- Words: 1701
- Length: 5 Pages
- Topic: Business - Advertising
- Paper #: 37436479
This study will incorporate consumer perceptions and attitude green products, green values, green label and green environment. Finally, it will provide insights on areas of green buying commitment and green purchasing intention (Biel, Hansson & Ma-rtensson, 2008).
Abele, E., Anderl, R., & Birkhofer, H. (2005). Environmentally-friendly product development: Methods and tools. London: Springer.
Ahvenainen, R. (2003). Novel food packaging techniques. Boca Raton, FL: CRC Press
Biel, a., Hansson, B., & Ma-rtensson, M.