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Mobile Marketing Essays (Examples)

800 results for “Mobile Marketing”.


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3 Pages
Case Study

Business - Advertising

Mobile Marketing Case Study Mobile-Based Marketing Needs

Words: 844
Length: 3 Pages
Type: Case Study

Mobile Marketing Case Study Mobile-based marketing needs to be part of an integrated marketing communications (IMC) strategy, supported by ancillary systems, tactics and programs to attract, sell and serve…

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5 Pages
Introduction

Business - Advertising

Mobile Marketing in Hotels in

Words: 1662
Length: 5 Pages
Type: Introduction

Analysis of the data was done by within-case and cross-case analysis with regard to the mobile marketing applications. Within-case analysis allows researcher to analyze the interview data from hotels…

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20 Pages
Data Analysis Chapter

Business

Mobile Marketing in Hotels

Words: 5599
Length: 20 Pages
Type: Data Analysis Chapter

Mobile Marketing The Utility of Mobile Marketing in the Hospitality Industry: An Evidence ased Approach What is Marketing? Categories of Demand Hospitality Marketing Mobile Marketing Case Study Questions and…

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1 Pages
Term Paper

Education - Computers

Marketing Plan Virgin Mobile Marketing

Words: 335
Length: 1 Pages
Type: Term Paper

The proposed Virgin Mobile SmartPhone would be priced at the same level as the Palm Centro with additional features including support for Web browsing and support of web-based applications.…

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3 Pages
Essay

Business - Advertising

Marketing Consider the Broad Changes Occurring in

Words: 1012
Length: 3 Pages
Type: Essay

Marketing Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. The most fundamental change in marketing today is that…

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22 Pages
Research Proposal

Business

Mobile Services Safety Security Usage

Words: 5950
Length: 22 Pages
Type: Research Proposal

Many researchers have conducted studies on many aspects of m-commerce and the use of mobile technology by consumers. deuyter, Kleijnen, & Wetzels (2006) stated, "M-commerce has been heralded repeatedly…

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9 Pages
Research Paper

Business

Marketing Sports Activities

Words: 2485
Length: 9 Pages
Type: Research Paper

Octagon Sports Marketing Plan Octagon Sports Marketing Octagon Sports Company has been proud to be an industry leader in terms of events management, sports and entertainment marketing, and representation…

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8 Pages
Case Study

Business

Case Study Into Loyalty in the Mobile Network Market

Words: 3088
Length: 8 Pages
Type: Case Study

Mobile Loyalty ackground The mobile telephone system is part of a global communication sector that has a number of distinct but interlinked elements. Whether one talks on a telephone,…

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4 Pages
Marketing Plan

Business - Advertising

Marketing Procedures for Volvo's S60 Model Market

Words: 1252
Length: 4 Pages
Type: Marketing Plan

MAKETING POCEDUES FO VOLVO'S S60 MODEL Market Analysis for the Volvo S60 Market Analysis for the Volvo S60 Company profile Volvo, a Swedish-based car production company, stands out as…

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6 Pages
Case Study

Business - Advertising

Marketing to the Bottom of the Pyramid

Words: 1880
Length: 6 Pages
Type: Case Study

Marketing to the Bottom of the Pyramid Ethical issues: 7 Social Issues: 7 Market Opportunity: 8 Value for underprivileged: 8 The underdeveloped countries are becoming major emerging markets with…

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4 Pages
Research Paper

Education - Computers

Marketing Myopia of the Many

Words: 1230
Length: 4 Pages
Type: Research Paper

The essence of any successful entrepreneurial strategy is in creating significant value for the customer (Drucker, 1985). Microsoft needs to shift towards a more open API-based product strategy that…

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12 Pages
Term Paper

Business - Advertising

Marketing Plan for a New

Words: 3685
Length: 12 Pages
Type: Term Paper

The most relevant competitors at this stage are represented by the Microsoft Corporation, the SEGA Corporation and the Sony Corporation (Hoovers, 2010). In terms of the second persona, the…

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22 Pages
Term Paper

Business - Advertising

Marketing Coined by Marketing Guru Jay Conrad

Words: 6446
Length: 22 Pages
Type: Term Paper

Marketing Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing…

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3 Pages
Essay

Education - Computers

Marketing Problem Nokia Marketing Problem Lack of

Words: 911
Length: 3 Pages
Type: Essay

Marketing Problem Nokia Marketing problem: Lack of product innovation Current marketing environment of Nokia Marketing Problem Nokia Nokia Corporation is a Finnish company that manufactures mobile phones, mobile computers,…

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7 Pages
Research Proposal

Business - Advertising

Marketing Plan Ectaco Is a

Words: 2092
Length: 7 Pages
Type: Research Proposal

e. English-Mandarin) or for multiple packs (i.e. 12 language packs). There is only one competing product on the iPhone App Store and it does not have these capabilities. The…

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11 Pages
Marketing Plan

Business

Marketing Plan The New iPad

Words: 2838
Length: 11 Pages
Type: Marketing Plan

It also competes with some renowned brands in the United States and other major markets of the world. The it and consumer electronics industry has been showing a rapid…

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8 Pages
Essay

Business - Advertising

Marketing Management Customer Value Equation of the

Words: 2623
Length: 8 Pages
Type: Essay

Marketing Management Customer Value Equation of the Product Product Marketing Mix Product Promotion Process Environmental Analysis Target Market Analysis Competitive Analysis Global Ethical Marketing Considerations The globe and its…

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5 Pages
Essay

Business

Marketing in Order to Incorporate the Electronic

Words: 1297
Length: 5 Pages
Type: Essay

Marketing In order to incorporate the electronic education business into Med Ed, Learner is going to need to set out some performance benchmarks for the unit that reflect the…

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5 Pages
Essay

Business

Marketing Plan for Combined Home and Cell

Words: 1471
Length: 5 Pages
Type: Essay

Marketing Plan for Combined Home and Cell Phones: Home and cellular phones have transformed the communications arena since they have revolutionized the perceptions of people regarding voice communications. Traditionally,…

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4 Pages
Essay

Business - Advertising

Marketing Information System Is a Management Information

Words: 1482
Length: 4 Pages
Type: Essay

Marketing Information system is a management information system that supports decision making processes in marketing (Kotler & Keller, 2006). Marketing data is gathered, stored, and analyzed within this system…

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7 Pages
Term Paper

Business - Advertising

Marketing Plan for Starlet Alarms

Words: 1972
Length: 7 Pages
Type: Term Paper

They will also be in charge with packaging the product. 4.2 Distribution Strategy The distribution channel will be considerably simplified given that the PortAlarm is a DIY system. Therefore,…

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3 Pages
Essay

Business - Advertising

Marketing Implications Aanalyze the Marketing Implications for

Words: 1033
Length: 3 Pages
Type: Essay

Marketing Implications Aanalyze the marketing implications for reaching markets segments using both "space" (digital) and a "place" (physical) mediums. How can customers move effortlessly from one to another? The…

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2 Pages
Article Review

Business - Advertising

Marketing Co-Branding

Words: 515
Length: 2 Pages
Type: Article Review

Marketing Co-randing Roadmap of Co-branding Positions and Strategies, the Journal of American Academy of usiness, Cambridge, Vol. 15, Num. 1, September 2009 The delicate balance of managing brand equity…

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2 Pages
Term Paper

Education - Computers

Marketing Plan of Cingular Wireless Cingular Wireless

Words: 590
Length: 2 Pages
Type: Term Paper

Marketing Plan of Cingular Wireless Cingular Wireless is a U.S.-based company that is focused on providing cellular mobile services through its wireless data services, which includes GSM and TDMA…

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5 Pages
Term Paper

Business - Advertising

Marketing and Sales Strategies for

Words: 1686
Length: 5 Pages
Type: Term Paper

What Salesforce does is create microsites, Twitter accounts, Facebook fan pages and LinkedIn accounts for their events, so that potential attendees can learn about the events' details through the…

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12 Pages
Term Paper

Business

Marketing Plan Over the Years

Words: 4993
Length: 12 Pages
Type: Term Paper

Grooming not only helps in zeroing in on external parasites and skin wounds, and does not allow fur to fall on furnishings, it also helps in spending a good…

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12 Pages
Essay

Business

Marketing Plan -- Translator Connect Services Marketing

Words: 3431
Length: 12 Pages
Type: Essay

Marketing Plan -- Translator Connect Services Marketing Plan -- Translator Connect Marketing Plan for Translator Connect Services This section outlines the marketing plan for Translator Connect Services. The plan…

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2 Pages
Case Study

Business - Advertising

Marketing Challenges -- E T Phone

Words: 571
Length: 2 Pages
Type: Case Study

Applying the Data to Address the Apparent Challenges On the basis of the Digitron marketing survey, ETPH will have to focus its marketing efforts in the following specific directions:…

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3 Pages
Research Proposal

Economics

Mobile Microfinance Mobile Banking in

Words: 839
Length: 3 Pages
Type: Research Proposal

Among the more obvious reasons is the simple elimination of overhead and initial construction costs for new bank branches. Though such costs are shared by all banking customers, it…

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8 Pages
Thesis

Education - Computers

Marketing Management and Analysis Marketing

Words: 2472
Length: 8 Pages
Type: Thesis

Business users will be charged $45 a month for data. By giving back the revenue to the carriers, which they may use for subsidies, Apple is hoping to dramatically…

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15 Pages
Dissertation

Business - Advertising

Marketing in the Banking Industry Prescott Valley

Words: 4958
Length: 15 Pages
Type: Dissertation

Marketing in the anking Industry Prescott Valley, Arizona Abridged Literature Review Reflective Annotated ibliography While there are many industries in the world that are growing at a rapid pace,…

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10 Pages
Research Proposal

Business

Marketing Orientated Organisation the Coca-Cola

Words: 3004
Length: 10 Pages
Type: Research Proposal

Another way to increase the market share could materialize in product developments. This would ensure that the number of customers increases as the product offering becomes more diversified and…

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6 Pages
Thesis

Sports

Marketing Financial What Is the

Words: 2021
Length: 6 Pages
Type: Thesis

In approaching sports marketing, many advocate what is called the 'JOBS' approach: hat 'job' is the product doing -- what fundamental problem is your customer trying to solve? hat…

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3 Pages
Essay

Education - Computers

Mobile Wireless Portal Evaluation of the Eweek

Words: 854
Length: 3 Pages
Type: Essay

Mobile Wireless Portal Evaluation of the eWeek Mobile Wireless Portal The eWeek Mobile Portal combines an impressive amount of news and analysis on mobile devices, mobile operating systems including…

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2 Pages
Research Paper

Transportation

Marketing for Yats' Food Truck

Words: 638
Length: 2 Pages
Type: Research Paper

Without this, the revenue potential for the truck will be diminished. As the product is essentially self-distributing, it is worth considering that we also need a vehicle to haul…

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7 Pages
Term Paper

Business

Marketing Strategy Plan Firm Chosen

Words: 2585
Length: 7 Pages
Type: Term Paper

Those proposals included broadening its vital presence, and strong growth, in commercial markets and health imaging, refocusing research and development dollars; speeding investments in commercial markets; and taking over…

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13 Pages
Assessment

Business

Marketing Plan for Digital Camera

Words: 4433
Length: 13 Pages
Type: Assessment

The approach Sony continues to take is one of concentrating on continual process improvement to become more agile and resilient in the face of environmental factors (Olenick, 2010) while…

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11 Pages
Term Paper

Business

Marketing Plan Aimed at Launching

Words: 3583
Length: 11 Pages
Type: Term Paper

On one hand, this may alter the consumers' trust in the company's products which are perceived as intangible compared with those goods that can be purchased from the shelves…

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5 Pages
Term Paper

Business

Marketing Nordstrom Marketing Strategy the

Words: 1466
Length: 5 Pages
Type: Term Paper

They handled the situations in case the way they did in order to improve customer experience and increase their loyalty. This behavior is supported by Nordstrom's management that encourages…

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8 Pages
Research Proposal

Education - Computers

Marketing Plan Ultralight PC Marketing

Words: 3365
Length: 8 Pages
Type: Research Proposal

The direct selling strategy will be a website that will include a product configuration application. A distribution partner portal will also be created which gives distributors and dealers the…

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10 Pages
Term Paper

Business

Marketing Regulation and Consumer Behavior

Words: 3105
Length: 10 Pages
Type: Term Paper

The authors also note however that poor statistics serve as a de-motivating force, and that service companies should try harder to emphasize the positives rather than the negatives associated…

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6 Pages
Term Paper

Business - Advertising

Marketing Impact of External Influences

Words: 2454
Length: 6 Pages
Type: Term Paper

The people who have not yet gone in for the Plasma TV are more or less happy viewing the conventional TV, but want to go up in the value…

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4 Pages
Term Paper

Business

Marketing Strategy Discuss the Conditions

Words: 1674
Length: 4 Pages
Type: Term Paper

being specific. In addition, the use of advertising and sales promotion also is used on products that are quickly purchased yet have a high level of customer loyalty associated…

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3 Pages
Essay

Education - Computers

Marketing Business GRADE11 Marketing Business

Words: 936
Length: 3 Pages
Type: Essay

Marketing / Business Grade11 Marketing / Business Activity Activity 1: Braun Pocket Radio Entertainment has always been the most integral and essential part of lives of people regardless of…

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2 Pages
Term Paper

Business

Marketing the Lawsuit Will Have

Words: 602
Length: 2 Pages
Type: Term Paper

Ten years ago when the Rescue Heroes line was launched the teamwork concept had just started taking root and remains viable even in a society as individualistic as ours.…

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2 Pages
Term Paper

Business

Marketing Plan Nextel's Marketing Plan for Industrial Business

Words: 788
Length: 2 Pages
Type: Term Paper

Marketing Plan Nextel's Marketing Plan for Industrial/Business Customers Industry Overview a. Market Competitors Nextel comes in the competitive carrier service market in the U.S., competing with Sprint PCS and…

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4 Pages
Article Review

Business

Marketing Best Buy and Amazon

Words: 1183
Length: 4 Pages
Type: Article Review

Another popular section seemed to be accessories for mobile devices, although this section seemed to be most popular with young people. I noticed that a lot of shoppers physically…

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2 Pages
Term Paper

Business

Marketing There Are a Number

Words: 689
Length: 2 Pages
Type: Term Paper

Ford can learn about the auto industry's opportunities by analyzing the actions of Toyota. Another way is to analyze other lines of your company's business. For example, Nestle can…

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10 Pages
Research Paper

Business - Advertising

Marketing Management Sonic PDA Porter's

Words: 2960
Length: 10 Pages
Type: Research Paper

Apple has a very strong brand name that is helping it to build share for the iPhone, but the product is expensive. It is believed that there is considerable…

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9 Pages
Term Paper

Transportation

Marketing Strategy the Key Drivers

Words: 2648
Length: 9 Pages
Type: Term Paper

These businesses represented potential revenue with a lower startup cost than expansions on the manufacturing side. To this point, the strategy had been successful. Ford's development functions had improved…

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5 Pages
Term Paper

Business

Marketing Plan and a Factious Company

Words: 1555
Length: 5 Pages
Type: Term Paper

Marketing Plan Trendy Electronics, Inc., is a small company that is family owned and which is just about to celebrate its five-year work anniversary. Trendy Electronics sells the latest…

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4 Pages
Essay

Business

Marketing Increasing Customer Loyalty the

Words: 1229
Length: 4 Pages
Type: Essay

This information is necessary to presenting order to offer a clear set of data to potential buyers. Then, there is the second set of data, which appeals to consumer…

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2 Pages
Chapter

Business

marketing and distrabution plan

Words: 736
Length: 2 Pages
Type: Chapter

Mobile Manufacturing, Inc. "This new product has to be right. If we can't gain back a significant share of the mobile phone market with this product, MM is not…

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18 Pages
Dissertation

Business

Marketing Strategizing and Positioning a

Words: 4837
Length: 18 Pages
Type: Dissertation

Shorter Sales Cycles As an expert in the field, Remont will also enjoy the benefit of shorter sales cycles. People who come to them will require less research, and…

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6 Pages
Essay

Urban Studies

Marketing Events and Supplemental Conversations

Words: 1934
Length: 6 Pages
Type: Essay

Marketing DQ's http://tvadsongs.uk/coca-cola-advert-song-singer-coke-2016-brother/. The most popular commercials currently trending are the coca cola and the Samsung advert. Although these are some of the oldest brands in the market, they…

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7 Pages
Term Paper

Business - Advertising

Marketing Barriers to the Growth

Words: 2513
Length: 7 Pages
Type: Term Paper

(Harris & Dennis, 2002, p. 72) These human factors will be explored in more detail below. 2.3. Human Barriers As is evident from the above discussion, while many of…

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8 Pages
Essay

Teaching

John Clarke Chief Marketing Officer From Jane

Words: 2540
Length: 8 Pages
Type: Essay

John Clarke, Chief Marketing Officer FOM: Jane Williams, Marketing Assistant SMS-BASED STUDENT QUIZ SEVICE Our marketing strategy is directed at the key decision-makers, i.e. The school administrators who select…

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2 Pages
Research Paper

Business - Advertising

Advergaming and Mobile Advertising of

Words: 939
Length: 2 Pages
Type: Research Paper

The following is a sceen captue of the game. Souce: http://disney.go.com/mickeymouse/#/games/block_blast Mobile Advetising at Disney At the initial Mickey and Minnie Block Blast game sceens thee is the potential…

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15 Pages
Term Paper

Business - Advertising

Technology Affect Marketing

Words: 3808
Length: 15 Pages
Type: Term Paper

These additional offerings can help to generate higher, sometimes passive, earnings as well as increase a firm's potential differentiation. Ways" (Margarit, Methods that can be used to do just…

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4 Pages
Research Paper

Business

Service Level Attributes Marketing Is

Words: 1619
Length: 4 Pages
Type: Research Paper

In fact, the developed world is moving very rapidly towards a greater service economy -- how can this engender a perception that these organizations are intangible and produce nothing?…

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