¶ … Steakhouse
Outback derives competitive advantage by hiring higher quality employees. In the casual dining segment of the restaurant industry, many restaurants fail to be discerning with respect to the staff they hire. They do not provide an enticing pay and benefits package, and they do not screen their workers well. Thus, when a firm like Outback does screen their workers well, this gives Outback a competitive advantage. Better employees are more capable of implementing the company's strategies effectively. Better employees also take more initiative in customer service. In addition, hiring higher quality employees initially makes it easier for Outback to find quality management candidates from within.
The competitive advantage ultimately derives from having a generally higher level of productivity and customer service satisfaction from Outback employees vs. others. The productivity would be measured in revenue/employee and this figure can be impacted both in the numerator or denominator. Employees can sell more goods if they are better and impress customers more (numerator) or employees can be so effective that fewer of them are needed (denominator). In either case, the end goal of staffing at Outback is to give the company better people than its competitors, in order to function at a higher and more consistent level.
2. Organizational fit is important for Outback Steakhouse for a couple of reasons. The first is that it makes it easier for the company to train new hires...
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