When instituting organizational change, emphasizing the need for that change is vital to increase the chance of acceptance of the new alterations in approach. It must be communicated that an organization cannot succeed in a global environment if it is not diverse. Multinational departments and a diversity of employees, with a wide range of skills and knowledge spheres make the organization more flexible and responsive. If employees are aware of this fact, they will be more accepting. Transmitting examples of intercultural success stories is particularly essential as an organization adjusts to its multinational status.
Conclusions: Improvements in the current environment
Diverse organizations are stronger, after the initial adjustment period, and also are able to more effectively communicate to a wide range of consumers, internationally. And common language of virtual communication may eventually be established, reducing the chances of offense in coming eras. The new global era of business has also erased many of what where considered intractable organizational differences between nations, such as the stubbornly corporate culture of Japan, in contrast to the more freewheeling and entrepreneurial environment of America. As organizations become more multinational in nature, the cross-pollination of ideas and attitudes across nations likewise increases.
Take, for example, Domino's pizza, which has entirely changed the culture of Japanese eating. Once upon a time, take-out pizza in Japan was unheard of, but by working with a Japanese entrepreneur, the company was able to effectively market in a culturally astute manner to that nation.
Any successful U.S. product has a better than good chance at being successful in Japan, if it's properly adapted to the market...quality in the fast-food industry in the United States usually is associated with taste and quantity. In Japan, however, the emphasis is on presentation, variety and service: "In the U.S., the saying is 'The Customer is King.' In Japan, it's 'The Customer is God.' God is higher...
It has also spawned an entirely new segment of the economy: In 1985, there were no home-delivery pizza joints in Japan; today, there are over 3,000 and the industry has grown to over $1.4 billion (Frasca 2010:1).
This is an ideal example of intercultural communications: an effective multinational agreement between corporate headquarters and a local innovator, and the willingness to use his information to adapt to the local environment. Communication within the organization leads to better communication with customers.
References
Berger, Bruce K. (2008). Employee/organizational communications. Institute for Public
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Describe a cultural miscommunication that you experienced and how you would handle it differently now. (2007). Communication World. Retrieved from FindArticles.com on December 8, 2010 at http://findarticles.com/p/articles/mi_m4422/is_1_24/ai_n17093570/
Effective organizational communication: a competitive advantage. (December 2008). HR.
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Frasca, Lauren. (2010, April 6). Mavericks or miscreants? Entrepreneurship in Japan.
Columbia Business School Chazen Web Journal. Retrieved on December 8, 2010 at http://www4.gsb.columbia.edu/chazen/journal/article/7214204/Mavericks+or+Miscreants%3F+Entrepreneurship+in+Japan#
Lount, Robert B. JR & Katherine W. Phillips. (2007). Working harder with the out-group: The impact of social category diversity on motivation gains. Organizational Behavior and Human Decision Processes, 103(2): 214-224.
