¶ … strategy, value, and character. The Crystal iPhone mission statement sustains each of these statements.

The purpose of the phone is to make customer wishes come true.

The strategy of the phone is to innovate and create a product others have not.

The value of the product is that the company can make wishes come true for their customers through the company's creativity.

The character of the phone is its originality. Because the phone is the first of its kind, it is an innovation.

Mission statement: Granting consumer wishes through innovation.

Situation Analysis

The macro environment that a company withstands relates to the external or uncontrollable factors that affect the performance, decision making, and strategies. The company may be affected by these factors as such: Economic, demographic, legal, political, social, technological, competitive, and natural.

As the newest product on the Apple iPhone line, the Crystal iPhone may experience competitive challenges. The iPhone line has had many competitors creating similar products, including the Blackberry and the Droid. At their attempt to maintain the level of specifications with the iPhone, these products may sway consumers away from Apple by providing one extra product or service with their phone that the iPhone did not. In order to provide customers with the best products and services, iPhone will want to evaluate how their products and services may be beat out by the competition and determine if it is possible to raise the benefits to the customers.

A second factor that the Crystal iPhone will need to consider is that of the economic standpoint. Currently, most of the world is enduring an economic struggle. With such, many consumers have cut back on their spending on unnecessary products, which for some may include cell phones or at minimum, top of the line cell phones. Because the iPhone is considered a top of the line product, it will want to determine the way in which they will be able to service the customers experiencing an economic hardship.