Marketing Problem Nokia
Marketing problem: Lack of product innovation
Current marketing environment of Nokia
Marketing Problem Nokia
Nokia Corporation is a Finnish company that manufactures mobile phones, mobile computers, and networks. The company also provides services such as maps and navigation, music, media and software solutions for mobile phones. From late 1990s to late 2000s, Nokia remained the highest mobile selling company of the world. This however has changed recently and many other companies have effectively reduced the market share of Nokia. There are many causes of this decrease in global mobile sales share of Nokia however; one marketing issue has caused this downward journey more than others. The company reported having negative € 2.3 billion of operating income in FY 2012 whereas net income of the company was also reduced to -€ 3.1 billion in 2012 (Nokia Annual Report, 2012). Although Nokia was the first company to have launched Smartphone Nokia 7710, the company's dominant position has also been significantly compromised in this market segment as well. Currently the company is manufacturing Nokia Smartphone with Microsoft Windows as default operating system (OS). The likes of Apple and Samsung have reduced the appeal of Nokia Smartphone. In traditional mobile phones industry, indigenous Chinese brands have significantly reduced Nokia's market share globally. Net sales, operating profit, net cash from operating activities, Smartphone net...
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