all-American image vs. that of Pepsi's more teen-friendly branding as the drink of the next generation of soda drinkers. Pillsbury's branding of wholesomeness and home-cooked yet fast and easy to prepare meals and the 'cuteness' of the Doughboy, while iconic, does not necessarily stand out in the crowded atmosphere of today's marketplace.
Today's marketing atmosphere is far noisier than ever before and failing to stand out may not entirely be Pillsbury's fault. Developing new, iconic brands is more difficult than in the past, and few have succeeded with the possible exception of Google and Apple. Developing a unique image as an all-American baking company may no longer resonate as well with consumers as it did in…… [Read More]
Matt gave Ed two eggs on toast with half-a-grapefruit and orange juice for breakfast (Independent on Sunday, 2002). Ed took fish oils and multivitamins on a daily basis. These were immediately followed by a good fiber and protein meal in minutes or strength during his warm-up sessions. Matt gave Stu chicken, basmati rice, couscous and egg and Jaffa cakes for his "insulin." Matt's intention was to bring extra protein straight into Stu's tired muscles. He also served Stu with nuts for his snacks (Independent on Sunday).
Commercial high-carbohydrate electrolyte sports drinks fill the football player's need, especially within the first 15 minutes after strenuous activity. These drinks also appeal more than plain water while contributing their value (Mannie, 2001).
usiness Wire (2004). 3-a-day dairy teams up with national football league to tackle kids' nutrition and fitness in schools. usiness Wire: Gale, Cengage Learning.
Retrieved on April 4, 2009 from…… [Read More]
The victor in this clash was definitely the Texans who suffered far less physical damage and reported only casualty and one severe wounding after the clash. The Mexicans, however, were not so lucky and reported heavy losses in both their artillery and soldiers. The day ended with no more exciting events (Williams; arker).
Santa Anna Reinforced
Under the command of General Cos, a large force was advancing from the direction of Vince's bridge toward the enemy's camp around nine o'clock that morning. Texans believed it to be reinforcement to Santa Anna. Although, the commander-in-chief's spies got him information of coming of the reinforcement, not thoughtful enough that it should be at that time known (Williams; arker), recommended that it was a trick of the Mexicans; that they had marched round from their left wing, to give an impression by returning that they have been reinforced (Williams; arker).
The commander-in-chief was…… [Read More]
But as for the modern version of ARTEK, the writer claims "...the camp has little in common with the ideology that reigned at ARTEK in Soviet times... [and] is similar to boy and girl scout camps in the est."
Indeed, Bransten writes that during the 80th anniversary of ARTEK (August 18, 2005), show business stars like soccer player Andrei Shevchenko and pop music star Ruslana along with movie star (of Ukrainian origin) Milla Jovovich arrived for the celebration. Also attending: Ukrainian President Viktor Yushchenko, Polish President Aleksander Kwasniewski, Georgian President Mikheil Saakashvili, and Lithuanian President Valdas Adamkus.
Tim Jackson, a British electronics professional and technical programmer visited ARTEK Pioneer Camp in August 1965, when the camp was still under the control of course of the Communist Soviet Union authorities. On his eb site Jackson write poignantly about his stay at ARTEK. He remembers boarding a bus in Simferopol and saying…… [Read More]
The children also rent decorated bikes to ride around town on for the holiday. It is a time for families to get together and celebrate with food and music and fellowship.
For a lot of families from working neighborhoods, Eid celebration also includes picnics in green areas including parks, zoos, botanical gardens and even green islands on major roads (Osama, 2004)."
Most of Egypt is Islam. Like Christians, the Islam followers trace their roots to Abraham and believe in one God who is universal. In Islam God is referred to as ALLAH which means One Universal God.
The Quran is the final revealed Word of God and provides the complete guide for human behavior. Its text was revealed directly to the prophet Muhammad between 610 and 632 C.E. Muhammad is revered by Muslims as the last of God's prophets but is not worshipped (Ahmad, 2005)."
Men and women are…… [Read More]
As mentioned in the Market Needs topic, many people are heading for restaurants that offer fast food at a slightly higher price, but at a much higher quality, and delivered by employees who do not feel degraded or otherwise fatalistic about their role at work. While the latter issue may be debated by intellectuals in management school courses or readers of the current bestselling book, "Fast Food Nation," the fact remains that American society will continue to want more for less.
The meals range from $4.50 to $11.00 and can be served with extra carbs if ordered by the customer.
The promotion of the company will occur primarily on the internet to compliment the word of mouth marketing campaign. This will allow us to focus on our specific benefits that are sought by our base. For example, personalized portion control, custom meal plans, and the ability to gain…… [Read More]
esearch evaluation a minimum websites Convention Visitor Bureau's (Cvb's). Critique a websites CVB's write a page narrative findings. It include critique CVB's influence decision a meeting planner. The critique includes limited parameters quality website, information available, details facts, easiness navigation.
Conventions and Visitor's Bureau websites (CVB): Analysis of two websites
Conventions and Visitor's Bureau websites (CVB): Analysis of two websites
Conventions and Visitor's Bureau website (CVB) for the city of New Orleans
The Conventions and Visitor's Bureau website (CVB) for the city of New Orleans presents a positive, upbeat image of the city. It is brightly-colored, and features attractive photographs of the city's famous jazz bands and food. The website sports a header with alternating images, and a list of links to various website sections chronicling recent, planned events, such as a Christmas in New Orleans celebration. All links feature images beside them, presumably to draw the viewer's eye.…… [Read More]
The importance of ritual objects to the Shaolin is shown in how they react to the supernatural appearance of an incense burner. hen the survivors of the massacre woke up the next day, they saw on the surface of the water a white incense burner made of greenstone, which had two ears and three feet and weighed 52 "catties, thirteen ounces"; on the bottom of the incense burner, the four words Fan-Qing fu-Ming had been inscribed. The brothers immediately secured the incense burner and placed it in the third field in front of the temple gate (Baoqi & Murray 206). In this regard, the Shaolin monks of the day embraced the popular belief that Heaven could manifest its support of claimants to the Chinese throne or of founders of religious cults through the bestowal of precious objects, such as these incense burners, swords, or books. "The incense burner, as it…… [Read More]
Among the great features of Gothenburg is the Gothenburg Opera House, the Liseberg amusement park and Universeum, a great place to take the family because kids will love the discovery and science center at Universeum.
Boat trips are available that take visitors out into the harbor and into the archipelago further north. Marstand in the archipelago and is well-known as a great place for yachting and yacht racing, and it is easily located from Gothenburg.
A couple of great Swedish traditions include "The Day of the Herring" (in June) during which Swedes make it a point to eat herring; many chefs have seminars teaching people how to make a "Midsummer herring dish." There is a floating hotel and restaurant (the Salt & Sill), and while on board a visitor can devour a three-course dinner and a night's stay in the Bed and Breakfast for 65 British pounds.
The Port of…… [Read More]
Among these "Scribble" designs is the drop earrings design. The reason for their success is the overall smooth and elegant look of these earrings. Made with sterling silver, the piece creates a contrasting color tone against darker skin tones. The scribble shape of the design creates a free-flowing feel that makes the piece feel both delicate and prominent at the same time. Although the Scribble appears relatively small, with most signature lines no more than two inches in length, the color and smooth texture of the earrings, magnifies its overall charm. The "Scribble" series reasonably priced, this is because Paloma steers away from expensive jewelry for this signature series, intending to keep it elegant and simple. The line starts from as low as 75 dollars to over 3000, with most of the pieces costing around 200 dollars.
Another signature Paloma line is the "loving heart" series, in which Paloma uses…… [Read More]
fundraiser to benefit children with learning disabilities. The money raised from the event will be earmarked for needed equipment by the various local organizations that sponsor and maintain programs designed to assist these individuals. The site will need to accommodate between 130 -- 200 patrons in a comfortable manner and will also need to be large enough to allow for dancing and entertainment. The proposed date of the event is May, 2012 and the time will be from approximately 6 pm to midnight.
It was originally thought that this type of event would best be hosted by an outdoor facility, and in the long run that assumption might hold true. However, in the process of finding a facility, a large downtown hotel has expressed interest in hosting, and being a sponsor of the event. The hotel's contribution would be a number of conference rooms (to be decided) that could…… [Read More]
innocentdrinks..uk / 1 introduction: a general overview business, business sector, size, history, product rage, location, information interesting 2 organizational chart 3 recrutements career opportunities, organisation secrets stuff 4 selection: selection process, qualities experience a candidate 5 rewards benefits 6 Training - details training personal development programmes company
Innocent Drinks was founded in 1999 in London, United Kingdom. It is a small size company, employing slightly over 200 staff members, but generating impressive revenues of over £120 per year (Website of Innocent Drinks, 2012).
The success of the organization is based on the powerful management and business model, with primary emphasis on the products they sell. Innocent Drinks produces and retails beverages and foods products created in the most natural manner possible. The ingredients are naturally grown and the end products do not contain any preservatives, water, sugar or other sweeteners, concentrates and so on. "Innocent's products are as…… [Read More]
health cultures select a culture
The United States vs. France
American culture is extremely individualistic. The ideal of 'pulling yourself up by your own bootstraps' that is so popular in America is also manifested in the American attitude towards health. Americans believe in the ability of personal willpower to conquer illnesses such as obesity, and manifest a belief in complete self-transformation through diets and exercise. This can be seen in the continued fascination with fad diets in America, and the many success stories that are popular on television depicting celebrities and ordinary people who lose weight (and gain weight). The French, in contrast, view health as a social responsibility. Children receive guidance at home and school to learn to eat 'correctly.' Americans also view the ability to obtain healthcare at all as a personal choice. People can 'choose' to buy health insurance, or to make vocational choices that govern their…… [Read More]
McDonald's Integrated Marketing Campaign
This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising in general and then specifically into fast food advertising. The second section in literature review is based on new media as a marketing communication tool and lastly, in the same chapter different aspects of marketing campaign will also be analyzed. The second chapter is a personal reflection on the experience and lessons learnt by the student while preparing the dissertation.
Table of Content
CHAPTE ONE: Literature review
Types of advertising
1.2.1 Digital advertising…… [Read More]
Chinese short story: The sad (happy) story of Li Yan
In the rural province where Li Yan was born, the villagers called her parents foolish. In some areas of China, it is legal to have a second child if the first-born is a girl, but not where Li came from. Additionally, many people bribed their doctors to reveal the sex of the child, yet Li's parents did not. It was said that Li was raised like a 'Little Empress' by her family: while other families demanded that their children work hard in the fields, her family instead stressed that she needed to study in school. However, Li's parents were still very strict and made sure their daughter applied herself. Time and time again, they reminded her that no matter how difficult it was for her to achieve success in school, she was not working as hard as they were working…… [Read More]
estin Arlington Gateway
Situational Analysis of estin Arlington Gateway
The customers that patronize the estin Arlington Gateway cannot be easily stereotyped or generalized, even though this is an expensive hotel. Typically the guests at the hotel include: a) the business traveler in his mid-fifties; b) the science instructor visiting the National Science Foundation nearby; c) the family visiting ashington D.C. (and the famous sites) with two children; and d) and the recent college graduate applying for an internship at the Smithsonian. For the recent graduate, Arlington is ranked #1 for the Best Places for Recent Grads to Find Jobs, according to the Arlington Economic Development website. Arlington is also ranked #6 among the top 10 healthiest cities, and this appeals to the person or family that care about clean air, public transportation and efficient services.
As for the family with two children (who also have a gentle dog that the…… [Read More]
estin Arlington Gateway
The company being researched is the estin Arlington Gateway, located at 801 North Glebe Road in Arlington, Virginia. The estin Arlington Gateway is one of more than 200 hotels and resorts located worldwide owned by Starwood Hotels and Resorts orldwide, and the company boasts in its corporate website that "everything we do is designed to help you feel your best." In fact, in 2016 the company has launched the "estin ell-Being Movement," a smart marketing strategy for guests weary from the stress of traveling in a world where social and political conflicts are very real. The well-being movement pitches this to travelers that they will "Sleep ell, Eat ell, Move ell, Feel ell, ork ell, and Play ell" (estin).
The estin Arlington Gateway is just a few minutes from ashington, D.C., and access to the nation's capitol is available by train at the Ballston Metro Station (just…… [Read More]
Selling (to) Kids: Advertising, Children, Youth and Commercial Culture
Advertising for children and youth has always had a special appeal. Gen X’ers remember the Toys ‘R’ Us song, “I don’t want to grow up, I’m a Toys ‘R’ Us kid,” and link it to their childhood—even if they never went to a single Toys ‘R’ Us store. They invariably saw the commercials multiple times if they had a TV in their home. The commercials showed children blissfully happy because they had toys galore—and the aim of the ad campaign was to get kids interested in consumerism. On the surface, it seems like a harmless engagement. However, from the standpoint of critical theory, turning kids into consumers perpetuates the power structure of the capitalist system in the U.S.—that is how the Frankfurt School would argue it. This paper will use critical theory—the idea of the Frankfurt School that media can be…… [Read More]
It is therefore quite important to evaluate each experience on its own merits, as well as to how well each experience is integrated into the overall picture. An evaluation form has been developed for each participant as well as the parents of that participant. The evaluation form will be handed out at the end of each of the camps (whether the attendee stayed for a one-week or the full three-week course will be noted) for completion and return to the directors of the camp.
After the evaluation forms have been returned, the responses contained therein will be analyzed and broken down into categories pertaining to each camp experience and how it (they) were perceived by the campers. Follow-up questionnaires can be sent to each participant on a bi-yearly basis in order to gauge what type of long-term effects the camps continue to have on the participants.
The project is proposed…… [Read More]
" And sales is one example of this type of professional culture, regardless of what product is being sold (McCarter, 1999). The personal image of Mary Kay may generate some loyalty in the hearts of her sales staff, because of her charismatic figure and rags-to-riches success story, but ultimately saleswomen are there to make extra income, to win bonuses, and they compete against one another for incentives.
In short, the article makes an astute point -- when assessing organizational culture, do not confuse the image the corporation presents to the public with the actual employee culture behind closed doors. An apparently pro-working class company like al-Mart may depend upon a low-wage staff to provide its perpetually low prices, and cosmetic sales are still a 'selling' profession. Mary Kay's success is based upon her saleswomen showing drive and taking the initiative, not upon the power of her eyeliner.
McNamara,…… [Read More]
Individuals forging together as one is not so simple. There is often an overt or covert struggle for power amongst certain members, whilst others may assume differential roles such as those of loafer, of leader, of helper, or of needy person, and so forth. That this is so in this group too can be seen from the fact where Diana is quiet and needs to be drawn out, whilst Christine is serious and motivated, and Mike is the class clown. Some need to be drawn out, whilst others need to be gently suppressed. Understanding the different team persona and playing to them may have helped Christine build a more supportive workgroup.
art III. Retrospective Evaluation
Christine can take two particular steps. Dealing with the conflict as soon as possible is essential. She can have the major parities sit around the table and negotiate, or at least talk out their complaints.…… [Read More]
Forgotten Group Member
There are four main stages of group development: forming, storming, norming and performing (MindTools, 2013). During the forming stage, members are attempting to discover their roles and logistics. Team leadership is solidified during the forming stage. The storming phase involves people clarifying roles and begin to work on the project; some group members may try to avoid tasks. The norming stage involves the establishment of a hierarchy, solidification of leadership skills, a greater commitment to the team goal, and progress towards the goal. The performing stage involves hard work leading to the attainment of the goal (MindTools, 2013).
Christine's group is in the performing stage of development. The team members are all working to the attainment of the goal. Even Mike, the team member who is failing to meet expectations has performed some work to teach the goal. However, because there are problems in the…… [Read More]