Strategy, Value, and Character. The Crystal iPhone

¶ … strategy, value, and character. The Crystal iPhone mission statement sustains each of these statements.

The purpose of the phone is to make customer wishes come true.

The strategy of the phone is to innovate and create a product others have not.

The value of the product is that the company can make wishes come true for their customers through the company's creativity.

The character of the phone is its originality. Because the phone is the first of its kind, it is an innovation.

Mission statement: Granting consumer wishes through innovation.

Situation Analysis

The macro environment that a company withstands relates to the external or uncontrollable factors that affect the performance, decision making, and strategies. The company may be affected by these factors as such: Economic, demographic, legal, political, social, technological, competitive, and natural.

As the newest product on the Apple iPhone line, the Crystal iPhone may experience competitive challenges. The iPhone line has had many competitors creating similar products, including the Blackberry and the Droid. At their attempt to maintain the level of specifications with the iPhone, these products may sway consumers away from Apple by providing one extra product or service with their phone that the iPhone did not. In order to provide customers with the best products and services, iPhone will want to evaluate how their products and services may be beat out by the competition and determine if it is possible to raise the benefits to the customers.