Samsung Seeks Some iPhone Magic by Evan

¶ … Samsung Seeks Some iPhone Magic" by Evan Ramstad appeared this week in the "Wall Street Journal." It discusses Samsung's emerging business strategy to broaden their horizons from electronics manufacturing to content, software, and other applications users can utilize on their electronics. For example, they are developing digital televisions that connect to the Internet, among other items. Other business strategies include introducing a brick-and-mortar media store in the UK, and an online media store that both deal with applications for their mobile phones.

Samsung's strategies are being developed to help compete with Apple's iPhone, which has a lion's share of the marketplace. For example, Apple offers about 75,000 different applications for their iPhone, while Samsung has about 3,000 available in its media stores. Samsung realizes they have to be more competitive, and they are using their imaginations when it comes to competing with Apple. They are allowing other developers to create software and applications for their phones, something Apple does not allow, and they do not require their customers to buy data service, like Apple does, it is an option. They say one of their biggest problems is getting customers to subscribe to data service, however.

The article shows that business strategies have to change in a changing marketplace, and the companies that use the most creativity and imagination in their strategies are the ones that will survive and thrive in a tough marketplace. Samsung is using new, innovative technology, is changing their business model, and even created a new division to compete with Apple. Before, their goal was to create technology faster and cheaper, but that business model has broadened. Samsung's strategies seem to be a step in the right direction, and Samsung seems poised to become an even more successful company.

I'm here to talk about Samsung's changing business strategies, and why they're changing. Most of you have probably heard of Samsung electronics, but you might not know just how successful they already are. They are the "world's largest maker of TVs and second-largest maker of cellphones after Nokia Corp." (Ramstand), something you might not have known. However, their smartphones lag far behind the Apple iPhones, and Samsung wants that to change. To do this, they've created a brand new division, a little over a year old, called the Samsung Media Solutions Center, which is working on applications and content delivery for their electronics.

While they only offer about 3,000 applications to Apple's 75,000, they have already changed the way they do business by opening a brick-and-mortar media center serving Great Britain, and an online media center serving the world. Next year, they plan to have Solution Centers in 30 new countries, so they are growing rapidly. They are also working with other developers to develop content and applications for their phones, something Apple does not allow. Overall, Samsung is using some innovative business strategies to compete in the marketplace, and it seems like these strategies might work in the end.