For the SunLife agents to be successful the accumulated experience and knowledge in the company need to be captured, and applied to the sales cycles and ongoing customer relationships. This is another major gap that is in the approach the company is taking with the implementation of Maestro today as well. SunLife is not taking into account the deep expertise and knowledge within the company to streamline and make

Marketing Information system is a management information system that supports decision making processes in marketing (Kotler & Keller, 2006). Marketing data is gathered, stored, and analyzed within this system and distributed on timely basis to managers to enhance decision making processes (Kotler, 1988). It is a continuing and an interactive structure of people, equipment and procedures to gather information that is used in decision making processes in an organization. The

Systems Development Life Cycle has historically been a very useful tool in the development of software and operating systems in Computer Information Technology. Through the Systems Development Life Cycle there are at least five distinct phases that are delineated and performed within a linear patter. Meaning, that each step must be complete or at least very close in order for the next set of experts to begin the next phase

(Harris & Dennis, 2002, p. 72) These human factors will be explored in more detail below. 2.3. Human Barriers As is evident from the above discussion, while many of the barriers to e-marketing are technological and demographic in nature, what is also apparent from the literature on the subject is that there are many human barriers to these developments. Central to these human barriers is resistance to change. As one pundit

Clearly from this case and others there is a critical need for the development of safeguards on consumer data captured over the Internet, both of the opt-in (where the customer approves the data being captured) and the non-opt-in variety. An Explicit Requirement for Transparency and Ethical Use of Data Consumers have become increasingly concerned that their data, however acquired, will eventually be sold without their knowledge, eventually leading to the potential

Computer Hardware Industry: Marketing and Advertising Strategies Within this research paper, an overview will be provided of marketing and advertising strategies utilized within the computer hardware industry. For the purposes of accomplishing this aim, the strategies used by Gateway, Dell, and Hewlett Packard will be examined. As each company is analyzed, comparisons and contrasts will be made with strategies used by the competitors. Gateway According to Fikes (2003), Gateway Inc., once famous