' Given the short project deadlines, this type of incentivizing of close team contact is essential. Both employers and employees would benefit from workers gaining greater skill in using social media in general. Using Facebook would enhance the participant's skills in terms of apportioning content to certain users, posting interesting links, and creating attractive images online. Using Twitter would enable them to become more fluent in the 'micro-blogger' style. They could use these skills in other workplace areas, such as creating content for the corporate Facebook and Twitter accounts.

Of course, there are some understandable concerns. Workers might worry that by pressing the wrong button they could inadvertently reveal too much to their colleagues. Another ethical question is that of blurring personal life with professional life: incorporating social media, when individuals are made aware of work-related posts and tweets 24/7 may mean that they...

This raises the employee's stress level and also raises the question of the amount of uncompensated-for time with which they must deal. The different time zones in which the team members operate could also encourage them to adopt a 24/7 day, as someone might be 'tweeting' about a critical concern when other employees is sleeping, or relaxing with family and friends.
However, in exchange for the ability to use their Facebook and Twitter accounts regularly at work, some workers might be willing to make the sacrifice and allow the workplace and home barrier to be more permeable. Furthermore, guidelines about respecting individual's private space should be laid down from the beginning and respected. If used in a respectful and controlled manner, Facebook and Twitter can enhance the workplace, as well as create greater organizational visibility on the web.