There may also be some online payment hassles with banks and these problems have to be solved and can be solved by Amazon. The delivery of books to the place may also create logistics problems though it is not a great issue as far as Chile is concerned. It cannot be assessed how the reader in Chile will take to the Kindle, and high cost of the device may be a deterrent. However the books online can be sold irrespective of the sale of the ebook reader. Conclusion:

The entry of Apple and Google and other ebook companies in the market necessarily makes it necessary for Amazon to expand its sales in all possible markets. Amazon must therefore not only create a physical presence in Chile for marketing the Kindle and the books that can be read with it but also use the division in Chile to bring forth the titles and books of Chile on the eplatform. If Amazon succeeds in that it will gain a greater share of the market because of the public interest and secondly the Spanish angle and presence in Chile will help build a loyal following. Amazon therefore must make way to capture the market before its competitors.

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