Marketing Essays, Term Papers, & Research Papers


In many ways, the course work for a marketing degree overlaps with the coursework for a business degree. This should come as no surprise, since both business degrees and marketing degrees help you learn practical skills that work across a broad range of industries. While each college or university names their courses a little differently, the type of marketing courses you can expect to encounter while working towards a bachelors’ degree in business or marketing, an MBA, or a master’s degree in marketing, will be similar regardless of the school you attend.

Of course, marketing students will focus on marketing principles. Frequently, the core principles of marketing are referred to as the 4Ps: selecting a Product; determining the Price; selecting a distribution channel or Place; and developing a Promotion strategy. However, marketing students need to understand marketing on a deeper level than a simple 4P overview provides. For example, marketing… [ Read More ]

New Brand of Soft Drink

Advertisement: Appeal -- Combination of fun, fear, and environmental or health consciousness. The fun is in the graphic of the hyped up cat (bug eyed); the fear is in the initial tag concerning the children, and the environmental message is addressed in the ingredients and health benefits. Executional Style -- Focuses on both humor and guilt. The implication is that parents need to change what their children drink and are not good parents if they……[more]

Words : 356 (1 Pages) Document Type : Creative Writing Citation Style : n/a Paper : # 2967440
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Marketing Management the Cosmetics Industry and Market

Marketing Management The cosmetics industry and market continually change to present players in the field with new opportunities and threats. In the context of the dynamic and competitive industry, Estee Lauder is seeking to introduce a new product line to better serve the changing needs of customers. The new product line would be sold with the Beautiful fragrance and would be distinguished by the fact that it is based on components such as antioxidants, peptides,……[more]

Words : 2826 (10 Pages) Sources : 6 Document Type : Marketing Plan Citation Style : n/a Paper : # 42599136
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Marketing Channels and Methods

Marketing Channels and Methods -- the New Svelte Shape of McDonald's Objectives & Mission Statement Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official Website, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of the economic and……[more]

Words : 2664 (7 Pages) Document Type : Term Paper Citation Style : n/a Paper : # 16942492
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Marketing Plan Benetton Is a

Marketing strategy Overall Marketing Strategy The group's marketing strategy is focused on raising awareness on social issues concerning today's society and taking a stance of the real world, rather than encourage costumers to buy its products. Competition Considering the large product diversification characterizing Benetton's portfolio, it is very difficult to define the manufacturer's main competitors, as it's difficult to define it's industry. Thus, according to (Accessed January 2009), the company's top 3 competitors are:……[more]

Words : 3062 (12 Pages) Document Type : Research Proposal Citation Style : n/a Paper : # 94269488
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Marketing of Atkins Diet Products in Europe vs The US

Marketing of Atkins Diet Products in Europe vs. The U.S. Background on Atkins Diet (A) Who was Robert Atkins? Atkins was born in Columbus, in the state of Ohio in the year 1930. After having joined the University of Michigan, he graduated with a Major in Pre-meds, after which Atkins received his Medical Degree in the year 1955 from the Cornell University Medical School. By the year 1959, he had finished his residencies at both……[more]

Words : 7184 (18 Pages) Document Type : Term Paper Citation Style : n/a Paper : # 69775418
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Marketing Plan Marketing Management Beautiful Scented

Marketing Plan Marketing management "Beautiful!" -- Scented makeup by Estee Lauder Scented makeup is not a new concept. Many little girls love wearing scented lipstick and gloss in the flavors of bubblegum and peanut butter and jelly. However, enjoying scented lipstick is often a delight female consumers forgo when they become adults, other than a guilty sniff of their daughter's Tinkerbell or Bonne Bell makeup drawer. This new product would enable adult consumers to have……[more]

Words : 897 (3 Pages) Sources : 5 Document Type : Essay Citation Style : n/a Paper : # 80372293
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Marketing Conference Idea and Proposal One Problem

Marketing Conference: Idea and Proposal One problem faced by the current fast food industry, but by McDonald's in particular, is that the fast food purveyor is perceived as marketing an unhealthy product that is harmful to consumers. It is in the industry's interest to encourage people to eat more of its product, which is largely high-calorie and low in essential fruits, vegetables, and grains, all at the base of the FDA food pyramid. Also, to……[more]

Words : 409 (1 Pages) Document Type : Term Paper Citation Style : n/a Paper : # 18120979
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Legal Issues in International Web

To date there have not been any uniform dispute resolution rules put into place by the FAPESP (Daniel, 2002). According to Aoki, "Disputes Top Level domain name registration must be solved through settlement between the parties or litigation. To solve Top Level domain name dispute, Brazilian companies are presenting claims before the ICANN panel (Internet Corporation for Assigned Names and Numbers), a World Intellectual Property Organization (WIPO) administrative organization" (2001). The first company……[more]

Words : 787 (2 Pages) Sources : 3 Document Type : Thesis Citation Style : n/a Paper : # 71220268
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Shu Uemura Makeup Remove Oil

Shu Uemura Make-Up Remover: A Product Analysis Shu Uemura was an internationally renowned Japanese makeup artist and the founder of the famous cosmetics line of the same name. Shu Uemura's interest in makeup artistry began as a teenager as he was recovering from a severe illness (Shilling, 2008). He entered the world of film makeup in 1957 working as a makeup artist for the film "Joe butterfly" (Associated Press, 2008). Shu Uemura left Japan and……[more]

Words : 4805 (17 Pages) Document Type : Dissertation or Thesis complete Citation Style : APA Paper : # 42483882
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Sweet Grass Cheese s Development and

This increased their word of mouth advertising and eventually led to a very large order from a grocery chain, Fresh Market. This word of mouth marketing helped expand their distribution channels as well. The greatest opportunity for a small business, like Sweet Grass, is to focus on what they do best and serve a niche market. Sweet Grass isn't trying to be the largest dairy producer, with an all-encompassing product mix, instead, they are satisfied……[more]

Words : 1139 (4 Pages) Document Type : Term Paper Citation Style : n/a Paper : # 43020680
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Multi National Web Site Design Zara

, although apparently still the same in content. Are the two companies similar with respect to the customization that has been done? IKEA is far more customized in terms of its design for the company websites, while ZARA has virtually no customization other than store locations and offering the site in different languages. Why do you think this customization has been done? (Culture, market characteristics, competition, differences in customer Internet access, etc.) Zara is a……[more]

Words : 885 (2 Pages) Sources : 3 Document Type : Thesis Citation Style : APA Paper : # 9337772
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Modeling Expert Opinion on Food

For an elderly individual who has trouble consuming enough calories, whole milk or butter might be advisable, while for an obese person seeking to lose weight they would not. An athlete in training for distance events might benefit from high-carbohydrate foods such as honey, bananas, even candy or sports 'beans,' while a sedentary office worker would not. The authors seem to attribute the cause of obesity and poor nutritional decisions to information or lack thereof.……[more]

Words : 740 (2 Pages) Sources : 1 Document Type : Research Proposal Citation Style : MLA Paper : # 97430076
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Calculate the Mean Median and

When the examples are spread apart and the bell curve is relatively flat, that tells you there is a relatively large standard deviation (Niles). The average deviation is the absolute value of the difference from the mean for each data value, summed, then divided by the number of values. Therefore, the average deviation, like the standard deviation is the measure or spread of all values in a series of observations. However, the mean deviation, unlike……[more]

Words : 312 (1 Pages) Sources : 2 Document Type : Term Paper Citation Style : APA Paper : # 92468311
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Marketing Strategies the Marketing Plan

The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will be able fix a……[more]

Words : 5577 (18 Pages) Sources : 10 Document Type : Marketing Plan Citation Style : n/a Paper : # 31759440
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Marketing Plan This Marketing Plan

The company tried breakfast food with little success, and failed at branching out into music as well. Overall, there is little evidence that Starbucks can be anything other than a coffee company. Despite the weaknesses, there are a number of great opportunities in the market. The best is the opportunity that Starbucks is already pursuing in emerging markets. There is a strong focus on Asia and the Middle East. The company is weaker in Europe,……[more]

Words : 4494 (15 Pages) Sources : 5 Document Type : Marketing Plan Citation Style : n/a Paper : # 7238912
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Marketing Plan on Any Product

Marketing Plan for Coca-Cola Marketing Plan for Coca Cola Coca-Cola, the most valuable brand in the beverage industry has the largest customer base, the strongest brand image, and a huge supply chain and distribution network all over the world. The Coca-Cola Company formulates effective marketing strategies to present its Coca-Cola drink to its most potential target consumers in the local and international markets. Coca-Cola is widely available in more than 200 countries and 6 operating……[more]

Words : 3332 (12 Pages) Sources : 6 Document Type : Marketing Plan Citation Style : n/a Paper : # 77582365
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Marketing of a New Sports Drink That Can Keep Cool for 6 Hours

Marketing Sports Drink In today's current marketplace, there is stiff competition among sports drink manufacturers. Our company has developed a product with an edge on the competition. The product is a sports drink that comes in a container that effectively keeps the drink cold for approximately six hours. In order for sales of this product to succeed in the marketplace, it is necessary for our company to devise effective strategies for marketing the sports drink.……[more]

Words : 1048 (3 Pages) Sources : 3 Document Type : Marketing Plan Citation Style : n/a Paper : # 91886133
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Marketing E Mail Email Marketing Is the Use

Marketing E-Mail Email marketing is "the use of email in marketing communications." (Brownlow, 2012) Email marketing is reported as a term that "covers every email" that is ever sent to a customer, potential customer or public venue." (Brownlow, 2012) Email marketing refers to the sending of "…direct promotional emails to try and acquire new customers or persuade existing customers to buy again." (Brownlow, 2012) In addition, it is reported that sending emails which are designed……[more]

Words : 823 (3 Pages) Sources : 2 Document Type : Essay Citation Style : n/a Paper : # 84999974
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Marketing Plan the Potential Audiences

There is also the potential to expand the product line beyond the initial Tablet PC to support more advanced and customized configurations through the build-to-order strategy. There is also a very significant upside potential with accessories as well, which could become very high margin in the future. Finally there are significant threats from Apple and others who also are seeking to create a dominant market position for themselves in the Tablet PC market. Market Position……[more]

Words : 5054 (18 Pages) Sources : 15 Document Type : Marketing Plan Citation Style : n/a Paper : # 3176383
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Marketing Plan for a Series

Safety of participants; 2. Welfare of participants; and, 3. Quality of course offerings. Critical Issues The critical issue facing this enterprise is the need to provide a rigorous and challenging survival course while ensuring that its features are safe and that all participants will be able to complete the training with support and will find the experience empowering, exciting, satisfying and even fun. Marketing Strategy Mission The mission of the survival course instructions provided by……[more]

Words : 2723 (9 Pages) Sources : 9 Document Type : Marketing Plan Citation Style : n/a Paper : # 81404992
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Marketing Monitoring and Evaluation There

Part of the marketing program is to broaden the customer base to be more reflective of LA's total demographics. Such basic information can be collected by the intake staff, and can then be compared against data from prior to the marketing effort. If there is a specialized campaign -- say taking out ads in an ethnic newspaper -- we can track to see if there was a bump in the demographics of that group among……[more]

Words : 613 (2 Pages) Sources : 1 Document Type : Marketing Plan Citation Style : MLA Paper : # 70617496
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Marketing Plan Description of the Product the

Marketing Plan Description of the Product The product is coffee, or specifically it is high end coffee, expertly roasted and made available to coffee shops, institutional customers and retail customers over the Internet. There are several elements to the product. The first is the beans, which are sourced from equatorial regions around the world. There are different breeds and cultivars of coffee available on the market. Coffee, like wine grapes, picks up significant characteristics from……[more]

Words : 3090 (10 Pages) Document Type : Marketing Plan Citation Style : MLA Paper : # 24311958
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Marketing Strategy Plan

Marketing Plan CIC is a cardiac imaging center that has just opened, trying to win business from the established competitors in town with better equipment and service. The focus in terms of building market share is to oriented the marketing reps to build strong relationships with the physicians and the payers, both of whom are key drivers of business. This will help CIC to take advantage of the favorable social conditions of an aging population……[more]

Words : 1843 (6 Pages) Sources : 6 Document Type : Marketing Plan Citation Style : n/a Paper : # 75115746
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Marketing in Order to Market

Programs is another element of the new four Ps. The company needs to have two programs. The first is that the launch program. The company needs a strategy to bring this product to market, and it needs to have a program that will allow it to gain exposure, build a brand quickly, and get the distribution it needs to compete. The second program needs to follow up the first one quickly, and take the product……[more]

Words : 940 (3 Pages) Sources : 2 Document Type : Marketing Plan Citation Style : n/a Paper : # 63512777
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Marketing Mix Is Defined as

Place Starbucks can be left without profits if it markets its products in the wrong locations. Place is the sites at which the company avails its products. This includes channels of distribution from the distribution point to the end customer. Starbucks attempts to minimize the distance customers have to move to the point where the product is sold. This is followed by targeting the appropriate target market before making decisions on how the products will……[more]

Words : 1003 (3 Pages) Sources : 3 Document Type : Essay Citation Style : n/a Paper : # 9835655
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