Weathertech Company

¶ … Acquiring WeatherTech WeatherTech is a strong American company with obvious potential for tremendous growth in one of the strongest sectors of the American consumer market: namely, automotive products. More specifically, WeatherTech would be a safe investment for the following reasons: The company simultaneously caters to one of the strongest consumer markets but is less directly susceptible to economic downturns than are companies that actually manufacture and sell automobiles. Specifically, the American automobile manufacturing sector has traditionally been one of the strongest sectors in American business.

Nevertheless, as became apparent during the recent economic recession, consumer spending on automobiles is susceptible to macro-economic variables and fluctuation in the strength of the national economy. Because the company does not actually manufacture automobiles but produces products that are in demand by both new truck purchasers and consumers wishing to extend the working life and quality of their older trucks, the company is much less susceptible to economic variables affecting the automobile sector generally.

The company emphasizes three critically important features that are likely to correspond to long-term growth and to high consumer opinion of the organizations: (1) Building factories in the United States, (2) Using American-made raw materials, and (3) Employing American workers. Give the political climate and the stated objectives of the current presidential administration, the company is well poised to benefit from an existing set of policies and practices that is precisely consistent with those likely to prevail politically and to make it eligible for the most government tax benefits in the near future.

The company has already incorporated ethical values that are highly consistent with the most important trends in American society that regard: (1) Environmental and ecological responsibility and ethical practices, (2) Human rights, and (3) Animal rights. Given the extreme importance and increasing high profile visibility of ethical issues in relation to ecological and environmental responsibility and human rights and animal rights, the company is also perfectly poised to capitalize on positive public relations in that regard as well.

As evidenced by the recent television advertisement that aired during the Super Bowl, the company has already demonstrated the initiative, the creativity, and the willingness to devote the resources necessary to grow the company in innovative and effective ways. The WeatherTech Super Bowl Advertisement was creative and well received. The artistic quality suggests that the company has already incorporated effective public relations and advertising professionals; and the choice to invest in the most expensive advertising slot on the market.