Also, as time goes by, technology will become cheaper and cheaper, so these devices will likely fall in price over the next few years. Again, this is another area where-book and e-reader manufacturers and retailers could do well by incorporating this technology into devices that are hand-held and already in use like cell phones or tablets.
Interestingly enough the survey revealed another specific consumer concern associated with e-books that could be taken advantage of by manufacturers in order to sell more products or help to boost the popularity and image of the company. Those surveyed felt that e-books and their usage relative to the environment was important to them. Consumers see e-books as environmentally friendly alternatives to paper books and publications, and manufacturers could do well in helping to accentuate and reinforce this fact. The marketing of e-books and e-readers to a target audience who is concerned about the environment…...
popularity of foreign restaurant: consumer attitude and behavior toward foreign cuisines in Bangkok
Thailand as a tourist destination
Thailand has become a tourist destination hotspot for its scenic beauty, the humble nature of their people, and the relative value of foreign currencies relative to the baht. According to EIU ViewsWire (2003), "Growth in the tourism industry in recent years was the result of the depreciation of the baht against non-Asian currencies (which improved competitiveness relative to destinations outside the region), aggressive marketing campaigns and an increase in the number of airlines offering flights to Thailand." (EIU ViewsWire, 2003)
Additionally, according to EIU ViewsWire (2003), "Tourist arrivals rose by 5.8% to just over 10m in 2001, despote the global economic downturn and the September 11 terrorist attacks in the U.S., bringing in Bt 295bn (U.S. $6.6 bn) in revenue. Thailand benefited from its reputation as a safe and stable society and also its…...
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References
"A century of certification," 2003, Health and Hygiene, vol. 24, no. 2, pp. 12-12-13.
Anne-Mette Hjalager & Magda, A.C. 2000, "Food for tourists -- determinants of an image," The International Journal of Tourism Research, vol. 2, no. 4, pp. 281-281.
Asia's Biggest Sourcing Event for Foods and Beverages Ever Kicks Off This Week 2011,, PR Newswire Association LLC, United States, New York.
Chen, M. 2009, "Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy lifestyle," British Food Journal, vol. 111, no. 2, pp. 165-165-178.
This study will incorporate consumer perceptions and attitude green products, green values, green label and green environment. Finally, it will provide insights on areas of green buying commitment and green purchasing intention (Biel, Hansson & Ma-rtensson, 2008).
eferences
Abele, E., Anderl, ., & Birkhofer, H. (2005). Environmentally-friendly product development: Methods and tools. London: Springer.
In a report on recent research in this area, Hickman (2008) states that, "Although the public recycle newspapers and bottles, only one eighth of clothes are recycled through charity shops
About 70 per cent goes straight to landfill or incineration" (Hickman). This is telling example, of the way that Fast Fashion can affect the environment.
The fact that these fashions are relatively cheap means that they are more easily discarded that would be the case with more expensive garments. Furthermore, the finding that almost all discarded Fast Fashion is not ecologically processed in an environmentally friendly way is a central factor that will be explored in detail.
The same study by Hickman referred to above contributes to the overall picture of the potentially negative outcomes of Fast Fashion in countries like the United Kingdom. " aste volumes from the sector are high and growing in the UK with the advent of fast…...
Consumer Behavior for Marketing
Understanding Consumer Behavior
Understanding consumers' perceptions is critical to marketing and advertising. Consumers are increasingly selective with regard to the advertising that they pay attention to and mass marketing is fast losing its effectiveness and appeal. There is any number of strategies that marketers can employ to increase positive consumer perception of their brands. Several suggestions follow: (1) Engage in socially responsible investing in causes that can reasonably associated with the company or the brand: Examples of this strategy can be seen in programs that Starbucks has established to give back to domestic communities and to engage in foreign communities in need. Sale of Ethos water provides a portion of the revenue to be used for infrastructure changes to communities that do not have reliable sources of clean water. The ed program -- a collaborative effort which extended to other firms -- used a portion of sales…...
Fo instance, appoximately 33 pe cent of Thailand's wate souces ae categoized as having poo quality and the phenomenon is consideed a seious envionment poblem. Moeove, Thailand is anked among the last Asian counties based on amounts of fesh wate available pe capita (WWF, 2010).
In this context, the Thai govenment and the Thai people have commenced to pay moe attention to the effect of the envionmental poblems, as well as to the adjacent economics of the poblem. People make an effot to buy poducts which ae envionmentally hamless and, though them, to minimize the negative envionmental implications of consumption. A fist effot in this diection was the intoduction of the Thai Geen Label Scheme in 1993 and its fomal launch one yea late (Geen Label Thailand, 2010). In shot, the scheme suppots the development of the geen poducts secto by intoducing infomation fo consumes and standads fo businesses. Moe…...
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references and Marketing strategies for green shares: Specifics of Austrian market.' Journal of Bank Marketing 22, (4)
Grankvist, G., Lekedal, H., and Marmendal, M. (2007) 'Values and eco- and fair-trade labeled products.' Journal of British food 109, (2)
Green Label Thailand (2010) 'Thai Green Labal Scheme'. [online] available from [13 July 2010]
Gulf Daily News (2010) 'Toyota set to produce hybrid cars in Thailand.' [Online] available from [19 August 2010]
Gurau, C., and Ranchhod, A. (2005) 'International Green Marketing: A comparative study of British and Romanian firm.' Journal of International Marketing Review 22, (5) 547-561
Consume Behavio: Puchasing Local Baby Food vs. Impoted Baby Food in Ethiopia
Liteatue Review Desciption
A systematic eview of the liteatue is povided in this chapte in ode to develop infomed and timely answes to the study's guiding eseach questions and to confim o efute its guiding hypothesis. In this egad, Faenkel and Wallen (2001, p. 48) advise that, "Reseaches find out what has aleady been witten about the topic they ae inteested in [by] investigating the opinions of expets in the field and othe eseach studies. Such eading is efeed to as a eview of the liteatue." Likewise, Gatton and Jones (2003) epot that a well-conducted eview of the liteatue epesents an essential pat of vitually any type of scholaly eseach poject today. Fo example, Gatton and Jones (2003, p. 51) note that, "No matte how oiginal you think the eseach question may be, it is almost cetain that you wok…...
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references for foreign and domestic products." Journal of Consumer Marketing, Vol. 16, No. 2, pp. 151-162.
Kucukemiroglu, O. (1997, March). "Market segmentation by using consumer lifestyle dimensions and ethnocentrism: An empirical study." European Journal of Marketing, Vol. 33, No. 5-6, pp. 470-491.
"Lifestyle definition." (2016). Business Dictionary. [online] available: dictionary.com/definition/lifestyle.html.http://www.business
Attitude Change & Persuasion
Examine the functions of attitudes and use appropriate examples to support the discussion.
Mark Snyder and Kenneth G. DeBono reference "functional theories" about attitudes; they explain that the functional aspect of attitudes allows people to "…execute plans and achieve goals" (Snyder, et al., 1989). Interestingly, the functional theory often serves "…very different functions for different people" because albeit two people may have very "similar attitudes," the persuasive conditions that are needed to change those similar attitudes may "…be quite different" (Snyder, 340). That last sentence is backed up by the fact that in order to "successfully change an attitude," the specific function that is being served by that attitude must be addressed, Synder continues.
The authors provide four different functions that attitudes can perform. The first function they call "Ego-Defensive"; people protect themselves from "accepting truths about themselves" that are not desirable truths (and may be threatening to the…...
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Works Cited
Hansen, Flemming Yssing, and Christiansen, Sverre Riis. (2007). Emotions, Advertising and Consumer Choice. Frederiksberg, DK: Copenhagen Business School Press.
O'Guinn, Thomas, Allen, Chris T., and Semenik, Richard J. (2008). Advertising & Integrated
Alternative evaluation: At this instance, the customer evaluates the brands and products that are in their suggested set. Customers appraise substitutes in terms of the practical and psychological reimbursement that they present. The marketing association wants to recognize what benefits customers for what they are looking for and then which features are most significant in provisions of making a choice. The related inner psychological procedure that is linked with the alternative evaluation phase is attitude configuration. Note that attitudes are studies tendency towards an item. Attitudes include both cognitive and affective fundamentals that are together what an individual think and how they become aware of something. The multi-characteristic attitude form clarifies how customers evaluate alternatives on a series of characteristics. For a firm, identification for a number of tactics is necessary which can be worn to control it. Lastly, there are a variety of methods that customers relate to this…...
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Bibliography
Grunert, K.C. (1988). Research in Consumer Behavior: Beyond Attitudes and Decision Making. European Research.
Chisnall, P.M. (1992). Marketing: A Behavioral Analysis. London: McGraw-Hill.
Such customers are expected to be more influenced in purchasing more expensive organic products.
In the case of organic products, marketers have also focused on influencing the perceptions of consumers. Their objective is to determine consumers to perceive organic products of having higher quality and better effects in comparison with regular products. Their strategy was successful in the case of numerous customers. However, this situation can be attributed to several players. This situation is influenced by producers of organic products, by governments that have developed studies regarding the effects of organic products, and marketers that have developed strategies intended to determine such needs.
This objective was also reached by providing an increased level of information that is easy to access by customers. The purchase decision regarding organic products is usually based on higher involvement from the customer. This means that customers are highly motivated in finding information on these products, and…...
It is interesting that the decision immediately becomes part of the feedback for the next decision. For example, I was not terribly enamored with my older laptop, so that brand was ruled out fairly quickly in the process -- I simply did not feel right about buying that brand again when there are so many on the market. The new purchase immediately went into my memory so that the next time I purchase a laptop, a lot of the lessons I learned from this process and the analysis that I undertook will form the basis of the next laptop purchase decision-making process.
Headache Remedy
Headache remedies are a low involvement purchase. The EBM model encompasses a number of different factors that contribute to a purchase decision. Not all of these factors are used in the decision with respect to a headache remedy. There is a core alternative evaluation where I once considered…...
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Works Cited:
Schiffman, L., Cass, a., Paladino, a., Alexssandro, S. & Bednall, D. (2011) Consumer Behaviour, Frenchs Forest: Pearson (5th Ed)
As Farrell (June 14, 2000) states: "The idea is to make milk the "cool" drink. The "mustache" still runs, with current stars such as Britney Spears." The success of such milk advertising to teens, it seems, represents an especially skillful endeavor, since milk is otherwise so much (and traditionally) associated with babyhood and early childhood, life stages (and self-images and reflections by others) that teens in particular generally yearn to leave far behind. Moreover, the considerable success of the "milk mustache" campaign proves very well the fact that just about anything can be successfully marketed to teens, as long as it is marketed to them with enough imagination, research, and skill (and with plenty of advertising dollars).
Some advertising for teens is also currently undergoing some interesting media changes, internationally. Within one global mega-conglomerate, Coca Cola, according to Foust (March 1, 2004):
Coke has diverted money into new initiatives that allow…...
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References
Farrell, G. (June 14, 2000). Milk does a body good, but ads do the industry even better. USA today. Money Section. 7b. Retrieved October 14, 2005, from www.usatoday.com/educate/college/business/casestudies/20010831-
biz01.pdf.
Foust, D. (March 1, 2004). Coke: Wooing the TiVo generation. Business week online. Retrieved October 15, 2004, at / magazine/content/04_09/b3872088.htm.http://www.business week.com
Grimaldi, V. (2005).What is branding? Brandchannel.com. Retrieved October
There are three types of commitment: Affective (the employees identify themselves with organizational goals and stay within an organization because they want to); Continuance commitment - employees stay because they have to stay, they cannot afford to leave; Normative - employees stay because they feel obligated to do so; they ought to stay. However, the types of commitment I will foster in an organization with touristic profile would be normative commitment and affective commitment, implicitly. I believe that is a good combination to avoid absenteeism and turnover. Normative commitment can be enforced in several ways in such companies. One could be the training of employees - investing resources in training employees makes them feel they have an obligation to put forth effort on the job and remain inside the organization. For travel agents there are many possibilities for ensuring training - they can be trained in sales, in assertive…...
The supposed significance of the job can be serious to determine how much time and endeavors customers dedicate to search for information and evaluating options. People pay attention to information professed to be significant and applicable to them. Common cognitive restraints and dissimilarities in experience and situation pressurize decision making. Customers have confines on their capability to use information. These cognitive restrictions sway how customers look for the information, how they alter and use information to slender their alternatives and how they choose amongst the choices. Remembrance restraints such as influence both, information hunt and preservation. This recommends that information must be kept partial, should not entail multifaceted alterations and should be prearranged in linked components that can aid remembrance. People use fresh information inside the circumstance of their accessible idea. If they know nothing about a subject than the information might be unintelligible and discharged. If they hold…...
Consumer Learning and Product-Harm Crisis
Define a product-harm crisis
A product-harm crisis refers to a situation that can trigger serious damages to a company. A crisis can threaten an organization's system and cause drastic changes in a manner that that the firm's system operates. A crisis often has a disruptive impact on organizational, social, and environmental systems. In most cases, can lead to extensive damage accompanied by significant costs imposed upon the organization, individuals, and society. A succinct definition of a product harm crisis is best understood when the causative factors are identified as seen in this study. Besides comparing various studies on the phenomenon, the study offers recommendations on how the problem can be mitigated as it can severe the operations of even successful organizations.
For organizations, crises are higher consequences and lower probability events that can jeopardize the most important organizational objectives. However, the ability for an organization to manage a…...
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References
Chen, Y, Ganesan, S., & Liu, Y. (2009). Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises. Journal of Marketing, 73(6), 214-226
Lei, J., Dawar, N., & Gurhan-Canli, Z. (2012). Base Rate Information in Consumer Attributions Of Product-Harm Crisis. Journal of Marketing Research, 49(3), 336-348
Vassilikopoulou, A., Lepetsos, A., Siomkos, G., & .Chatzipanagiotou, K. (2009). The Importance of Factors Influencing Product-Harm Crisis Management Across Different Crisis Extent Levels: A Conjoint Analysis. Journal Of Targeting, Measurement, and Analysis For Marketing, 17(1), 65-74
Yannopoulu, N., Koronis, E., & Elliot, R. (2011). Media Amplification Of A Brand Crisis And Its Effects On Brand Trust. Journal Of Marketing Management, 27(5/6), 539-546.
The avocado industry has witnessed a remarkable surge in demand over the past decade, driven by increasing health consciousness and changing dietary preferences. Understanding the buyer behavior of avocado consumers is crucial for industry stakeholders to tailor their strategies and cater to the evolving needs of their target market. This literature review explores the key findings from previous studies on avocado industry buyer behavior and examines how these findings impact the industry's practices and operations.
Buyer Demographics and Psychographics
Research suggests that avocado buyers tend to be affluent, health-conscious individuals. A study by found that consumers with higher incomes were more likely....
Topic 1: The Paradox of Success: Unraveling the Psychological Underpinnings of Business Triumphs and Pitfalls
Explore the psychological factors that contribute to business success and failure. Analyze the role of motivation, resilience, and self-belief in driving success. Discuss the cognitive biases and emotional traps that can lead to business failures. Examine the impact of social networks and support systems on business success.
Topic 2: The Role of Corporate Culture in Driving Marketing Innovations and Customer Engagement
Define corporate culture and analyze its influence on marketing strategies. Investigate how corporate culture shapes innovation and creativity within marketing teams. Examine the impact of....
Consumer attitudes towards digital loan apps have been a topic of interest in recent years, as these apps have gained popularity for providing convenient and quick access to credit. Several key findings have emerged from existing literature that shed light on how consumers perceive and interact with digital loan apps.
One key finding is that consumers appreciate the convenience and accessibility offered by digital loan apps. These apps allow consumers to apply for loans from the comfort of their own homes, without the need to visit a physical bank branch or fill out lengthy paper forms. This convenience factor is....
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