The social responsibility of an organization should be rightly placed in the head office. There, by example, and by direction, the CSR programs are almost automatically into the corporate culture of the company. (Gettler, 2007) Companies, whether individually or together with other bodies and social groups, may promote an attitude favorable to the common good by using their distinctive competencies to find new solutions to social problems, by proposing business solutions as models applicable in other spheres of society, and by fostering individual and group initiative. (IESE Business School, n.d.)

Corporate culture, as the basis for all action, needs to be translated into everyday business processes and operations. CSR therefore, represents the tools for implementing the company's corporate culture putting it into practice. (ICCA, n.d.)

Companies that are able to show that issues important to society are understood and integrated within their business will reap enhanced brand value and reputation and good relations with society as well as their stakeholders (customers, employees, regulatory authorities and suppliers). (ICCA, n.d.)

And, finally, despite a large and growing database about CSR, some will provide evidence of firms actually sacrificing profits in the social interest. Too expensive, they say. The bulk of the available evidence suggests that, though this may be true if no CSR strategy exists, most firms view socially responsible actions in the same way that they view more traditional business activities....

Instead of selflessly sacrificing profits, they engage in a more limited -- but more profitable -- set of socially beneficial activities that actually enhances their financial goals. (Forest L. Reinhardt, 2008)
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