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In contrast, the Tebow ad was designed to appeal to younger consumers with a hip attitude -- people who are likely to be hungry for the best cellphone deal they could possibly find. Although the conceit of the advertisement was clever, its message was also clear -- that not having to have a cellphone contract is liberating.
In the advertisement, Tebow is shown doing all the things he can do without an NFL contract: being a doctor, a comedian, a chess master, a bronco rider, etcetera. The images are funny and absurd as but also create a memorable impression in the mind of the viewers that T-Mobile is a company with both a practical plan and an ethos that suits their sensibilities. The advertisement concludes with Tebow making world peace at the UN and being an astronaut. The advertisement was unexpected and slightly surreal, which further contributed to it being so memorable.
Other Superbowl advertisements capitalized...
But while Tebow's advertisement was not quite as adorable as these examples, it offered the best example of an advertisement that used both fact as well as emotion to generate interest about the product. It managed to create a positive image for T-Mobile while still communicating relevant information to the viewer about not needing a contract and being able to switch from the user's current plan with another company to a no-contract plan with T-Mobile.
Works Cited
"Tim Tebow shows his wild side in a Superbowl ad." ABC News. 31 Jan 2014. 30 Apr 2014.
http://abcnews.go.com/GMA/video/tim-tebow-shows-wild-side-super-bowl-ad-22310859
Works Cited
"Tim Tebow shows his wild side in a Superbowl ad." ABC News. 31 Jan 2014. 30 Apr 2014.
http://abcnews.go.com/GMA/video/tim-tebow-shows-wild-side-super-bowl-ad-22310859
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